Is traditional measurement dead in the era of CTV live event dominance? Navigating the turbulent waters of advertising measurement in the CTV live event era. Beatgrid https://lnkd.in/ewfEy3gY #partnercontent #CTV #advertisingmeasurement
Campaign US
Internet Publishing
New York, NY 15,845 followers
We cover news for and about marketing, media and tech professionals.
About us
We cover news for and about marketing, media and tech professionals. Join the conversation here and also on: www.campaignlive.com/ www.facebook.com/CampaignUS www.twitter.com/Campaignliveus
- Website
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http://www.campaignlive.com
External link for Campaign US
- Industry
- Internet Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2014
- Specialties
- News, Creativity, Technology, Advertising, Marketing, Media, Agencies, Brands, and Publishers
Locations
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Primary
275 7th Avenue, 10th Floor
New York, NY 10001, US
Employees at Campaign US
Updates
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The deeper dive: dentsu USA’s global R&D unit. Leaders Naoki Tanaka and Sven Huberts reveal plans to expand Dentsu Lab globally and their philosophy: the importance of blending technology with empathy… https://brnw.ch/21wL6yL #partnercontent #technology #empathy
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Enhance Your Marketing Strategy with Campaign US! Unlock exclusive access today and enjoy a FREE 30-day trial! Dive into a world of top-tier industry news, invaluable insights, and pioneering strategies. Stay ahead of the curve with expert content that will transform your marketing game. Ready to take your strategy to the next level? Don’t miss out on this incredible opportunity. Subscribe today and start your journey to marketing excellence! https://brnw.ch/21wL6uY #ad #marketing #digitalmarketing #digital #advertising #agency #brands #creatives #adagency #creativity #creativeagency #brandagency #advertisingagency #communications #adland #mediaagency #media #techagency #mediabuying #marcomms #brandmarketing #media #mediabuying #mediaowner #marketer #Subscription #freetrial #CampaignUS #advertising #advertisingandmarketing #advertisingtrends
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A green, gnomish wizard is blessing storefronts with his presence — or cursing them if you’re a security guard — all over TikTok. Now Duolingo's mascot, Duo, is getting in on the action. Watch:
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The Absolut Group expands Andy Warhol partnership, 40 years on — The latest campaign centers around a recently rediscovered Warhol painting of Absolut’s signature bottle. Watch:
Absolut expands Andy Warhol partnership, forty years on
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🎉 4th of July Special! Get $100 off tickets to Campaign US AI Deciphered! 🎉 Join us on September 19, 2024, at Convene, NYC, to explore how AI is revolutionizing the media, tech and advertising landscape. Use code JULY4AI by July 8, 2024, to save. Don’t miss this chance! https://brnw.ch/21wL5sb #AI #July4thSale #AIDeciphered #MarketingAI #CommunicationsAI #AIConference #CampaignUSAIDeciphered #PRWeekUSAIDeciphered #MMMAIDeciphered #ArtificialIntelligence
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4th of July Special! Get instant access to Campaign US and SAVE 15% on all yearly subscriptions. Dive into brand campaigns, key ad agency moves, and the latest insights from creative thought leaders. Subscribe today to stay ahead in advertising and media. Hurry, this offer expires on Friday, July 5th! Don't miss out – join thousands of professionals who rely on Campaign US for essential industry updates. https://lnkd.in/eRE2BxXT #ad #marketing #digitalmarketing #digital #advertising #agency #brands #creatives #adagency #creativity #creativeagency #brandagency #advertisingagency #communications #adland #mediaagency #media #techagency #mediabuying #marcomms #brandmarketing #media #mediabuying #mediaowner #marketer #Subscription #freetrial #CampaignUS #advertising #advertisingandmarketing #advertisingtrends
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Does adland need to up its game on short-form ads? Read answers from Havas London's Vicki Maguire, Mother's Martin Rose, DDB's Chaka Sobhani, Nationwide Building Society's Richard Warren, Iris' Samaneh Zamani, Droga5's shelley smoler and 4creative's Lynsey Atkin.
Does adland need to up its game on short-form ads?
campaignlive.com
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Marketing’s mobile-gaming opportunity. Over 2 billion people a day see firsthand how AI has personalized the gaming experience. The leaders who convened for this AppLovin-sponsored roundtable at Cannes discussed what the marketing world can learn from that. https://brnw.ch/21wL5iS #partnercontent #AI #Cannes
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Account win: the LEGO Group has selected Publicis One as its global media buying and planning agency of record following an 18-month competitive pitch process. "We were impressed with Publicis One’s depth and breadth of expertise, as well as their aligned cultural values," said Lego's Julia Goldin. Details:
The Lego Group picks agency for $469m global media account
campaignlive.com