We love this interview with AdForum and our Senior Planner, Gigi Flom, who shares her valuable insights about strategically targeting a Gen Z audience with purpose and authenticity. Thank you, AdForum and Gigi!
"At Carmichael Lynch we’ve found that the strongest connections happen when brands can naturally align their actions and messaging with the values that matter most to Gen Z." Gigi Flom, Senior Planner at Carmichael Lynch speaks to AdForum about the opportunity for brands to cut through the noise and forge meaningful connections with this influential demographic. Read the full interview below! #genz #ai #socialmedia #advertising #marketing #creativity #AdForum #interview https://lnkd.in/dkSHGcbE