Cars Commerce

Shoppers are visiting your website all hours of the day and night, and they have questions before they take action on one of the biggest purchases of their lives. How are you supposed to staff your website 24/7 to help these digital walk-ins? You can hire our new GenAI-powered Virtual Assistant, which is now included in Dealer Inspire’s chat solution, to instantly and helpfully answer questions that help shoppers make purchase decisions. Check this out. Learn More: https://lnkd.in/gnXtJ_Bq

Shoppers are on your website right now, and they have questions. 💬 👀 If you don't have anyone staffed in your digital showroom to give them answers, they'll likely go looking for them somewhere else. So we have a staffing referral: hire our new GenAI-powered Virtual Assistant, now included in Dealer Inspire's chat technology at no additional cost, to work for you 24/7. Like a great receptionist, it can instantly and helpfully answer questions about your dealership and your available inventory to keep shoppers engaged — and then seamlessly guide them to take the next steps towards purchase. In our pilot program, our Virtual Assistant significantly increased website engagement ( 132% more messages) while decreasing the workload for dealership staff (-67.8% less escalations) — proving its ability to helpfully answer customer questions on its own without human intervention. Check it out: https://lnkd.in/gM6NGxaZ

One of our core company values is to be Open To All. We welcome new ideas, respect differences, and open the floor to all voices. This ethos extends to internal programming, diverse leadership, and long-standing external partnerships that further diversity in the automotive industry. We partner with organizations like Women of Color Automotive Network (WOCAN), which supports and empowers women of color in the automotive industry, because diverse thinking yields better outcomes.

Think you need to be a tech giant to create innovative personalized experiences on your website? Think again! Dealer Inspire’s personalizer tool lets you tailor your website content to each visitor’s journey. In our latest strategy guide, learn how to leverage campaign-based user signals to personalize your website experience based on the digital ad that initiated the visit. Plus, get a step-by-step guide for building personalized experiences on your website today! Get started with personalization here 👉 https://lnkd.in/gn-UGMaj

Join our own Jennifer Newman as she delves into the insights of the 2024 Cars.com American-Made Index with Car Dealership Guy 🚗🇺🇸 Get the full story behind the rankings while you check out the top 100 vehicles that made the list: https://lnkd.in/eGj37CMY #MadeInAmerica #AutomotiveIndustry #CarManufacturing #Podcast

Are you using GA4 to pinpoint key conversion points on your website? What about exploring multi-channel conversion paths or measuring your marketing ROI with cohort analysis? 🤔📊 No? Don't sweat it! In honor of GA4’s first anniversary, Brook Barker (Monaco)(Director, Analytics) shares her team’s top five tips to help you leverage GA4 to do all that and more! Dive into the tips today 👉 https://lnkd.in/gE4WV4gt #GA4 #GoogleAnalytics #Automotive #AutoMarketing

What makes a car "American-Made"? Welcome to Wednesday with Paul J Daly and Michael Cirillo as we dig into the 2024 Cars Commerce American-Made Index, revealing the most American cars. We also look a McKinsey survey showing how crucial smartphone integration is for car buyers and take a pass at the U.S. Surgeon General Vivek Murthy's proposal for social media warning labels to protect young people's mental health. https://lnkd.in/eGj37CMY The 2024 Cars.com American-Made Index reveals the most American-made cars with this year bringing some surprise shifts to the top ten -The index is determined by five key criteria to ensure a comprehensive assessment of a vehicle's domestic production impact: assembly location, percentage of U.S. and Canadian parts, origin of engines, origin of transmissions, and the U.S. manufacturing workforce.  -For the third year in a row, the most American car is the Tesla Model Y, but Tesla's other models have seen a drop in rankings due to Tesla's workforce calculations  -The top ten are Tesla Model Y, Honda Passport, Volkswagen ID.4, Tesla Model S, Honda Odyssey, Honda Ridgeline, Toyota Camry, Jeep Gladiator, Tesla Model X, Lexus TX -GM doesn’t show up on the list until 23 with the Colorado and Ford is on the bench until 31 with the Mustang -A recent survey indicates that 56% of in-market shoppers prefer American-made vehicles, with many willing to pay more to support domestic jobs https://lnkd.in/eUtC6FbW A recent McKinsey & Company survey reveals that a third of car buyers would refuse to purchase a vehicle without Apple CarPlay or Android Auto, underscoring the importance of smartphone integration. -30% of EV buyers and 35% of ICE buyers globally consider smartphone integration essential. -In the U.S., 25% of EV buyers and 38% of gasoline vehicle buyers feel the same. -Some buyers are willing to pay extra for smartphone integration: 17% of ICE and nearly 30% of EV buyers. https://lnkd.in/eHnrz6_v U.S. Surgeon General Vivek Murthy has proposed mandatory warning labels on social media platforms to highlight their potential mental health risks to young people. -Murthy cites studies showing social media increases anxiety and depression in teens. -Teenagers spend nearly five hours daily on social media, doubling mental health risks. -Lawmakers and youth advocates have long criticized social media for harming children. -Murthy urges Congress to legislate warning labels, stating, "The mental health crisis among young people is an emergency." #automotiveindustry #automotivenews #tesla #america #carplay #apple #android #socialmedia #healthrisks

56% of in-market car shoppers are willing to pay more for a vehicle if it creates more U.S. jobs, so if your OEM’s inventory ranks at the top of Cars.com’s American-Made Index (AMI) — you just got a powerful new ‘Why Buy’ message. Check out this year’s Top 10 models, learn more about AMI, and download free creative assets to promote your American-made inventory. 🇺🇸💪 Download Assets: https://lnkd.in/gEp-zGiE Promote Your Inventory To In-Market Shoppers: https://lnkd.in/gCiiKn2F Learn More About AMI: cars.com/ami American Honda Motor Company, Inc. Volkswagen Toyota North America Jeep Lexus

Made in America: Why Automakers Are Building in the US Again: - What car brands make the most American cars - Why Honda is committing to building in the US - Something big is happening in Lincoln, Alabama and much more! My conversation with Jennifer Newman, Editor-in-Chief of Cars Commerce is now live. Stream it now: Apple Podcasts: https://lnkd.in/g9kgHMkq Spotify: https://lnkd.in/gG5hK4tF Youtube: https://lnkd.in/g8jrGVtp

Which cars are the MOST American? 🤔 Our American-Made Index helps shoppers who are interested in knowing which vehicles most support the national economy. See who tops the list for 2024 and learn more about how it all comes together!