Bombora

Bombora

Software Development

New York, New York 11,294 followers

The B2B market leader in Intent data

About us

Bombora is the leading provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations. The source of this data is the first co-operative of 5,000 premium B2B media companies. Members contribute content consumption and behavioral data about their audiences that are aggregated into over 10,000 Intent topics. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.

Website
http://bombora.com
Industry
Software Development
Company size
201-500 employees
Headquarters
New York, New York
Type
Privately Held
Founded
2014
Specialties
B2B, Programmatic, Data Solutions, Big Data, Intent data, Sales, and Marketing

Products

Locations

Employees at Bombora

Updates

  • View organization page for Bombora, graphic

    11,294 followers

    Get more out of your programmatic campaign budgets by leveraging intent-powered B2B audience data. With access to hundreds of pre-built, ready-to-activate audiences through our extensive network of DSP and DMP partners, you can quickly launch campaigns that reach influential audiences at scale. ✔️ Target with precision ✔️ Reduce brand risk ✔️ Drive higher ROI Find out how you can get more bang for your buck using B2B audience data in our blog: https://lnkd.in/e-w8Vcxg #Intentdata #Programmatic #DigitalMarketing #B2Bmarketing

  • View organization page for Bombora, graphic

    11,294 followers

    Bombora's Intent data is sourced from our growing Co-op —comprised of more than 5000 of the most influential and highly trafficked B2B content destinations. We 🧡 hearing stories of how our exclusive data is helping to close high-intent sales prospects. Thanks for the shout out Hum, and cheers to a wave of more successes for all your customers and CyberRisk Alliance! #b2bintentdata

    View organization page for Hum, graphic

    1,239 followers

    Smart data integration can unlock serious marketing magic! 🪄✨ CyberRisk Alliance harnessed the combined power of Hum's first-party data intelligence and Bombora's third-party intent data to supercharge their prospect marketing. With access to powerful third-party intent data directly in Hum, CRA is able to pinpoint, understand, and engage high-intent users with precision, and deliver more targeted and effective marketing campaigns to top prospects. 🚀 Read the full case study to see how they did it: https://lnkd.in/eBjcZFUc

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  • View organization page for Bombora, graphic

    11,294 followers

    From intent to opportunity: Trustwave's proven seven-step process begins with Company Surge®! The mostly automated workflow integrates with the Terminus ABM platform, Trustwave, HubSpot, and Salesforce, all before BDRs take the baton, so they make contact at the right time, with the right message, before their competitors. The result? Best process is applied to sales...every time! Check out the full seven-step process here: https://hubs.ly/Q02KPYzw0 #Intentdata #ABM #B2Bsales #GTMstrategy

    Cybersecurity Marketing Strategies Accelerated With Intent Data

    Cybersecurity Marketing Strategies Accelerated With Intent Data

    https://bombora.com

  • View organization page for Bombora, graphic

    11,294 followers

    When it comes to programmatic lead generation for B2B brands and their agencies, it doesn't get much better than combining the power of Audyence Bombora! As a Bombora-Powered Partner, customers who utilize this integration will benefit from: 🟠 Transparency - know which suppliers are generating their leads, and the performance metrics 🟠 Cost Savings - expect an overall CPL reduction of up to 50% while also reducing labor and process hours  🟠 Efficiency - time to market is reduced from an average 44 days to a mere 24 hours When you combine the likes of real-time optimizations, competitive bidding, and automation tools with the powerful insights of Company Surge®️ Intent data, the opportunities to deliver greater value at scale are endless! Discover what Audyence can do for you: https://www.audyence.com/ and dive into the details of our partnership and integration by clicking the link in the comments. #Intentdata #B2B #B2Badvertising #B2Bagencies

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  • View organization page for Bombora, graphic

    11,294 followers

    Get the scoop 🍨 on how Snowflake are keeping their ABM plays hot this Summer, using Company Surge® Intent data! Following the massive success of their One-Team GTM motion, Snowflake are scaling their strategy to include more automation and using ABM Intent data to prioritize their partner selection and relationship investment. If you're looking to start/scale your ABM strategy this quarter, a good starting point is Snowflake’s basic five-step play, in which SDRs start their outbound motion within two weeks of campaign activation. Get the play run down here: https://lnkd.in/epzagjud #Intentdata #ABM #B2Bmarketing #B2BSales #GTMstrategy 

  • View organization page for Bombora, graphic

    11,294 followers

    Staying ahead of your competitors requires leveraging cutting edge tools that drive real results. That's why Company Surge®️ Intent data is a must-have for B2B sales teams looking to accelerate revenue growth! Salespeople use Company Surge® Intent data for: 🔸 Prioritization - Knowing which accounts should get the most attention. 🔸 Messaging - Understanding which topics are top of mind, to get their foot in the door and for more effective conversations. 🔸 Competitive Conquesting - Seeing which target accounts are checking out your competitors, so you can win them over. After rolling out Company Surge®️, Kazoo saw a 2-3x increase in reply rate, OneLogin saw a 60% improvement in email open rates, and Triblio saw 2x more leads per account. Find out more about how Bombora could be your sales intelligence and revenue acceleration solution: https://hubs.ly/Q02JT_jn0 #B2Bsales #Intentdata SalesIntelligence

    Sales Intelligence and Revenue Acceleration

    Sales Intelligence and Revenue Acceleration

    https://bombora.com

  • View organization page for Bombora, graphic

    11,294 followers

    We're honored our Co-founder & EVP Strategic Partnerships, Michael Burton, was recently featured on an episode of the Demand Innovation Series by our partner, Audyence. In the series, Roland Deal, Co-founder & President of Audyence, connects with experts, innovators, and thought leaders in modern B2B marketing and media to discuss topics top of mind! We're grateful for the opportunity to collaborate with Audyence and share our insights to help the community measure and maximize their digital marketing efforts.💡 Tune into this episode to learn 🔸 how to extract the most value from buyers' research 🔸 best practices for using Intent data to enhance performance media strategies 🔸 why we're a trusted source of Intent data Check it out here: https://hubs.ly/Q02Jx7Tf0 #B2Bmarketing #Intentdata

  • View organization page for Bombora, graphic

    11,294 followers

    Do you use Qualified with Salesforce to identify new accounts and start sales conversations? Combine this mighty duo with Company Surge®️ Intent data to increase your pipeline generation! Using Bombora and Qualified you can: 🟠 Target sales-ready accounts and nurture those in research mode 🟠 Prospect smarter to maximize efficiency and conversions 🟠 Engage prospects earlier in the buyer journey 🟠 Create opportunities to cross-sell, upsell, and reduce churn Ready to start using this partnership to its full potential? Find out more here: https://hubs.ly/Q02JmFdd0 #Intentdata #B2Bmarketing #B2Bsales #ABM

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  • View organization page for Bombora, graphic

    11,294 followers

    Our customers don't just get access to high quality data, they get support from an expert team dedicated to their success! We partner with our customers to ingest their data quickly and accurately, and put it to work in areas of opportunity across their go to market strategy. Congratulations to Nina Interlandi Bell, Grace Martin, and Sherry Clark on your promotions! Bombora's customers are in the best hands possible, poised for growth and success. #Intentdata #B2B #GTMstrategy #ABM

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Funding

Bombora 2 total rounds

Last Round

Debt financing

US$ 20.0M

See more info on crunchbase