Bullet®, US

Throwing it back to the incredible Facebook Black/Latin@ Community Summit 2019! In one of our most impactful projects, Bullet collaborated with Facebook to create, plan, and execute this empowering event at Facebook headquarters. The summit featured numerous activations designed to foster dialogue, idea exchange, networking, and entrepreneurship, empowering the Black and Latin@ communities. We are proud to have been part of an event that celebrated diversity, innovation, and community strength. #TBT

There are things that only an old slogan does for you. In a world where the competition for brand recognition is increasingly fierce, brands often resort to reviving successful slogans from the past. Are we facing a current lack of creativity, or is it a deliberate strategy to impact the audience of that time? Many brands revive old slogans for strategic reasons. Iconic slogans, such as Nike's "Just Do It" or McDonald's "I'm Lovin' It," have strong recognition among consumers. This immediate recognition provides a powerful emotional connection, evoking positive memories and feelings of nostalgia. However, what worked before may not necessarily work now. The cultural and social context changes, as do consumer expectations and values. A slogan that resonated deeply in one era may seem outdated or out of context years later. It might also resonate with a target audience that no longer matches the current target. The slogan "Let's Make America Great Again" was used by #RonaldReagan in the 1980s and strongly revived by #Trump in his first campaign. "There are things that only Philco does for you," created by #FabioFernandes, who also created "Skol, the beer that goes down smooth," returned after decades of being used. "Priceless" by MasterCard, created by McCann, is so good that it has never been replaced. "Total dedication to you" by Casas Bahia, created by Talent Marcel in the 1970s, has returned to sign campaigns. Not to mention "Omo, Because getting dirty is good" by Unilever from the 1990s, which is currently featured in all the brand's pieces, including with #ViniJunior, who wasn't even born at the time. Are we not as good as we used to be, and therefore we need to revive past successes? Are brands not performing as they used to, and in the rush to change the curve, someone raises their hand and says, "Let's use that because it worked before and will work now"? Or has everything been extensively researched and tested, and yes, it is a strategy that will work or is working. Reviving past successes is a strategy that can be powerful when well executed. Immediate recognition and nostalgia provide a strong competitive advantage. However, to ensure the same success in the future, brands must reference the contemporary context, maintaining their relevance and resonance with the values and expectations of today's buyers. In the meantime, it's worth leaving the ego outside the room and valuing the brilliant work done by the previous marketing team and their former agency. #Legacy #marketing #slogan #concept #idea #creativity #performance #Storyselling #storytelling ---

Did the marketing backfire? Sponsoring an event is more than paying and activating; it’s about understanding the match, listening to channels, and executing perfectly. When involving the brand’s own product, extra care is crucial. For instance, if it's Burger King, the sandwich must be delicious. If it's Volvo Cars, the transport experience must be unique. If it's Azul Airlines, the trip must be punctual. For the Paris Olympics, Riachuelo is responsible for the delegation’s uniform, marketed as Fast Fashion, which failed to impress and drew heavy criticism. Similarly, the CBAt kit with the Puma logo received backlash after an athlete criticized the treatment at the competition. Negative feedback on quality will linger, harming involved brands and potentially affecting even those performing well, like Havaianas. As someone with 2 professional athletes at home, I know that impactful kits can be more thrilling than trophies, and brands should invest significantly to make an impact. Fernando Figueiredo #opinion #olympics #sponsorship #activation #marketing

Throwing it back to the thrilling Hy-Vee INDYCAR Race Weekend with Chiquita and Bullet! 🏎️🍌 From July 12-14, Bullet US led Chiquita's activations at the Iowa Speedway, featuring a custom Indy show car, the iconic Miss Chiquita, and an exciting prize wheel. This was an unforgettable weekend filled with high-speed racing, top-tier concerts, and brand experiences only Bullet can deliver. This marked our second successful event with Chiquita, following the creative and impactful Banana Day in Miami. We’re proud to deliver memorable experiences that connect brands with their audience. #TBT

Happy 4th of July! 🎆🎉 Today, we celebrate the spirit of freedom, unity, and independence that defines America. Wishing everyone a safe and joyful Independence Day!

The perfect formula for hitting the spot is complete: Bullet NIVEA 💙🎯 We are thrilled to announce that NIVEA is our new client. As one of the global leaders in skincare with over 100 years in the market, NIVEA deserves the care in telling authentic and selling stories—and that’s what we do best. "We are extremely honored and excited about the trust NIVEA has placed in our team. Partnering with NIVEA is a recognition of our commitment to continue creating campaigns that not only drive sales but also strengthen the brand's connection with its consumers," highlights Fernando Figueiredo, CEO of Bullet.

Meanwhile, in Brazil, our latest promotion is making waves! “Encontros Irresistíveis” (or “Irresistible Encounters”, in English) brings together Bauducco and Netflix to launch a product inspired by the Bridgerton series, offering fans exclusive prizes from customized goodies to daily cash giveaways and a trip to London.  This campaign, meticulously crafted by Bullet, showcases our strategic creativity and passion. 🎯 Excited? Our stories sell! Let's chat and write yours together! #StorySelling #Promotion

Throwing it back to Chiquita Day with our amazing client, Chiquita! 🎉🍌 From banana-filled fun to fitness and art, this was just the beginning. Stay tuned, more exciting events are coming soon! #TBT 

From the meeting room to the social media feed, Bullet is always at the forefront of trends. In 2007, we introduced the term “Talkability” to the market, and since 2023, we've been taking narratives even further. If Talkability was our signature and hallmark, present in 100% of our briefs, today StorySelling® is the natural continuation of our journey. #Talkability #StorySelling