Bold Metrics Inc.

🚨Exciting Opportunity to join Bold Metrics! We're hiring an Account Executive to help scale our AI-powered Body Data Platform. Join us in shaping the future of apparel with the world’s most innovative brands, leveraging body data to drive sustainable change, enhance design, and reduce returns. 🗣️This role is all about building impactful relationships, connecting with top apparel brands, and maximizing the value of Bold Metrics’ solutions. If you're ready to own the sales cycle, work remotely, and thrive in a collaborative team full of awesome people—let’s talk! 👋 Know someone who is passionate about the apparel industry, loves problem solving and isn’t afraid to shake up the game? Reach out!👇 https://lnkd.in/e4tFcxaA

How AI-Powered Body Data is Changing the Game for Athleisure Brands 🚀📏 Athleisure is expected to grow to a nearly $800 billion market by 2028 according to Business Wire. But inaccurate sizing often leads to cart abandonment and high returns in the category. Sizing in athleisure is challenging due to the diversity in body shapes, variability in fabrics, activity types, and a lack of standardization across brands.     At Bold Metrics we’re using our body data solutions to solve the sizing problem, helping brands like Girlfriend Collective, Pact, and more drive conversion and reduce returns by providing accurate sizing recommendations fit for every activewear shopper.  Here is what brands have experienced after working with Bold Metrics: 💡 Lower return rates due consistent sizing  📈 A increase in average order value  ♻️ Sustainability benefits through reduced returns Read more and unlock the specific metrics of how Bold Metrics is changing Athleisure apparel brands via the link in the comments 👇. #Athleisure #BodyData #Sustainability #CustomerExperience #BoldMetrics

🌍 Building a Sustainable Apparel eCommerce Tech Stack from Pre-Sale to Logistics.   In today’s apparel landscape, sustainability is not just a trend—it's a responsibility. A sustainable tech stack in the apparel industry helps reduce waste, improve efficiency, and align with eco-conscious values that resonate with today’s consumers. I want to highlight some of my favorite technology and logistics companies that are helping apparel brands drive sustainable change across the eCommerce spectrum. 1️⃣ Pre-Sale: Building the Foundation for Sustainability Bold Metrics Inc.: We use shopper body data to reduce fit-related returns and inform better design as a straightforward way to combat carbon emissions, landfill waste, and material consumption. Trove, Archive, & Treet: Enabling brands to extend the life of apparel through resale options, supporting a circular fashion model that minimizes new production needs. Particl: Provides data-driven insights into consumer demand, helping brands match inventory with real demand. This reduces overproduction, minimizes waste, and supports sustainable inventory management aligned with true market needs. autone: Analyzes and predicts inventory needs by monitoring market trends, seasonal shifts, and buyer behavior. Brands can optimize stock levels, prevent stockouts, and boost sales—all with precision and ease, reducing waste and overproduction. 2️⃣ Post-Sale: Sustainable Returns Management parcelLab, Loop, Swap, Redo: Helping brands streamline the post-purchase experience by focusing on exchanges over refunds, keeping products in circulation longer to minimize waste and reduce environmental impact. 3️⃣ Logistics: Eco-Friendly Delivery Solutions Ryder System, Inc.: Offering green warehousing and eco-conscious fulfillment, Ryder optimizes supply chains to support sustainable practices at scale. GoBolt: Pioneering zero-emission delivery through electric vehicles and carbon-neutral logistics, making last-mile delivery truly green. Two Boxes: Providing return processing software that empowers 3PLs and brands to intelligently inspect and disposition returns- greatly improving returned inventory management and overall sustainability. By integrating a thoughtful, sustainable tech stack, apparel brands can respond to customer demands for sustainability without sacrificing growth. Together with our network of partners, we’re helping brands lead the way to a more responsible, future-focused industry. Are you ready to take the next step toward sustainable apparel? Are you a partner that can add to this eco tech-stack? Let’s start the conversation!

“You have to be really careful to fall on the right side of the line between concierge and creepy” - Brian Baskin     🎯 In a recent The Business of Fashion podcast, the conversation highlights the critical balance needed in online shopping experiences powered by AI. Key insights include the necessity for personalized engagement that feels supportive, intuitive, and not creepy.    AI is already transforming e-commerce, from fit and sizing to product recommendations and understanding shopper intent, creating new opportunities and challenges for brands and consumers.    At Bold Metrics, we utilize generative AI to determine 50 body measurements from just 4-6 simple survey inputs. This creates a unique digital twin for each shopper and recommends their best size on a style-by-style basis.    Through this process, we've prioritized data privacy and security as we deploy AI to collect and analyze increasingly granular data about consumer preferences and behavior. There’s no registration, no storage of sensitive information — no personally identifiable information (PII) data is required by our technology.    This allows our clients to serve as trusted online sales associates, delivering precise sizing recommendations and personalized insights that enhance the shopping journey without privacy or data concerns. By prioritizing thoughtful interactions, we help brands create a seamless experience that resonates with shoppers and drives satisfaction. 🔗 For a deeper understanding of how we can make shopping more enjoyable, check out our capabilities below 👇

🎃 Happy Halloween from the Bold Metrics team! 🎉 We’re getting into the spooky spirit at our Halloween party! As we enjoy the treats (and maybe a few tricks), let’s remember: the only thing scarier than ghosts is buying the wrong size! 👻 Let’s keep the fitting frights away this Halloween! Wishing everyone a spook-tacular night filled with fun and laughter! 🍬✨ #HappyHalloween 

Back in 2015, ŌURA introduced its first ring - a relatively clunky (sorry not sorry) wellness ring and app designed to improve sleep and everyday performance… Oura was started by three friends who were frustrated with the accuracy, style, and durability of existing wearable health trackers. They chose a ring due to the unintrusive positioning, and ability to collect biometric data easily from the finger. In 2020, I purchased my first Oura Ring, the second generation, as I began to focus more on my health during the pandemic. Four years later, I couldn’t be more excited to receive the fourth generation. Since my journey with Oura began, I’ve drastically improved areas of my health, I stopped drinking, ran my first marathon, and actively prioritized my sleep. Oura played a key part in helping me measure the impacts of my actions. With their latest release, Oura just raised the standard for wearable tech. Using another wearable will feel like switching from an iPod to a Walkman… and they’re just getting started. After acquiring Veri - this fall Oura will be launching Meals, a new feature that will allow members to track the timing of their meals to understand how their sleep, stress, and recovery are impacted by when they eat. As a lover of late-night sweets, maybe I’ll be convinced to leave the cookies behind… I did my capstone project on body data technology when I was at UO Sports Product Management Master’s Program - and I haven't been this excited about wearable tech ever. This is an absolute game-changer. I love that the impact of body data is becoming increasingly mainstream, and I'm excited by the work Oura and (shameless plug incoming) Bold Metrics Inc. are doing in the space. Here’s to democratizing data and making better decisions because of it. As Gollumn once said... "my precious" 💍

🎉 The holiday shopping rush is just around the corner, and apparel brands face a pivotal moment to capture customer loyalty amid shifting retail dynamics.     💵 The role of online experiences is paramount to brand success this season, as shoppers become increasingly selective with their spending. Winning their loyalty means going beyond discounts, enhancing every touchpoint in the shopping experience. 📏 At Bold Metrics, we know that a standout digital experience hinges on solving the fit challenge—a factor that’s central to customer satisfaction but often left out of personalization strategies. Poor fit can lead to high return rates and impact long-term loyalty. That’s why we created our Fit & Sizing Technology Buyer's Guide, which lays out the solutions available to tackle the fit challenge and evaluates the options step by step. 👕 By addressing fit friction, brands can boost conversions, cut down on returns, and create a more seamless shopping journey.    Interested in creating a customer experience that truly stands out? Check out our five key steps for smarter sizing, and download the Buyer’s Guide now to get started! 🔗 Link in the comments! #BoldMetrics #BuyersGuide #ConversionBoost

🎉 We are excited to welcome Tiago Andrade to the Bold Metrics Inc. team as our newest Python Engineer! Tiago brings a strong background in front and back-end engineering and relational database maintenance. Tiago is excited to apply his skills across Bold Metrics’ platform of solutions. As a Python Engineer, Tiago plays a pivotal role in building, maintaining, and developing pipelines to benefit our clients. Please join us in giving Tiago a warm welcome to the team!👏

Why Body Data Accuracy is Crucial for Apparel Retailers: Ensuring the Best Fit for Shoppers 👗📏 Discover why accurate body data is the key to solving one of the apparel industry's biggest challenges—sizing and fit: 💡 How bad data drives up returns and damages customer loyalty  📉 The cost of inaccurate sizing solutions on conversions and CLV  📏 The role of AI-powered body measurements in delivering best-fit recommendations  ♻️ How retailers can reduce bracketing and improve sustainability Is your brand ready to harness the power of accurate body data? Read the full blog—link in comments. 👇 #ApparelTech #BodyData #CustomerExperience #RetailInnovation #FitTechnology 

The Rise of Sustainable Shopping During Q4: A New Era for Conscious Consumers ♻️🎁 Explore the key trends driving the shift towards sustainability this holiday season: 💡 Increased eco-consciousness among shoppers  🌱 Brands prioritizing sustainable practices  🌍 Circular economy solutions gaining momentum  📦 Impact of ethical packaging and production Is your brand ready to lead the charge? Discover how you can make a lasting impact this Q4. Read the full blog—link in comments. 👇 #SustainableShopping #Q4Trends #EcoFriendlyBrands #Holiday2024 #ConsciousConsumer