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We're excited to have hosted our first live shopping event with Sutton Brands with CEO Sutton Stracke. She brought her love of fashion, art, and design to the brand, emphasizing circular fashion during the event, which was hosted directly on their ecommerce site. Check out some of the highlights and video snippets! #liveshopping #livestreamshopping #videocommerce #videosnippets

Recap of buywith at The Lead New York City! 🗽 A few highlights from our co-founder and CEO Adi Ronen joined by Matthew Worley at one of the leading summits in innovation, retail and marketing, where we shared our views on #videocommerce, one of the top trends to watch out for with game changing results in ecommerce, including 70% higher AOV, up to 42% sales conversion and 40% lower return rate! And we hosted an incredible networking happy hour to connect with fellow top quality brands like LVMH, Tapestry and Chanel over Mexican food and drinks to wind down the summit, co-hosted with Kahoona. Take a look to join the fun! #Retail #LiveShopping #LiveStreamShopping #LiveCommerce #Ecommerce #NewYork

If you're still debating adding shoppable video snippets to your ecommerce sites, you're already late.⌛ Besides being on the intersection of educational and entertaining, videos also drive conversion for ecommerce sites far better than static images. One of our newest solutions involves creating shoppable video snippets from our live shopping events, some of which have generated up to a staggering 1515% ROAS on paid media. 📈 Learn more about why you should be using them, and how you can integrate these into your ecommerce site! Link in comments. #LivestreamShopping #Ecommerce #VideoCommerce #VideoSnippets #IncreaseROAS #Retail

Are you attending The Lead Summit in New York this week? We'll be there! Last spots available to join us after The Lead Summit, for an exclusive marketing happy hour, co-hosted with Kahoona. 📆 July 11 2024 at 4:00 PM EST Connect with our live shopping experts Adi Ronen and Matthew Worley and fellow top quality brands like LVMH, Tapestry and Chanel. 🔗RSVP here: https://lnkd.in/en-28kHx #TheLead2024 #TheLeadSummit #LiveShopping #Networking

We are halfway through 2024... what will your brand's strategy be for ecommerce growth for the second half? According to Alex Golick of Intensify, brands need to do more than just influencer marketing and paid social or paid search. Enter livestream shopping, as one of the key ways in which ecommerce can be made more engaging and drive conversion. Here are 3 out of 5 ways in which we think ecommerce marketing will change in 2024: 📈 Video Commerce: Social media has changed the content consumption landscape, shifting it towards faster-paced formats like video snippets instead of just images and static pages. 📈 Personalization: in 2024, hyper-personalization is demanded by shoppers, and leverages real-time data and takes it one step further to bring the human aspect back into eCommerce. 📈 Subscriptions:  The subscription market is predicted to reach $330.58 billion in 2024, a compound annual growth rate (CAGR) of 65.8%! and more! 🔗 Read about how we think #ecommmerce will change in 2024. Link in comments. #videocommerce #ecommercemarketing #marketing #liveshopping #livestreamshopping #socialmedia

Who's going to be at The Lead Summit in New York? Join us for an exclusive happy hour on July 11 2024 at 4:00 PM EST 📅 Connect with fellow top quality brands like LVMH, Tapestry and Chanel while enjoying delicious Mexican food and drinks. Plus meet with our live shopping experts Adi Ronen and Matthew Worley. Co-hosted with Kahoona. 🔗 RSVP here: https://lnkd.in/en-28kHx Note that you will receive an email with all the details once your attendance is confirmed. #TheLead2024 #TheLeadSummit #LiveShopping #Networking

Over 60% of shoppers are more inclined to buy when product pages feature customer videos and shoppable video snippets. a whopping 89% desire more video content overall from brands. We are already halfway through 2024, what are you waiting for? Discover why #videocommerce is a strategy all brands and retailers have to embrace. Link in comments 👇 #VideoMarketing #LiveShopping #LivestreamShopping #Ecommerce

What can we learn from Poshmark's foray into livestream shopping with "Posh Party Live"? Poshmark’s push into #liveshopping showcased a 57% increase in Posh Shows hosted daily with a total watch time per day rising by 51%, with benefits for the 130,000 million users. The number of sellers earning at least $100,000 a year on Poshmark rose by 50%! A lot of brands do not have their own app or thriving on social media platforms yet to host such huge livestreams, which is why turning to a platform like buywith that seamlessly integrates onto any ecommerce site is a reliable and preferred alternative. However, Modern Retail discusses how this is a game changer and how it impacts ecommerce for a multi branded retail platform, and there's plenty we can learn from it. ✅ Posh Party Live is a new feature that enhances Poshmark's existing Posh Parties with live video streaming. The events allow buyers and sellers to interact and make purchases in real-time in a more dynamic way. A real-time feed on Poshmark’s app will display ongoing parties, live shopping auctions, and curated listings. Sellers can host their own livestreams or merge streams with others to increase traffic and sales. The dynamic nature, all happening on the app, is one of the reasons #livestreamshopping is such a success as a format, compared to more static interfaces. ✅ #Personalization: Events feature curated themes and a real-time feed showcasing ongoing parties, auctions, and listings. Sellers can gain new customers and boost sales by leveraging top sellers’ followings; shoppers find items matching their tastes. We have time and time again found that personalization truly expedites the decision making phase via #livestreamshopping, driving purchases and strengthening loyalty. ✅ Complementing physical events and overall marketing: Live selling has complemented and boosted attendance at Poshmark's physical events, such as Posh Connect and PoshFest. This again showcases that livestream shopping is not a spinoff strategy but one that can be integrated into an overall marketing strategy to benefit brands as a whole. Live shopping is more popular in China than in the U.S., with only 14% of U.S. adults having made a purchase from a livestream event. 🔗 To learn more about how brands can jump on the exponentially growing trend of livestream shopping, let's chat! Link in comments 🔗 Read the entire article in Modern Retail, link in comments. #LivestreamShopping #Ecommerce #VideoCommerce #Retail

Where will ecommerce marketing go for the rest of 2024? According to Tracy Atieh of UGC SHOP livestreaming will propel forward across more industries. Here are 3 out of 5 ways in which we think ecommerce marketing will change in 2024: 📈 Video Commerce: Social media platforms like TikTok will dominate content consumption 📈 Augmented Reality (#AR): eCommerce brands will increasingly use AR to offer immersive "try before you buy" experiences, with the number of frequent AR users predicted to reach 3.5 billion in 2024. 📈 Personalization: Real-time data will be used to provide hyper-personalized shopping experiences, mimicking in-store interactions online. and more! 🔗 Read about how we think #ecommmerce will change in 2024. Link in comments. #videocommerce #ecommercemarketing #marketing #liveshopping #livestreamshopping #socialmedia

What can we learn from this groundbreaking $1M livestream shopping event? Recently, on June 8th, 2024, Canvas Beauty set a TikTok U.S. record by achieving $1 million in sales during a 6-hour livestream hosted by CEO Stormi Steele, with a peak of 10,000 viewers. A lot of brands do not have the prowess on social media platforms yet to host such huge livestreams, which is why turning to a platform like buywith that seamlessly integrates onto any ecommerce site is a reliable and preferred alternative. However, there is a lot we can learn from this commendable livestream as follows: ✅ Unlike traditional e-commerce platforms driven by search, #livecommerce is driven by content that inspires viewers, creating a unique shopping experience that blends entertainment with commerce. ✅ Steele attributes her success to her authentic and relatable persona, which resonates with her audience and emphasizes the importance of staying true to oneself and connecting personally with followers. We have time and time again stated this too about live shopping hosts: be authentic. ✅ Steele strategically uses #socialmedia to build hype before #livestreams, often incorporating giveaways to engage viewers. This approach has been crucial in attracting and retaining customers. Another strategy that we see always works to guarantee an audience that is excited and engaged. ✅ Steele also highlighted the importance of community and engagement over pure sales tactics, focusing on entertaining and connecting with her audience. One of our recent blog posts talks about metrics to track outside of just sales, as branding (and commerce) now is more about building an engaged community, not just driving sales. ✅ The livestream shopping event was milestone, generating $1 million in sales in a single session, with 800,000 viewers, with more than 7,000 new followers. This is more than any brand can expect in foot traffic, and far higher than a daily ecommerce metric, showcasing why #livestreamshopping is such a force to reckon with. 🔗 Check out the inspiring recap in Inc. Magazine, link in comments. 🔗 Let's chat on how buywith can help you get started with livestream shopping!