Buxton

Is your healthcare system utilizing consumer analytics?    Consumer analytics enable healthcare organizations to:  - Gain a deeper understanding of patient needs and preferences  - Make more informed strategic decisions  - Improve patient outcomes    Whether through optimized site selection, targeted patient acquisition and retention strategies, or tailored service line offerings, customer analytics offers a path forward for healthcare organizations seeking to thrive in an increasingly competitive landscape.     Check out our article below to dive into the benefits of customer analytics for today’s healthcare systems 👇 👇 👇

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Healthcare organizations often struggle with determining the most appropriate service lines for each facility within their network. Traditional metrics fail to provide the nuanced insights needed to optimize service line offerings based on local consumer needs and existing provider supply. According to a 2023 Kaufman Hall report, 39% of healthcare organizations use consumer insights to guide decisions about the number of services offered, highlighting the need for more widespread adoption of these practices. Buxton helps clients throughout the healthcare sector - specialty providers, 'medtail' concepts, and entire system-based providers - to leverage advanced consumer analytics to address issues across the network, from site selection and market planning to patient acquisition/retention and network optimization strategy. Check out the latest Buxton Healthcare insights here 👇 https://lnkd.in/g-3f3AUj

Google won't be killing third-party cookies after all, the company announced in a blog post on Monday. "Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time." Link to the official announcement: https://lnkd.in/ee5GP3Mx #thirdpartycookies, #advertising, #dataprivacy

For retailers, expansion opportunities are increasingly scarce.    CoStar Group's Brandon Svec explained this challenge in Chain Store Age's "Going, going gone: Retail space is snapped up at a record pace" - https://lnkd.in/g-wyeSqc   As the competition for retail space continues to grow, retailers are increasingly focusing their budgets on improving existing store performance instead of opening new locations.   Buxton's Location Intelligence solutions can help you maximize your location investment, both for existing stores and net new opportunities.   Our Location Optimization Analysis is an excellent tool for retailers looking to improve existing store performance.    Get more out of your existing brick-and-mortar locations and optimize your portfolio today. Explore Buxton's solutions here: https://lnkd.in/dqiFvnmG, or ask for more info by sending us a message.

What are you looking to achieve with your loyalty marketing program? Repeat visits? 👣 Increased wallet spend? 💸 Lifetime loyalty? 💕 Dave Sims suggests loyalty marketers get creative, rewarding customers for their existing behaviors 🎁 The key to any successful loyalty program is authenticity. By watching what your customers do, you can find simple ways to reward them for interacting with your brand. Celebrate birthdays and brand anniversaries with a personalized email. 💌 Send an alert when their favorite products go on sale. ❗ Remind customers of upcoming promotions. ❣ Encouraging repeat visits and increased spending is key to many loyalty programs. Sometimes, it's not about creating loyalty from scratch but recognizing and rewarding what customers already do. Learn how to maximize customer engagement in our latest episode of Analytics Unplugged, linked below 👇 #LoyaltyPrograms #CustomerRetention #AnalyticsUnplugged

What do pink cars, skydiving and farm animals have in common? They were all featured in the Buxton Elevar annual scavenger hunt!! We had so much fun sharing our lives with one another, playing team sports and meeting up for frozen treats or dinner with a view. Thank you to all who coordinated and participated in our team-building treasure hunt. We had a total of 795 photos submitted from 46 different people on the Elevar and Buxton teams!!! Throughout the month of June, we shared photos of: - 19 postcards - 13 homemade meals - 9 pink cars - 2 chickens - 1 skydiver - 1 trip to the ER from a pogo-stick accident We are looking forward to many more team-building activities in the future!

Looking to build better email audiences for your email marketing campaigns? Buxton's marketing intelligence tools take the guesswork out of email audience segmentation so you can build better lists, faster. How do we do it? The magic is in the mix. We combine your customer data with Buxton's unique analytics software to personify your ICP and find lookalikes within your CRM. Our process simplifies the list-building process, and improves your email marketing, allowing you to create more targeted campaigns. Want to learn more? Check out the carousel below for a deeper dive into Buxton's marketing intelligence. When you're ready for more, visit our website to learn how you can take your marketing to the next level: https://lnkd.in/gm7savXp 

The ability to pinpoint which customers to target and how to effectively engage them is the key to survival in the competitive retail industry – and the key to that survival lies in propensity scoring. Propensity scoring helps brands address two major challenges: improving customer retention and acquiring new customers who resemble their most valuable ones. By leveraging advanced data analytics and AI, brands can accurately identify high-potential customers and create personalized marketing strategies that drive engagement and loyalty. Check out Buxton’s presentation on the importance of understanding customer value at the Elevar Summit 2024. Curious how this might help your brand? Let’s talk! 🚀 https://lnkd.in/g-6CXVnH

Evaluate markets and trade areas with Buxton’s revamped Healthcare Location Intelligence packages.  Buxton’s custom mapping and on-demand reporting tools empower you to visualize market dynamics and quickly pull the metrics you need to make data-driven decisions. Leverage our extensive consumer, business, and healthcare datasets to inform your expansion plan.    ✔ Vet sites to ensure they meet key trade area requirements      ✔ Evaluate current facility trade areas as they shift over time      ✔ Supplement your presentations for stakeholder reviews     ✔ Arm your real estate team with the tools they need to open successful locations.     Want to learn more? Visit us online at https://lnkd.in/g7tBpnGg #RealEstate #SiteSelection #Healthcare