Burson

Three years ago, WPP Open X teamed up with The Coca-Cola Company as its global marketing network partner. Since then, we’ve worked together in an unprecedented agency model supporting 200 brands in over 190 countries.   Burson Group is proud to be part of the team transforming marketing communications for this iconic brand around the globe, and look forward to our continued partnership.   #TCCC #WPPOpenX #Burson Hill & Knowlton

Cognitive AI is playing a more strategic role for our critical stakeholders. Burson Decipher powered by Limbik is our groundbreaking cognitive AI solution for clients that allows us to predict how audiences will behave, how they will respond to different messages and the impact they will have. Watch Burson’s EMEA Chief Data & Intelligence Officer Allison Spray and Senior Advisor Kate Joynes-Burgess at the Oxford Generative AI Summit where they were joined by Jeremy Basset of Super Benji, David Rowlands of KPMG and Graham Gannon of Google on an informative panel about generative AI and its role in business transformation. https://lnkd.in/g3ZsV66T

Earlier this week, our Burson Group corporate and public affairs experts came together to discuss the upcoming U.S. elections and the implications for Europe, Middle East and Africa, as well as answer our clients' questions and address any concerns. Learn more about Burson's offerings: https://lnkd.in/eynMbzdF Prime Policy Group Hill & Knowlton Brussels

Yesterday, Burson Group was proud to recognize two outstanding industry professionals at the PRSA-NY Big Apple Awards! Kelli PARSONS (Global CEO, Hill & Knowlton) presented the awards on behalf of Burson Group. 🏆 Sponsored by Burson, the Harold Burson Award was awarded to Jonathan Adashek (SVP of Marketing and Communications and Chief Communications Officer, IBM), recognizing excellence in communications leadership by a non-agency practitioner. Sponsored by Hill & Knowlton, the John W. Hill Award was awarded to Margery Kraus (Founder and Chairman of APCO), recognizing lifetime professional achievement in the practice of public relations. Congratulations to both on this prestigious honor!

Earlier today, Burson's Craig Buchholz took the stage at PRovoke Media's Global Summit alongside Axios' Mike Allen.   The two shared an insightful dialogue about the chaotic information ecosystem that businesses operate in today. From adapting to a changing media landscape to navigating disinformation, the discussion explored the many challenges faced by modern communications leaders.    Drawing from his experience founding two successful media companies - Politico and Axios - Mike offered actionable strategies for how communications professionals can cut through the noise and reach audiences more efficiently and effectively. Read more here: https://lnkd.in/ejGnFizT

How is the U.S. presidential election impacting the workforce and are leaders prepared?   Burson recently surveyed 2,000 U.S. employees and employers and found that heightened political tensions among the American electorate have spread into the workplace, creating concern for executives and employees. Learn more about how both groups say they feel ahead of Election Day. A hint: while our data shows that both employees and employers say that they anticipate a contested election and worry about potential violence, a key gap in perception exists. Read More: https://lnkd.in/eGynuKxx

We’re thrilled to announce that Burson has won Digital Agency of the Year and Axicom won Technology Agency of the Year at last night’s 2024 PRovoke Media Global SABRE Awards!   In addition, our work with Change the Ref, Roche Diagnostics and GCI Health APAC, and JeffreyGroup and Eletromidia were among Provoke’s Top 40 campaigns of 2024!   Congratulations to all teams!   Read more about the winning campaigns: https://lnkd.in/exMbd8YR

Burson welcomes Steven Behm as Americas Chair, Corporate Affairs and is thrilled to announce the appointment of Dan Doherty to Global Head, Corporate Affairs, Axicom!   Behm joins Burson from Real Chemistry, where he served as President, Corporate Advocacy, overseeing investor relations, corporate strategy, executive coaching, reputation and crisis. Behm also spent 18 years with Edelman in various roles, including chairing the firm’s Crisis and Risk practice.    As an eight-year veteran of Burson, Doherty's newly created role at Axicom will extend and enhance the rapidly growing firm’s global capabilities necessary to help clients navigate an era of technological transformation.   Read more: https://lnkd.in/etdGpCNB

"AI can open us up to risk, but it can also help us to mitigate it."    Hear more from Allison Spray, Chief Data and Intelligence Officer, EMEA, and other industry leaders on how to navigate the fine line between innovation and ethical consideration in marketing's use of AI. http://bit.ly/4hgAAKj WPP

Generative AI has fundamentally changed the communications industry, and we've only scratched the surface of what is possible. Burson's Chad Latz, Global Chief Innovation Officer, and Tina Mulqueen, SVP, Digital Transformation, joined a robust round table discussion at the inaugural PRWeek AI Deciphered conference to reflect on how we got here and how we can move forward. One thing is clear - communicators have an unprecedented opportunity to transform their brands and organizations while strengthening the most important piece of brand equity in this new world: Reputation. More: https://lnkd.in/eEEQyf8Q   Thank you to all the participants who contributed to this thoughtful conversation: - ⁠João Belo, ⁠Takeda - ⁠Laura Brusca, Forbes -⁠ Stephanie Cohen Glass, ⁠Microsoft - Brian Cookstra, Clinton Foundation/Clinton Global Initiative - Charlie DiPasquale, Siemens - Michael Kaye, Match Group - Leslie Koch, TelevisaUnivision - Josh Levin, Limbik - Meghan Marschall, Johnson & Johnson - Christin Miller, Bayer - Nicole Moreo, LinkedIn - David Murawski, Bayer - Andy Pharoah, Mars