We're thrilled to announce our global digital and intelligence leadership team, which will be responsible for driving the implementation of the digital, paid and intelligence components of Burson's Innovation Portfolio globally. Appointments include: Michael Beno, Americas Chair, Digital Kari Butcher, Americas Chair, Data & Intelligence Vikki Chowney, Global Head, Influencer Vicky Lewko, Global Head, Digital Health Sama Al-Naib, EMEA Chief Digital & Innovation Officer Joe Peng, APAC and Greater China Head of Digital & Intelligence Allison Spray, EMEA Chief Data & Intelligence Officer Read more: https://lnkd.in/eYkdyDP3
About us
Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.
- Website
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https://www.bursonglobal.com/
External link for Burson
- Industry
- Public Relations and Communications Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York
- Type
- Public Company
Locations
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Primary
New York, US
Employees at Burson
Updates
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"It has been a tumultuous month in U.S. politics, and it comes as no surprise that the election is top of mind. From the debate, an assassination attempt and a successful Republican National Convention to Biden’s withdrawal and the strong launch of Vice President Harris’s campaign, the contest is now set and will be extremely close. The issues clients face daily – cybersecurity, AI, sustainability, international supply chain and others – will now all be viewed through a political lens. A few hundred thousand voters in key states will determine the next President. Trump has rallied and unified the GOP while Harris has injected new enthusiasm and excitement to Democrats. Either candidate could emerge victorious. No matter the outcome, policy on taxes, immigration, trade, social issues and environmental policy are going to evolve, perhaps dramatically, under either President Trump or President Harris. No one can predict the outcome today; it is therefore imperative that clients prepare diligently for either result." Christian Ferry (EVP, Corporate Affairs, Burson Washington, D.C) shares what companies should be preparing for under either a Harris or Trump administration. To learn more about the Decipher Index, our cognitive AI platform predicting top global trends, visit DecipherIndex.com. Limbik
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This Thursday at 1pm ET! Our Global CEO Corey duBrowa will join Public Relations Society of America (PRSA)'s Editor-in-Chief John Elsasser for wide-ranging conversation on Corey's vision for Burson, why reputation creates business impact, counseling clients through complexity, AI and communications, the legacy of Harold Burson, and more. RSVP via link below!
S&T Live With Corey duBrowa Corey duBrowa, the global CEO of Burson, is our guest on the next episode of Strategies & Tactics Live with host John Elsasser, editor-in-chief of PRSA's award-winning publication. Corey will share insights on navigating the complexities of today’s world and creating value for clients through reputation. You can watch live on LinkedIn from your laptop, phone, or other connected device on July 25 at 1 p.m. ET. Don’t miss this opportunity to gain valuable insights from a global leader in communications!
S&T Live With Corey duBrowa
www.linkedin.com
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Burson is excited to announce the appointment of Damion Potter as Global Chair of Public Affairs! In his new role, he will lead the integration and further development of public affairs advisory assets across Burson, which includes teams in governmental centers globally, a network of expert external advisors, and several specialist companies in Washington D.C., including Dewey Square Group, Direct Impact and Prime Policy Group. Read more https://lnkd.in/dTA67ZRe
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Last week, Americas CEO Kristine Boyden and Global CFO Jerry Lombardo attended Burson's first Latin America Leadership Summit in Sao Paulo, Brazil. Hosted by Latin America CEO Brian Burlingame and practice and functional leads from Burson Latin America, MÁQUINA and JeffreyGroup, the summit focused on positioning Burson to deliver the best offering to clients in the region.
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Burson's Decipher Index forecasts that Artificial Intelligence will be the topic to watch next week. News of the dismantling of a Russian disinformation campaign by U.S. agencies and announcements of off heavy Chinese-state investments in AI put this topic on the radar. John Randall (EVP, Digital, Corporate Affairs, Burson U.S.) discusses what companies must do to leverage AI for success in building and protecting reputation. To learn more about the Decipher Index, our cognitive AI platform predicting top global trends, visit DecipherIndex.com. Limbik #AI #technology #missinformation #trendingtopics #bcwdecipher
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Our Global CEO Corey duBrowa will join Public Relations Society of America (PRSA)'s Editor-in-Chief John Elsasser next week July 25th at 1pm ET for wide-ranging conversation on Corey's vision for Burson, why reputation creates business impact, counseling clients through complexity, AI and communications, the legacy of Harold Burson, and more. Link to RSVP below.
S&T Live With Corey duBrowa Corey duBrowa, the global CEO of Burson, is our guest on the next episode of Strategies & Tactics Live with host John Elsasser, editor-in-chief of PRSA's award-winning publication. Corey will share insights on navigating the complexities of today’s world and creating value for clients through reputation. You can watch live on LinkedIn from your laptop, phone, or other connected device on July 25 at 1 p.m. ET. Don’t miss this opportunity to gain valuable insights from a global leader in communications!
S&T Live With Corey duBrowa
www.linkedin.com
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"As CEO, duBrowa is drawing on the agency’s legacy established by PR pioneer and legend Harold Burson to inspire a firm he hopes will bring together the best of two iconic brands and take advantage of economies of scale in areas such as AI, creativity, public affairs and advisory services." We are extremely proud of our Global CEO Corey duBrowa for being named to PRWeek's 2024 Power List! Read more: https://lnkd.in/eQwn2wXZ
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Recently at the Cannes Lions International Festival of Creativity, our Global Chief Innovation Officer Chad Latz and Global Chief Digital and Intelligence Officer Grant Toups weighed in on AI and how it's reshaping the communications industry and how agencies work. Read more below.
During this year’s Cannes Lions, Advertising Week and Kindred PR joined forces to host Converge, a series of conversations about the future of mindful innovation in communications and creativity. One panel featured Grant Toups and Chad Latz, tech and innovation leaders at Burson, Tawana Murphy Burnett, Global Tech Leader at Meta, and Ruth Yomtoubian, the head of VSP Vision's global innovation center, for a discussion on how AI is reshaping the communications ecosystem with insights on agencies, brands and platforms. Read the key takeaways 👉 https://bit.ly/45N2bNO
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At Burson, we don't just think outside the box – we redefine it. At last week’s Cannes Lions International Festival of Creativity, Burson’s Global Chief Creative Officer Simon Shaw and Karim A. (Senior Content Creator & Film Creative, Burson Dubai) sat with Steve Barrett on the PRWeek Podcast to discuss how businesses can leverage creativity in their strategies. Listen: https://lnkd.in/eQ-qNf_U
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