The news is out! We are thrilled to announce that BODEN has been selected as L’ATTITUDE’s PR Agency of Record. L'ATTITUDE is the nation’s premier business event focused on the power of the U.S. Latino cohort in Forging the Future of the New Mainstream Economy. This partnership marks a significant milestone for both our organizations as we join forces to amplify the contributions and influence of U.S. Latinos who drive economic growth and innovation across all segments of the economy. #BODEN will support L’ATTITUDE in continuing to draw attention to the economic power of The New Mainstream Economy and drive business engagement and investment in the cohort through public relations efforts leading up to, during, and after L’ATTITUDE. This year, the conference will take place September 12-15, 2024, in San Diego, CA. Witness the power of the Latino cohort first-hand; this is an event you don’t want to miss. Register here: https://lnkd.in/gzEUnBWV. Read more about our partnership here: https://lnkd.in/e2ckJZZQ. #WeAreBODEN #Hispanic #MinorityOwned #Independent #LATTITUDE2024 #LATTITUDEISEVERYTHING #TheNewMainstreamEconomy
BODEN Agency
Public Relations and Communications Services
Miami, FL 8,690 followers
Turning Culture Into Impact | 5x Agency of the Year
About us
BODEN is an award-winning communications powerhouse rooted in Hispanic culture, making an impact for brands embracing the changing face of culture. With a team of culture-fluid trailblazers, BODEN turns culture into impact to future-proof brands. Recently named a three-time 2023 “Agency of the Year'' by AdAge, the Hispanic Public Relations Association and PRNews and one of PRWeek’s “Top Places to Work”, BODEN is proudly independent, minority- and female-owned.
- Website
-
https://www.bodenagency.com/news/boden-agency-celebrates-15-years-of-impact/
External link for BODEN Agency
- Industry
- Public Relations and Communications Services
- Company size
- 11-50 employees
- Headquarters
- Miami, FL
- Type
- Privately Held
- Founded
- 2005
- Specialties
- Public Relations, Social Media, Influencer Marketing, Social Listening with Escucha®, Events, Media Training, Cultural Immersions, Creative Strategy, and Strategic Planning
Locations
-
Primary
7791 NW 46th Street
Ste. 304
Miami, FL 33166, US
Employees at BODEN Agency
Updates
-
We’re back with more Trendspotting, powered by Escucha®. This segment covers the latest and greatest on TikTok and Instagram, and new #Hispanic Gen Z words circulating social media. ✨ #WeAreBODEN #MinorityOwned #Independent #SocialUpdates
-
-
Our #BODEN President Sara Garibaldi (Romero) joined Luz Corona, MPS and Rebecca Stewart from ADWEEK, and Lee Maicon from the community, on today’s episode of AdWeek's “Yeah, That's Probably an Ad” to discuss why marketers should pay attention to the burgeoning soccer culture in the U.S. being driven by the fandom of Hispanic fútbol fans. With soccer’s evolution into fútbol right here in our backyards, and many more major tournaments coming our way, now is the time for brands to lead with Hispanic culture to captivate the growing fanbase all across the U.S. Tune in for takeaways for brands, on the heels of Copa América, and as fútbol passion across the U.S. shows no signs of slowing down: https://lnkd.in/eHwZKCwN #WeAreBODEN #Hispanic #MinorityOwned #Independent #AdWeek #FutbolInsights #CopaAmerica #LeaguesCup #WorldCup
-
-
While Copa América came to an exciting close last night, fútbol fever across the U.S. shows no signs of slowing down. With the U.S. becoming the international hub of fútbol, and Gen Z Hispanics driving this fandom forward, soccer is transforming into fútbol and transcending into mainstream culture right before our eyes. BODEN's Gen Z soccer enthusiast, Daniela Silva, shares her insights on ADWEEK Voice about how brands can engage this dynamic and influential fanbase. Check out the full piece and reach out to us to discuss ways your brand can break through across soccer’s upcoming big moments in the U.S.: https://lnkd.in/eiTcMjNV #WeAreBODEN #Hispanic #MinorityOwned #Independent #AdWeek #FutbolInsights #CopaAmerica #LeaguesCup #WorldCup
-
PepsiCo’s commitment to entrepreneurship and innovation is unwavering! This week, our client announced the finalists for this year’s PepsiCo Greenhouse Accelerator Program: Juntos Crecemos Edition, which provides high-potential startups with funding and access to industry experts to help them grow and scale their businesses. Each business will receive a $20,000 grant and participate in a five-month program, receiving personalized mentorship from a team of PepsiCo experts. At the end of the journey, one business will be awarded an additional $100,000 to continue its growth. This year’s cohort represents the best of the best across the food and beverage industry, including products like nopales-based snacks, alcohol-free cocktails with adaptogens and botanicals, and gluten-free arepas. Congratulations to PepsiCo for continuing to support emerging businesses and entrepreneurs. Learn more about the Class of 2024 below and stay tuned for their progress over the next few months. JAS Drinks: Alcohol-free cocktails infused with adaptogens and botanicals. JaziLupini: Plant-based, gluten-free, low-carb pasta inspired by rich culinary traditions. Mayawell: Prebiotic sodas sweetened with organic agave and inulin, offering unique refreshments. Nemi Snacks: Crunchy snacks made with nopales, seeds, and mercado-fresh spices, providing a savory taste of Mexican cuisine. Paktli Foods: Organic puffed grains, fruits, and chocolates, blending ancient recipes with modern flavors. Pricklee: Natural hydration drinks, sustainably sourced from prickly pear cactus. TOAST-IT : Gluten-free, ready-to-toast Latin American staples. ¡Ya Oaxaca!: Artisanal mole sauces, adobos, and salsas made with high-quality natural ingredients. #ClientWork #WeAreBODEN #Hispanic #MinorityOwned #Independent
-
-
We are proud to announce the promotion of these stars. 🌟 These BODEN Champions have made a lasting impact on our team and clients through their hard work, cultural insights, and executional excellence. Congratulations, Ashley Mora, Ashley Bohorquez, Clarissa Bullos, Juanita Guzman, and Daniela Silva, on your well-deserved promotions. ❤️🩵💛 #WeAreBODEN #Hispanic #MinorityOwned #Independent #Promotions
-
-
🎙️ New episode alert! For Bianca Betancourt, diversity isn't just a buzzword, it's a superpower. ✨ In the latest #Atrévete segment, Harper's Bazaar's Culture Editor, Bianca Betancourt, talks about her journey as an Afro-Latina and her dedication to reshaping media narratives including interviewing Bad Bunny and Cardi B for features (and the September cover story!) in Harper's Bazaar. Her conversation with Natalie Boden is not only inspiring but also empowering. Don't miss out — check out the full feature here: https://lnkd.in/e6mA_vsx #WeAreBODEN #Hispanic #MinorityOwned #Independent
-
We’re proud to announce our partnership with the NAHJ (National Association of Hispanic Journalists) as a sponsor of the #NAHJ 40th Anniversary Conference taking place in Hollywood, CA this week. Our partnership is providing eight deserving journalists the opportunity to attend the conference to continue furthering their careers. As part of our Hispanic ™ offering, we help brands tap into the power of Hispanic culture to transcend mainstream audiences. Hispanic stories are American stories, and increasing Hispanic representation in journalism, to reach parity in newsrooms, and ensure newsrooms reflect the diversity of our communities, is more critical than ever. While Latinos have made great strides, they remain underrepresented in newsrooms. Through this partnership, we’re helping drive forward NAHJ’s commitment to fostering inclusion in journalism and supporting their recently launched #MoreLatinosInNews campaign. BODEN is excited to be on the ground in Hollywood this week, so be on the lookout for additional updates! #WeAreBODEN #Hispanic #Independent #MinorityOwned #NAHJ2024 #MoreLatinosInNews
-
-
The news is out! We are thrilled to have SVP Andrea Betts D'Alessio and VP Amanda Gadaleta Alonso as part of our growing BODEN familia. Their decades of global agency experience has already begun to strengthen our #Hispanic offering. Bienvenidas! ❤️🩵💛 #WeAreBODEN #MinorityOwned #Independent #PRMoves
-
-
In this week’s Trendspotting, powered by Escucha®, #BODEN brings you the latest Meta and YouTube updates, along with three new #Hispanic Gen Z terms to expand your social media vocab. Check it out. #WeAreBODEN #MinorityOwned #Independent #SocialUpdates