Brand Keys, Inc.

Faster Than A “Beach Read” – And NO Beach Required!   What are you doing for your summer vacation?  Here’s our recent survey of the how’s (and why’s) Americans (and the rest of the world) vacation: https://lnkd.in/etvZsaiE         #vacation #brand # marketing #travel #cx #engagement #expectations #loyalty #nyc  

High Achievement and the Great Brand Pyramid   They both take place in the framework of very high expectations.   Here’s why: https://lnkd.in/eGh3E9Yd       #fashion #brands #expectations #retail #luxury #customers #marketing #roi

BRANDS CELEBRATE THE 4th   Some more than others: https://lnkd.in/eZyZTDF7   Happy Fourth of July!

A MARKETER CHALLENGE: What am I?   Hint: Estimated 20 billion sold each year. 150 million used one day in particular. Two-thirds of the American population use it. Can be customized.   Answer: https://lnkd.in/gJdKd_qa         #brands #loyalty #engagement #marketing #consumers #retail #roi

Is Real Patriotism Possible?   Because it’s a more challenging, tribal, partisan, and political landscape out there – for consumers and brands.   Here’s the answer: https://lnkd.in/eFtpjBDc         #brands #branding #marketing #consumers #patriotism #jeep #ford #levistrauss #coke #disney #politics #foxnews #msnbc #nfl #mba #nba #nike #automotive #cpg #technology #mcdonalds

JEEP NAMED #1 MOST PATRIOTIC BRAND 23 YEARS IN A ROW   We issued our 23rd annual Most Patriotic Brands list this week, and Jeep was #1 again. It’s been #1 since the survey was initiated in 2001.   The thing is people aren't surprised to hear that. Why?   Because history and heritage of a brand matter. Being there matters. Consumer engagement with “patriotism” is entirely emotional, a near-instantaneous reaction people have. They automatically connect all the dots and unconsciously recognize how much the brand stands for that single value. Like they do for Jeep.   We do the psychological and statistical analyses, which allows us to publicly acknowledge it. Which we do every year around this time.   The annual Brand Keys survey focuses on for-profit brands but assessments for the Air Force, Army, Coast Guard, Marines, and Navy are also included. Consumers also rated the armed services #1, as they have since the survey was first conducted. We recognize that and thank them for their service.   As consumer-to-brand outreach has become more automatic, more social and more instinctive and intuitive, it’s critical that brands that want to be felt to be patriotic need a real emotional underpinning to accomplish that. History matters. The past and the present. In real-time and as it relates to consumer experience.   Which seems especially timely given this is the 80th Anniversary of D-Day.   Jeep was there too.   If you’re interested in the brands that were ranked 2 through 50 by 7,460 consumers, you can find the list here: https://lnkd.in/egxkvp5f

PEOPLE LOVE LISTS!   Here’s why: https://lnkd.in/er4wTVZ8

HERE’S HOW TO PLAY   Here’s a question related to brands or marketing or brand-marketing. You decide if it what they did was matchless marketing or a brand blunder.     Here’s today’s question: https://lnkd.in/espsq3WY         #brand #marketing #loyalty #bluejeans #levis #lee #wrangler #retail #designers #luxury #jeans #denim #beyonce #consumers #roi #gucci #calvinklein

What Major League Loyalty Contributes To Major Leagues And Teams!   Stats appear here: https://lnkd.in/eFcgc_5g     #sports #sportsloyalty #loyalty #engagement #brand #fans #marketing #sportsmarketing #nfl #nba #mlb #mls #nhl #broadcasting #licensing #sales #retail #media #emotions #roi #cmo #cx #emotionalbonding #bonding #sportsleagues

From Agilitypr.com:   In the digital age, when we think of innovation, we tend to think of technology as this is the arena in which the most meaningful innovations seem to happen—and by that association, it seems logical to think of tech itself as the most innovative industry. But new research reveals that this is not so: https://lnkd.in/eTXMwZxE