BSN SPORTS

Attention, SURGE members! In the spirit of current events we're excited to bring you a gold-medal leadership resource in partnership with Women Leaders in Sports. Tune into a special podcast episode featuring Sarah Hirshland, CEO of the U.S. Olympic and Paralympic Committee, as she chats with Patti Phillips about leading through challenges and the importance of athlete well-being. Get inspired and unlock your leadership potential with this exclusive SURGE resource now available on the SURGE member site. Access now: https://bit.ly/3LIn2sn Not a SURGE member? Sign up today at https://bit.ly/3QFjHgI #WomenLeadersInSports #Leadership #SURGE #PoweringGirlsForward #PoweredbyBSN

What a week! The entire BSN SPORTS marketing squad (brand, digital, field, and creative) descended on Varsity Brands HQ for some serious 2025 planning. We had a blast brainstorming innovative ideas and sharing insights with the merchandise, category, and sales teams. The energy was incredible! 🙌 It's amazing what happens when you bring together diverse minds and expertise. Of course, it wasn't all work and no play. We also got our competitive juices flowing with some brand-building activities, including a trivia showdown and an epic Game Show Battle Room challenge. Huge thanks to everyone who made this week such a success. I can't wait to see these ideas come to life in 2025! #BSNSPORTS #VarsityBrands #Marketing #Teamwork #Collaboration

BSN SPORTS made a splash at the 92nd Annual THSCA Coaching School & Convention in San Antonio! Coaches from across Texas connected with our team to discover the latest in sports apparel and equipment. Here's what we showcased: Unmatched Brand Selection: As the only dealer offering EVERY major brand (adidas, Nike, Under Armour, Puma, lululemon, and more), we displayed a wide array of coaches apparel to prove we've got everything your team needs. Victory Line: We highlighted our custom uniforms, reminding coaches that it's not too late to order custom uniforms for fall sports! Our custom Victory uniform builder using Team Art Locker was a real showstopper. SURGE: We spread the word about SURGE, our brand new female sports empowerment program, and invited attendees to learn more. Overall, the THSCA convention was a fantastic opportunity to connect with the Texas coaching community and share our passion for supporting student-athletes. If you missed us in San Antonio, reach out to learn more about how BSN SPORTS can help your program succeed. #THSCA #coaching #sportsapparel #BSNSPORTS #SURGE

This past Sunday, BSN SPORTS' SURGE program proudly sponsored the THSCA Women's Forum Panel at the 92nd Annual THSCA Coaching School & Convention in San Antonio. Led by moderator Debbie Decker, retired AD of Katy ISD and new member of our BSN Team, an esteemed panel of female athletic leaders including Jennifer Chandler (Northwest HS), Becky Craig (Frisco ISD), Karmen Sanders (Taylor ISD), Angela Spurlock (Seven Lakes HS), Jacob Thompson (Leader Rouse HS), and Kelly Thompson (Allen ISD) shared their valuable insights and strategies to help attendees drive athlete retention on their campuses. Our seasoned panelists discussed the challenges and triumphs of women in sports leadership, and the unique hurdles that Texas girls sports coaches face in fostering successful female athletic programs. Their outlook only reiterated the need for the dedicated girls sport resources that the SURGE program aims to provide at no cost to coaches nationwide. Learn more about SURGE and how we're making a difference: https://bit.ly/3QFjHgI #THSCA #SURGE #WomensSports #Leadership #BSNSPORTS

We're excited to spotlight Olivia Gordon, our talented marketing intern who's making significant contributions to BSN SPORTS this summer. Olivia brings valuable experience from her time with the Oklahoma State Brand Squad and is quickly applying her skills to a variety of projects, such as our female sports empowerment program, SURGE. Thrilled to have you on board, Olivia! #marketing #internship #sportsmarketing #womeninsports #femalathletes #careerdevelopment

KWTV highlights BSN SPORTS’ new girls' sports program, SURGE. SURGE provides coaches, parents, mentors, and athletes free access to resources to help build athletes' confidence, motivation and mental wellness.

Exciting News! Former Olympian Allison Schmitt has just launched the SURGE Together curriculum! 🏊♀️ Join BSN SPORTS SURGE's Honorary Chief Empowerment Officer Allison as she dives into building stronger connections and empowering female athletes through confidence, team bonding and inclusivity. 🌟🤝 Read more here: https://bit.ly/4d66bLI

As a proud supporter of women leaders and female athletics, we at BSN SPORTS are thrilled to congratulate the Women Leaders in Sports 2024 Award Recipients. The honors include the Nike Lifetime Achievement Awards, Nike Executive of the Year Awards, the BSN SPORTS Rising Executive Awards. BSN SPORTS is the title sponsor of the Rising Executive awards and the official award provider of Women Leaders in Sports. We are grateful for our partnership and continue to support the work Women Leaders do to champion women leaders working in sports. Read the full list of recipients at https://bit.ly/3zKai1L.

BSN SPORTS was proud to have our Wrestling Category Manager, Jason Nickal, attend the recent Team USA Olympic Wrestling Trials in Colorado Springs. Jason's expertise and passion for wrestling make him an invaluable resource for our team, and his presence at this elite competition underscores our commitment to supporting the sport at all levels. We're inspired by the dedication and skill displayed by all the athletes who competed, and we look forward to cheering on Team USA as they represent our country on the world's biggest stage.

Big news for sports teams, coaches and fans! adidas is now available on My Team Shop at BSN SPORTS, giving you even more choices for top-quality athletic apparel and gear. This exciting partnership means you can easily outfit your team or yourself with the iconic #adidas brand, known for performance and style. Explore My Team Shop or set up your team shop today at https://bsnteamsports.com/. #adidas #MyTeamShop #BSNSPORTS #TeamGear #SportsApparel