bluedog

It's that time of year! Mariah Carey is on your radio and Elf is on your streaming services. Many of our clients are thinking a little harder about their seasonal strategies this year. It's exciting stuff that allows brands to stretch in fun new ways! And its power is not just in boosting sales but also in brand building and cultural connection. Forget the versions of seasonal executions you may have experienced that can feel rushed or less than strategic. Because when approached with intention, seasonal efforts can be so much more than a checked box. bluedog has done a ton of work in the seasonal space from strategy to design - and so we of course have some thoughts to share. Even if you've missed the boat for the holidays this year, it's the perfect time to observe other brands' strategies in action. And hey, who says seasonal is all about Christmas anyway??

Naming brands and products is one of those things that is so much harder than it looks… and looks easy when done well. Which is why we love to celebrate when our favorite naming projects hit the shelves. We are beaming with pride to have partnered with Kellanova in naming Pringles' first bagged snack in 15 YEARS! Be sure to check out the newly launched Pringles Mingles, now available near you! They are not only absolutely delicious, but a perfect example of all the things that have to come together to make a great name great: creating excitement, setting accurate product expectations, differentiating from existing products in the portfolio, being a strong fit with brand equities… the list goes on. Solving this puzzle with our friends at Kellanova for a brand as fun as Pringles was a total blast. bluedog wishes them a hugely successful launch and we hope everybody reading this will grab a bag today! https://lnkd.in/ebk8igbP

You probably know Bluedoggers as a friendly, sharp, and curious group of people. What you may not know is that once a year, we cast away our refined Dr. Jekylls and let out our ghoulish Mr. Hydes at our annual Boodog Halloween celebration! Each year, we celebrate our clients with creative costumes and devilish dishes made with our clients’ ingredients and products. Take a look (if you dare!!) at some of this year’s costumes featuring Mars Kellanova Target Old World Industries Conagra Brands Mike's Hot Honey! Happy Halloween!!

In partnership with Swiss Miss, a Conagra Brands brand, Bluedog has whipped up packaging and custom character designs for the season’s cutest hot chocolate variety packs! Featuring traditional, marshmallow, peppermint, and salted caramel flavors, it’s the perfect treat to enjoy in front of a cozy fire! The holidays are fast approaching and you wouldn’t want to miss out on these mixes – or their adorable mascots

🎉 On Friday evening, over 40 leaders from organizations across Chicago and beyond came together to support Meals on Wheels Chicago at our largest annual fundraising event, the Celebrity Chef Ball. We’re incredibly proud that Bluedog sponsors this impactful event and that Leaders Ending Hunger joined forces to raise both money and awareness to combat food insecurity in our city. Together, we raised enough to fund 179,000 meals! Special thanks to Bluedog's CEO, Shannon Murphy, who also serves as the MoWC Board President, for helping build a powerful network to support such an incredible cause. A huge thank you, as well, to our Leaders Ending Hunger guests, who generously stood alongside us in supporting Chicago’s seniors and those living with disabilities. If you're interested in making a difference, it’s not too late to help! Every donation matters. Visit https://lnkd.in/gdamPPS or reach out directly to learn more. Gabrielle Dallas Wesley, Bryan Ferschinger, John Starkey, Gerard (Rod) Hogan, Anup Shah, Cory Sexson, John Plant, Alyona Fedorchenko, Paul Loukes, Sofia Colucci, Caroline Bader, Michelle Christensen, Carl Stealey, Andrea Schwenk, Shelly Kaushal, Lena Lewis, Sasha Davis, Kate Guthrie Adams, AiCi Li, Michelle Hayward, Jeremy Anderson, Jake Taylor, Melissa Krchma, Jen Loukes, Brian Jupiter #MealsOnWheelsChicago #Bluedog #LeadersEndingHunger #CelebrityChefBall #FoodInsecurity #SupportOurCommunity

🎉 Proud moment alert! 🎉 Bluedog is officially recognized as a 100% employee-owned ESOP by the Illinois Center for Employee Ownership (ILCEO). Being a B Corp dedicated to building a more equitable economy, this milestone isn’t just a business decision; it’s a commitment to creating meaningful wealth opportunities for every team member at Bluedog. Mark Koenig and Melissa Krchma had the privilege of representing Bluedog at this event led by Haydee "I-They" Caldero, Executive Director of the ILCEO, and it was truly inspiring to connect with so many leaders who share our vision for inclusive ownership and long-term impact. Becoming an ESOP is more than a designation; it’s our pledge to empower our team to share in the success we build together. Here’s to new opportunities, growth, and a future where everyone has a stake in the wealth they help create! #EmployeeOwnership #ESOP #Bcorp #Illinois

As we wrap up SIAL PARIS 2024, we focus in on the brands and innovations that support a more sustainable future. See you in 2026, SIAL!

Day 2 of SIAL Paris 2024. Today’s focus is on alternative protein sources. Keep an eye out for more updates as Annie (Van Winkle) Saucier and Brittnay Stahl continue to explore!

Bluedoggers Annie (Van Winkle) Saucier & Brittnay Stahl are back with exciting insights from SIAL Paris 2024! Today's trend focus is "The Familiar Reimagined," a fresh spin on classic foods. Stay tuned for more trend updates throughout the week!

Bluedoggers Annie (Van Winkle) Saucier and Brittnay Stahl have made it to Paris and are excited to kick off the week at SIAL Paris, the world’s largest food convention featuring over 750 vendors. They’re already starting to explore the latest global innovations and trends in the food industry. Here’s a sneak peek of what’s in store. Stay tuned throughout the week as they share their top discoveries!