Learn how to geotargeting can boost the performance of your omnichannel advertising campaigns. Sara Goldman, Sr. Director, Advanced Solutions at Cadent explores effective geotargeting strategies to enhance brand visibility and drive sales. Read the full post here: https://hubs.la/Q02J0yPQ0
About us
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and digital media—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv.
- Website
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http://www.cadent.tv
External link for Cadent
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- advertising, Addressable, Linear, Time-shifted, National, Cable, Broadcast, Dynamic Ad Insertion (DAI), Programmatic, and TV
Locations
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Primary
1675 Broadway
22nd Floor
New York, NY 10019, US
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4 N 2nd St
Suite 1260
San Jose, California 95113, US
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50 S 16th St
Suite 2500
Philadelphia, Pennsylvania 19102, US
Employees at Cadent
Updates
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Today is National Intern Day! To celebrate, we invited our Summer 2024 Interns, representing a diverse range of departments, to share their unique perspectives on the Cadent internship experience. Get ready for an insider’s look at what it’s really like to be part of our team! https://hubs.la/Q02HXWqy0 #NationalInternDay #Internship #LifeAtCadent
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Discover how to harness the power of live sports advertising with Cadent Sports Audiences Packages. Visit our blog to learn strategies for multi-platform engagement and year-round audience targeting to boost your brand's impact. https://hubs.la/Q02HKqx_0
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The beauty industry is defined by disruption – particularly as the role of social media and influencers evolves. So how can beauty brands tap into creators to effectively engage customers? Recently, Cadent sat down with Kevin Shapiro, SVP, US Consumer Beauty Brands at Coty to learn how they are reaching new consumers across their portfolio of brands. "Beauty doesn't stand still – we're intentionally being disruptive. For us, being disruptive is about opening someone's mind and opening someone's heart in new ways. One example of how we've done this recently with Covergirl is thinking about how we can get into new communities in everyday ways." Find out what Coty did to bring a new type of influencer to Covergirl, how they tap into trends, and more in the full interview: https://hubs.la/Q02H0SGt0
Backstage with COTY || Interviewed by Cadent
https://www.youtube.com/
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How do you approach inclusivity as a key part in shaping our culture through film? Kamala Avila-Salmon, SVP & Head of Inclusive Content & Marketing at Lionsgate shares that when her team is reviewing scripts, "It's not just what would be diverse and inclusive. It's what would be authentic and what are the perspectives we need to have represented to make a story that feels like one our audience can see themselves in." “The content that we make isn’t just the result of any single decision or any one movie. It’s looking at the slate of content we release and thinking about in front of and behind the camera and how can we embed inclusive interventions and conversation points across all of them.” Listen to Cadent's Lindsay Teague, SVP Advanced TV Solutions, in her full interview with Kamala: https://hubs.la/Q02G8GXw0
Backstage with Lionsgate || Interviewed by Cadent
https://www.youtube.com/
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The Summer Olympics are fast approaching! As brands and fans get ready for the games, Cadent employees voted on their favorite Olympics ads in recent years. Check out the blog where we analyze each spot and find out how Cadent can help advertisers reach the right audiences across channels, no matter how they are watching. https://hubs.la/Q02G6lMS0 #2024ParisOlympics #TeamCadent #FavoriteCommercials
Ads that Go for the Gold: Top Olympics Commercials According to Cadent Employees | Cadent
https://cadent.tv
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How do you convince the world's employers to change their opinion on prospective employees? Indeed has made this challenge their mission. Recently, Cadent sat down with Jennifer Warren, VP, Global Brand Marketing at Indeed. Using their marketplace data, she explained, "[We realized] that across a lot of segments where it was slower to get hired there was one commonality and that was a lack of college degree... since that applies to 60-65% of the labor force in the U.S. alone, we realized that was an opportunity [to use our product] to help more people get jobs and help employers make the right hires." Listen to the full interview with Jennifer here: https://hubs.la/Q02FVGkC0
Backstage with Indeed || Interviewed by Cadent
https://www.youtube.com/
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In a world of fractured attention, live sports stand out, capturing the hearts and minds of millions of Americans. But are you making the most of your sports investments? The Cadent Sports Audiences Playbook is here to help! Discover the best tactics to drive conversions and maximize performance. Download the guide today and take your marketing to the next level. https://hubs.la/Q02FHGw30 #SportsAdvertising #Olympics #CTV #DigitalAdvertising
Unleash the Power of Sports Audiences
info.cadent.tv
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June was an eventful month for #TeamCadent! Here are some highlights from the past few weeks… 🤝 In honor of Juneteenth, our Black Employee Network (BEN) connected for an ERG Share Circle – a virtual forum for members and allies to talk about their exposure to the holiday, ways to commemorate the holiday, and understand its history. We heard from several members including Dominique Williams, Shomar Lowe, and one of our newest Data Science Interns, Jordan Hayes. 🏳️🌈 For Pride Month, employees took part in local festivities from coast to coast, attending Pride parades and showing off their newest Pride-themed SWAG. 🚀 To celebrate our recent acquisition of AdTheorent, employees from across all our regional offices and remote employees came together to hear from Cadent CEO, Nick Troiano, and AdTheorent CEO, Jim Lawson. As Nick shared in his recent blog post, “We are looking forward to meeting with customers and partners, sharing our vision, and listening to feedback on how we can collectively work together and harness the assets of Cadent AdTheorent to move the industry forward.”
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Reaching potential customers has never been more challenging, but live sports offer access to a wide range audiences. The Cadent Sports Audiences Playbook provides insights on optimizing your campaigns and efficiently connecting across screens. Ready to elevate your marketing game? Download the guide now. https://hubs.la/Q02F7VG30
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