Botify

“SearchGPT.” It’s a prototype today, but tomorrow, this will be where your consumers search. Are you ready to be found there? ✨ AI-generated answers have overtaken the search industry in the last year. The future of search is crystal clear: whether it’s AI Overviews, Bing’s AI redesign, Perplexity AI, the increasingly crowded answer engine space, or SearchGPT, the way consumers seek and receive answers requires a different way of looking at what we once called “SEO.” “Search engine optimization” is a small part of something much bigger. A new ecosystem of search, one that demands we shift our perspective beyond optimizing for Google alone. We have to focus on the answers consumers seek, and on every platform that supplies them. And that begins with your website’s indexability across both Google and Bing, whose massive indexes catalog the Internet and supply website data to the majority of search and answer engines and AI-powered chatbots. Today, tomorrow, and beyond, optimization looks like: ✅ Ensuring that all crawlers can crawl, render, index, and serve your website in answers wherever questions are asked ✅ Prioritizing Bing like never before — its API powers many genAI chatbots and answer interfaces, meaning that if you aren’t relevant on Bing, you won’t be relevant on any AI-powered technology that uses Bing results ✅ Pushing your content to those indexes for inclusion in AI-generated answers, rather than waiting to be crawled ✅ Making your website accessible to the site crawlers that train AI models on your content, which allows it to be found on new platforms ✅ Using log file analysis to study and learn from crawler behavior on your site ✅ Understanding and satisfying consumer intent via important, relevant site content As search transforms in real time, some things remain the same. Technical optimization — making your website easy to access and understand by robot crawlers — is the key to winning your human consumers. More than ever before, your technical site health is mission-critical to your brand and business metrics. Here at Botify, we’ve been waiting for this moment. Through our AI-powered platform and search expertise, we help brands be found wherever consumers search: Google, Bing, ChatGPT, Perplexity AI, and beyond. Our solution empowers brands to succeed on any answer platform. We know it can feel overwhelming, but that's why we're here, ready and excited to face change alongside you. Together, we’ve got this. Reach out if you have questions or want to learn more: https://bit.ly/3WDYl70 #searchgpt #organicsearch #genai #generativeai #generativesearch #answerengines #searchengines #seo #futureofseo #enterpriseseo #technicalseo #bing #chatgpt #perplexityai #mistral #befound

Behind the scenes we’ve been refining content, collaborating with brilliant leaders & experts, and having in-depth discussions about AI-powered search, barbecue, and croissants. Why? Botify Connect 2024, of course! 🎉 This year, we’re hosting our premier conference for top brands and industry leaders in both Austin, Texas and Paris, France. Aside from the live music, awe-inspiring sights, and fantastic eats, we’re going all-in on what the future of search means for brands. You’ll leave with a full understanding of the impact of generative AI, plus actionable strategies for being found anywhere your consumers search. We’ll deep-dive into topics like: ➡️ How your brand can compete using technical site optimization in a world beyond Google ➡️ Why Bing is your best friend in the AI-powered future of search — and how to take advantage ➡️ How to build a resilient team to lead your brand through the search revolution Join us October 8 in Paris and October 21–23 in Austin for strategy, inspiration, networking, and unique local experiences at Botify Connect 2024: https://bit.ly/3y4M1Di

As one of the world's largest online B2B trading platforms, Alibaba.com provides the technology infrastructure and marketing reach to help merchants, brands, retailers and other businesses, expand their business and revenue opportunities. Alibaba.com needed a large-scale enterprise solution to help them ensure that millions of products are found online as they continue to expand their marketplace.  We are absolutely delighted to be partnering with Alibaba.com to help them achieve this, and to maximise their organic revenue.  Botify has been helping brands like Alibaba.com to place organic search at the core of their digital strategy, and unlock more value and growth from their most profitable customer acquisition channel since 2012. #Botify #Alibaba.com #Innovation #OrganicSearch #searchengineoptimization #media #news #onlineretailer

Consumers no longer search, they get answers. Keyword-based search is giving way to more natural conversations. Consumers spend less time clicking through links and more time conversing to refine the answers they get. Search is facing a [r]evolution that’s creating new opportunities for brands to be found. To leverage these opportunities, marketing, product, and e-commerce leaders need to adapt. The good news? They can rely on their technical SEO team to lead in this time of change. This October, we’ll be holding our Botify Connect event in both Austin and Paris to cover everything brands need to know about leading in the search revolution: ➡ What will search look like in the future, and how can teams prepare — while still optimizing for today? ➡ How does organic search give brands an edge in an AI-first world, and how can they support it? ➡ How does that affect key metrics like revenue and visibility, and what can brands do about it? We can’t wait to share these insights with you. Learn more about Botify Connect here: https://bit.ly/3y4M1Di

❓ How can you maximize paid and organic efforts to benefit both? ❓ What’s the situation with AI-generated content and ranking? ❓ Where should you start when you’re a small team responsible for SEO? ❓ How do you prioritize your search work with so much on your plate? We’re answering the top-voted questions from the audience at SEO Square 2024, where we joined experts Craig Harkins of CoStar Group and Matthew O'Such of Find.co to cover an all-important topic: getting stakeholder buy-in for your search strategies. Find the answers in our blog post here: https://bit.ly/3Sa6FIY ✨BONUS:✨ The top thing you should do before accepting your next SEO role — this one can make all the difference! #searchengineoptimization #organicsearch #seo #paidsearch #ppc #genai #aicontent #seoprioritization #seosquare #technicalseo #seosquare2024

Botify’s VP of Revenue - APAC, Matthieu Jacomin will be sharing the Tech Talk stage with Aidan Beanland, Associate Director SEO & Content Strategy, Optus, on Thursday 25th July, at the Online Retailer Conference & Expo, ICC Sydney. Make sure you don’t miss their Tech Talk session How Organic Visibility Is Transforming Ecommerce (& How You Can Catch Up), which starts at 9.45am on Thursday 25th July. Register here 👇 https://lnkd.in/gQ6sXNr3 #OnlineRetailer #ecommerce #organicsearch #befound #seo #searchengineoptimization #searchenginemarketing #seoautomation #onlineretail #retailaustralia #ecommercesolutions

Canva, one of Australia’s fastest-growing start-ups, has been revolutionising Graphic Design since 2013, with a visual communications platform that delivers user-friendly tools for everyday graphic design. With more than 135 million monthly users around the world, and 200 designs created every second, Canva has democratized access to design and visual communication, empowering businesses, customers, teachers and students, to unlock their creativity. Botify is delighted to continue partnering/working with Canva, providing them with the help they need to ensure their platform, tools and solutions are found online, as they continue to expand and grow. Botify has been helping brands like Canva to place organic search at the core of their digital strategy, and unlock more value and growth from their most profitable customer acquisition channel since 2012. Todd Guzman An Nguyen #canva #Botify #Innovation #OrganicSearch #SEO #searchengineoptimization #OnlineRetailer

𝗚𝗔𝗠𝗘 𝗦𝗲𝗲𝘀 𝟭𝟰𝟲% 𝗬𝗼𝗬 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗨𝘀𝗶𝗻𝗴 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗦𝗲𝗮𝗿𝗰𝗵 𝗮𝘀 𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 Facing technical debt, limited resources, and a Black Friday season on the horizon, UK video game retailer GAME Digital needed an answer. Optimizations were taking too long to make, impacting high-converting product pages. What’s more, the supply chain issues that had made top consoles hard to get were finally resolved. 2023 marked the first holiday season where consumers could easily order a Playstation 5 or Xbox Series X. GAME’s idea to leverage organic search as a strategic advantage paid off — literally: 📈 146% revenue growth YoY from organic traffic 📈 82% more pages crawled by Google 📈 7.27% increase YoY in product page clicks 📈 23% increase in impressions Wondering how they got there? The answer is GAME’s outside-the-box creative thinking, team collaboration, and 𝗕𝗼𝘁𝗶𝗳𝘆 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻’𝘀 𝗣𝗮𝗴𝗲𝗪𝗼𝗿𝗸𝗲𝗿𝘀 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻. Read GAME’s full success story here: https://bit.ly/4cK4eos Many thanks to Jerry Hughes at GAME for his vision, storytelling, and partnership, and to ▫Guy Swanborough▫ and Alfred G. for their tireless work on our customers’ behalf! 🎉 #organicsearch #searchengineoptimization #ecommerce #enterpriseseo #seo #customerstory #blackfriday #befound

Our APAC team is counting down the days to the Online Retailer Conference & Expo at the ICC, Sydney on 24 & 25 July 2024. The Botify team is looking forward to meeting Australian eCommerce leaders. So, come by our booth ⭐B106⭐ to say hi, and discover the secret to the world's most visible brands! 📈 For a guaranteed 15 minute meeting to discuss your online visibility challenges, and to learn how your organic revenue can be boosted with Botify’s AI-powered SEO automation platform, pre-book with us here👇  https://lnkd.in/gVB9mx69 #ecommerce #organicsearch #befound #seo #searchengineoptimization #searchenginemarketing #seoautomation #onlineretail #retailaustralia #ecommercesolutions

For over 50 years, Amart Furniture has been helping Australians transform their houses into homes by creating beautiful living spaces that are stylish, functional, affordable and comfortable. They believe style should be enjoyed every day, not tiptoed around. With over 2,000 high quality products to choose from online and in-store,  Amart was seeking a solution provider to help maximize organic revenue and visibility online of their products.  Botify is delighted to announce its partnership with Amart Furniture, and is looking forward to helping the brand optimize its website, product pages and amazing deals for greater visibility.  Botify has been helping brands to place organic search at the core of their digital strategy, and unlock greater value and growth from their most profitable customer acquisition channel since 2012. #Botify #ecommerce #Innovation #OrganicSearch #austrlianretail #searchengineoptimization #media #news #onlineretailer