Cardinal Digital Marketing

Everyone's buzzing about full-funnel advertising, but it's trickier than it looks. In the excitement of trying new things, you can run into some typical problems that can hurt your success. Knowing what to watch out for is just as important as following the best practices. Swipe to see the 5 key mistakes that could seriously affect your media performance. ➡️

We don’t just work in healthcare marketing—we live and breathe it! Each team member brings a unique passion and perspective that makes what we do not just a job, but a calling. Some of our newest Flockstars share why they're passionate about bringing innovative marketing solutions to our clients. From transforming patient experiences to driving meaningful engagements, their dedication is what sets us apart. Stanley J. Anna Rash Clara López Cabanillas Kelly Cazzanello

Healthcare faces persistent staff shortages, with high-turnover sectors feeling the strain most acutely. Yet, generating a consistent pipeline of qualified applicants is crucial for maintaining the staffing levels needed to deliver excellent patient experiences and care. We helped a growing ABA therapy group attract top candidates using a cost-effective Google Ads strategy, which resulted in: 💙 79% increase in BCBA applications 💜 67% decrease in CPApp 🩷 51% increase in RBT See how we did it: https://bit.ly/4bWbE74

Here’s your AI marketing cheat sheet. You’re welcome! AI is a buzzword you might be sick of hearing, but these tools are indispensable for healthcare marketers looking to grow. Not only can they help streamline your processes, but can also enhance your content, and provide deeper insights into patient behavior. ✏️ Content Ideation & Copywriting: Tools like Anyword can help you create ad copy, landing pages, and social posts that resonate with your patients. 📹 Video Processing: Create engaging visuals that capture your audience’s attention and convey your message effectively. 📊 Data Analysis: Tools like Liine and Peer Logic can analyze patient interactions and feedback, providing actionable insights to improve your marketing strategies. 🙋♀️ User Research: Conduct voice of the customer and sentiment analysis to uncover what truly matters to your audience. Synthetic users can simulate target personas for more accurate research. 🔍 Forecasting: Predict future trends and outcomes. Stay ahead of the curve and make data-informed decisions to optimize your marketing efforts. So, don’t wait—start testing out some of these tools today.

Orthodontic leads (especially for clear aligners) aren't rolling in like they used to… With inflation squeezing everyone's wallets, people are putting off elective treatments, which makes it tough for your dental practices to stand out. So, how do you attract more orthodontic patients in this competitive market? Here are a few tips: 🛠️ Build a Data-Enabled Advertising Ecosystem Use tools like Patient Prism and Nexhealth to track calls and online bookings. This data helps you identify high-value leads, inform the advertising algorithms, and reach the consumers most likely to buy clear aligners or other high-value services. 🗺️ Map the Patient Journey Understand your patients' motivations and barriers. Use surveys, call analysis, and online research to inform your keyword strategy and ad messaging. 🕸️ Capture Existing Demand with Revenue-Based Bidding Focus your budget on high-revenue leads like clear aligners. Use call tracking data to guide your bidding strategy and target high-intent leads ready to book appointments. 📍 Use Geographical Data to Target Campaigns Analyze your patient data to identify high-performing zip codes. Allocate more budget to affluent, family-centric neighborhoods for better results. 🦷 Build Demand for Clear Aligners Expand up the funnel with omnichannel marketing to generate awareness and demand for clear aligners. Create compelling content to educate potential patients early in their journey. For more info on building smart advertising campaigns for your DSO, check out our full article here: https://buff.ly/4eZQc3K

If you feel like you’re juggling too many balls… you’re not alone. Healthcare marketers, we see you. It's already Q3, so it's time to pause, breathe, and assess. As we gear up for 2025, it's time to start preparing now. With HIPAA rules tightening and GA4’s limitations, getting advanced tracking and analytics in place is crucial. Take a moment to review your strategies and ensure you're on the right path for 2025 growth.

The healthcare marketing event of the year is back! Scaling Up 2024 is your launchpad for exploring the latest strategies and solutions to propel your marketing efforts and explore new frontiers in patient acquisition. Join us this year on October 29-30 to learn: ⭐Data-driven patient acquisition strategies ⭐How to develop the right media mix ⭐Investment modeling strategies ⭐HIPAA-compliant targeting methods ⭐SEO & organic growth tactics ⭐Measuring impact & determining marketing ROI Early bird tickets are on sale NOW. Register today: https://bit.ly/3Y6ktI0 #ScalingUp2024

AI isn’t magic. The biggest misconception of AI is that it can or will replace marketers. 🗑️in = 🗑️out — so you have to be able to give it the proper inputs that’ll allow it to work best for your brand’s business objectives. Our latest episode of Ignite is all about the practical application of AI for your healthcare marketing strategy. We’ve got advanced AI tips for user research and predictive analysis, to help you make data-driven decisions and optimize your marketing efforts. Listen now: https://bit.ly/3y2bXzf

Worthy Warrior is live! ✨💗 If you haven’t heard, we partnered with Pelvic Rehabilitation Medicine to create & design an online community for those with endometriosis and pelvic pain. It’s more than just a website. It’s a safe space made by patients for patients —complete with a support forum, online courses, symptom trackers, doctor resources, and more. Check it out here: https://worthywarrior.com/ Venus Sayanam Ian Albahae, Daniel Eduardo Delgado Diaz, Patricia Anabel Sarmiento, Caroline Hendricks Hesse, Lexie White, Taylor Grant

Nothing but smiles at Dykema 2024! 😁 Great insights, knowledgeable leaders, and fantastic energy. DSOs sure do know how to have fun. Our CEO Alex Membrillo sat down with Patient Prism CEO Amol Nirgudkar to chat about DSO marketing, capacity alignment, revenue-based bidding, and more. If you're at the event, be sure to stop by Booth #14 before you leave to grab some swag & enter our YETI cooler giveaway. #dykema24