Our newest retail media product is set to transform the $165B retail advertising industry at the tap of a Button. Want to read the full article? Click here to see how you can get in on the action ⬇️ #retailmedia #affiliatemarketing #retailmarketing #publishermarketing
Button
Software Development
New York, NY 9,613 followers
Building a better way to do business in mobile.
About us
Button is the mobile commerce technology company that is powering a commerce-driven internet. As the leading mobile commerce enablement platform, Button powers mobile growth for the world’s largest brands and publishers, while offering consumers more seamless, enjoyable experiences. With each action taken, brands make sales, publishers earn revenue, and consumers get exactly what they want at the tap of a button. Founded in 2014, Button has driven over $5 billion in spending to date and has raised over $65 million in venture capital. With offices in New York City, San Francisco, and London, Button has consistently been recognized as one of the best places to work by Fortune, Inc., Entrepreneur, and Crain's annually.
- Website
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http://www.usebutton.com
External link for Button
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2014
- Specialties
- DeepLinking, Mobile, iOS, Android, DeepLink Commerce, Contextual Commerce, Open Source, Mobile Marketing, Mobile Commerce, App Commerce, Affiliate Marketing, Performance Marketing, and Mobile Optimization
Locations
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Primary
88 Pine St 9th Fl
New York, NY 10005, US
Employees at Button
Updates
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Authenticity is key🔑 In this clip from our CEO Michael Jaconi's panel with Martech Record, we take a look into the creator-retailer relationship and its impact on modern marketing, further highlighting how authentic communication and seamless experiences are shaping the future of ecommerce. #ecommerce #marketinginsights #authenticity
How do creator teams work across the marketing organization to ensure consistent storytelling? Join Martech Record, Mavely, Nilla Ali and more for our panel discussions and networking events on July 29th.
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It was such a pleasure speaking with Lauren Johnson about #RetailMedia and how we’re delivering increased revenue, better experiences, and feuling commerce at the tap of a button!
Marketing tech firm Button is the newest firm looking to get into retail media and rival companies like Criteo and Epsilon. Button will begin serving landing pages when people click through to get products from publishers' affiliate articles, and retailers can sell ads on those landing pages. Read my story in Business Insider for my interview with Button CEO Michael Jaconi: https://lnkd.in/guFUrb47
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We’re delighted to announce the largest product update in our company’s history in partnership with Microsoft Advertising, Amazon APS, and TripleLift: Button for Retail Media! 🎉 Our industry first solution enables any retailer, any publisher, and any creator to launch a Retail Media solution or extension of their current program. Commerce is the future and Retail Media is going to be the vehicle that takes the creator and affiliate industry to that future. This is another big step on our mission of building a commerce fueled internet! If you’re interested in learning more, reach out and join the waitlist for the Beta! usebutton.com/retail-media #ButtonRetailMedia #retailmedia #mobilecommerce #affiliatemarketing
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In line with #iPX24, we're resharing our case study with impact.com, revealing how we've driven a 200% increase in conversion rates for retailers in-app vs. mobile web! 📲📈 We're continuously taking steps to build better customer experiences while maximizing your affiliate marketing impact at the tap of a button. Check out how👇 #ButtonPartner #affiliatemarketing #mcommerce https://lnkd.in/eN_Nj5Dd
AI-Driven Affiliate Marketing: Button & impact.com Integration
https://impact.com
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Spotted! 👀⛵️ Look for us in the Bay of Cannes as we count down to the most exciting announcement in the history of our platform… #ButtonSailboat #CannesLions
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Our partnership with Awin Global is setting new standards in mobile commerce! 📈 By harnessing the power of mobile links and elevating conversion rates, retailers have unlocked new revenue streams better customer experiences. Check out the stats below 📲✨ #MobileCommerce #AffiliateMarketing #ConversionTuning #ButtonPartner #wehaveabuttonforthat
📱 With US retail m-commerce sales expected to hit $558.29 billion this year, optimising mobile experiences is crucial. At Awin, we recognised this trend and partnered with Button to drive remarkable success in mobile commerce. By integrating Button's AI-powered solutions, we achieved 1.3 million app installs and a 2.7x increase in app conversion rates. Discover how our strategic collaboration is revolutionising mobile affiliate marketing: https://ow.ly/UxmK50RZV87 #AffiliateMarketing #Mcommerce #AffiliateMarketing #Platform #MobileFirst
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Button is excited to announce our attendance at the Cannes Lions International Festival of Creativity, June 17-21! 🦁🇫🇷 Tune in as we unveil the most groundbreaking development in the history of our platform! Click the link below to connect with our team and be part of the conversation that’s shaping the future of our industry. Featuring Michael Jaconi, Co-founder and CEO; Jason Morse, SVP of Product; Laura Kreinbihl, VP of Global Partnerships; and Madeline Suggs, Marketing Coordinator. See you there!👋 https://lnkd.in/eiQ7v4qf #CannesLions #freshmeat #ButtonatCannes #MobileCommerce #TuneUpWithButton
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Check out what happens when two innovative platforms partner to drive mobile commerce success📱➡️ We tuned-up Awin Global's mobile affiliate and creator strategy with our AI optimized, no-code solution, and saw incredible results in 2023! Feel like your marketing strategy is missing something? We have a Button for that. #ButtonforCreators #ButtonforPublishers #mobilecommerce #affiliatestrategy #ConversionTuning #TuneUpWithButton
Awin and Button More Than Double In-App Conversion Rates
Button on LinkedIn
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🎉 Exciting News! 🎉 We're thrilled to announce that Button's Publisher Link Optimization solution is now available in the Amazon Publisher Services (APS) Connections Marketplace! Publishers using Button have seen up to a 40% growth in affiliate revenue! Button is the go-to choice for deep linking and optimizing #affiliate, #creator, and #social traffic. Our link optimization technology helps publishers maximize the monetization of their existing Amazon affiliate traffic through AI, intentional routing, and deep-linking techniques. “At Button, we’re committed to improving the digital marketplace where content and commerce overlap, by optimizing links to drive higher ROI and better customer experiences,” said Michael Jaconi, CEO and Co-Founder of Button. “Introducing ourselves to the APS Connections Marketplace marks significant progress in our mission to build a better internet fueled by commerce.” “By expanding our retail media offerings to include third-party vendors such as Button in Connections Marketplace, we are excited by the incremental commerce value that they will bring to publishers,” said Scott Siegler, director of product & technology at APS. “Button helps amplify publishers' retail media monetization tactics, with a particular focus on optimizing conversions across affiliate link traffic, including to Amazon. This helps improve customer experiences, and optimizes return on ad spend for brands.” Existing #APSPublishers can seamlessly implement Button, with no development work, directly via the APS Connections Marketplace or by reaching out to us at [email protected]! #AmazonAPS #ButtonforPublishers #RetailMedia #PartnershipAnnouncement #customerexperience #roi #mobilecommerce
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