Blue Seedling

If your SDR outreach is failing, you're not alone. 😓 The explosion of GenAI tools for creating cold email content and new Google email limitations have turned the inbox into a battleground. But here’s the thing…for a small minority of companies, cold outreach is working. And they’re doubling down on it in 2024. In our recent blog, Netta Kivilis reveals the two key factors that predict your cold outreach success: - Targeting an ICP not overwhelmed by outreach - Producing high-quality targeted content that’s crafted by your marketing team Figure out if your SDR efforts will succeed  and learn how to win with cold outreach here 📈: https://lnkd.in/dMXsWGwW #B2BMarketing #SDR #ColdOutreach #ContentMarketing

Five lessons from our 🔥 webinar last week to level up your AI positioning game: 1. Don’t give prospects your investor message: Buyers don’t want to “transform” or “reinvent” – they want practical solutions to existing problems. 2. Your real competitors aren't who you think: You're not battling other AI startups, but status quo and incumbent giants your clients are already using. 3. AI-wash – but do it right: Go beyond "AI-driven" labels. Connect AI capabilities to outcomes that matter to your buyers. 4. Keep your eyes on the prize: Unless your buyer is technical, keep your primary pitch focused on business users and their urgent priorities. 5. No one believes you: Logos and testimonials are a dime a dozen. Leverage industry thought leaders and employee-generated content to build credibility and trust. Dive into the full recording and check out all the juicy takeaways here: https://lnkd.in/dbiaW2sx #AIWebinar #B2BMarketing #BrandPositioning #AIPitching

"I don't see us hiring in-house marketers anytime soon." 😮 Of course, we're bullish about the benefits of going the agency route, but when the CEO of a B2B scaleup shared this view ☝️, we had to know more. Here's why he’s all-in on agencies: - Flexibility: Pivot your strategy on a dime without restricting your internal team. - Location: Targeting US enterprises from Israel? An agency bridges the gap. - Drama-free partnerships: Clear expectations, no office politics. "Rent the castle": Access top-tier talent that might not join full-time (yet). For more on when to go agency vs. in-house, check out the links in our comments 👇 #B2BMarketing #ScaleupStrategy #MarketingAgency #StartupGrowth

Tomorrow at 1 PM EST, Blue Seedling's Jordan Elkind and Nuuly's Kim Gallagher are pulling back the curtain on how to win enterprise deals with your AI positioning. Because in 2024, everyone's an "AI company" - and the stakes couldn’t be higher for companies trying to stand out in a noisy landscape. We'll be covering: 🎯 What market leadership looks like when buyers aren't sure what they want 🧠 The most common AI pitching mistakes and how to avoid them  🔄 Why the rules of positioning have (kind of) changed 🤝 How to relieve the tension between your product and marketing teams  🌟 AI-washing: what it is and how to do it right Register here: https://lnkd.in/e6_pDUNu #AIWebinar #B2BMarketing #BrandPositioning #AIPitching

When a unicorn needs a positioning and messaging refresh, they call Blue Seedling 🦄📞 We’ve been thrilled to partner with Cloudinary, the AI-powered image and video platform trusted by 2M developers worldwide. Our mission: revamp their positioning and messaging to fuel the next stage of growth. The result? Bold, distinctive new positioning and a 50% increase in Cloudinary’s homepage conversion rate from the new messaging. Now, that's what we call picture-perfect results. 📈 For a closer look at how we did it, check out the full case study here: https://lnkd.in/dw5sbYvV #Cloudinary #B2BMarketing #BrandPositioning

AI pitches are a dime a dozen these days. If you’re ready to pull away from the pack, our webinar next week is your ticket to decoding AI positioning success in 2024. Join Blue Seedling's positioning lead Jordan Elkind and Kim Gallagher the marketing mind behind URBN's Nuuly rental business, for a spicy 🌶️ deep dive into what actually works. On the menu: ➡️ Market leadership when buyers don't know what they want ➡️ Common AI pitching mistakes ➡️ Why the rules of positioning have changed (sort of) ➡️ The marketing-product team tension – and how to fix it ➡️ AI-washing: what it is and how to do it right July 17, 1 PM EST. Register: https://lnkd.in/e6_pDUNu #AIWebinar #B2BMarketing #BrandPositioning #AIPitching

The Blue Seedling team is growing again! We recently welcomed Emily Eaton on board and she’s already hit the ground running. Emily joins our team with a background in campaign management, content marketing, and project management from the fin-tech, telecommunications, and sporting goods industries. After hours, you might find Emily on a jog, baking, or hosting get-togethers at her home in Carmel, Indiana. 🏃♀️🧁🏡 Welcome to the team, Emily!

The third edition of our Enterprise GenAI Digest is here! If you haven't had a chance to check it out, here's a sneak peek of what's inside: 💡Real-world GenAI implementation stories from BT Group, Lufthansa, Toyota Motor Corporation, McKinsey & Company, and more. 🎙️A special invite to our upcoming webinar on how to pitch your AI startup to cut through the noise and win your category. Read the third edition and register for the webinar here: https://lnkd.in/eSFKUEmQ

We're thrilled to welcome Mitchell Roberts to the Blue Seedling crew as our new Senior Product Marketing Manager! Mitchell joins our team with a background in product and go-to-market strategy from the cybersecurity, AI, and data privacy fields. When he’s not working, you might find Mitchell on the soccer field, catching a flight, or in the front row at a concert. ⚽✈️🎶 Welcome, Mitchell! We're excited to have you on the team.

In a world where every company is shouting about its AI capabilities 📣, how do you stand out from the crowd and actually get buyers to notice—and trust—your pitch? Join us on July 17, 2024, at 1:00 PM EST for a webinar featuring Blue Seedling's brand positioning expert Jordan Elkind and Nuuly's Kim Gallagher. We'll dive into: ➡️ What market leadership looks like in a world where buyers don't know what they want or need ➡️ The most common mistakes vendors make in pitching AI products ➡️ Why everything you think you know about positioning is wrong…sort of :) ➡️ Why your product team hates your marketing team right now – and what to do about it ➡️ AI-washing: what it is, and how to do it right Learn how real marketers are packaging and promoting AI to stand out in a noisy landscape – and win their categories. 📈 Register here: https://lnkd.in/e6_pDUNu #AIWebinar #B2BMarketing #BrandPositioning #AIPitching