Blasto

☄ Psst…From BizzClick to Blasto. A Story of Big Transformation. For over 14 years, BizzClick was a long-standing player in programmatic advertising, and knew it was time for a real change… That's when BLASTO came into the story. This bold new name reflected their commitment to blasting through limitations posed by adtech and moving programmatic advertising forward. But the transformation wasn't just about a new name. Blasto was all about INNOVATION, using AI and the latest technology to create a smarter platform. They shifted their focus from general performance marketing to leading the way in programmatic advertising for CTV and in-app inventory. That's the vision Blasto was working toward. The team behind Blasto wasn't just experienced, they were enthusiasts. They saw themselves as "programmatic geeks" of a new advertising ERA. This rebrand was a COMMITMENT. Blasto pledged to use their knowledge and skills to become a reliable force in the world of programmatic advertising. The chapter of BizzClick may be closed, but the story of Blasto, a LEADER in programmatic advertising, has just begun. #programmatic #adtech #rebrand

💡 CTV advertising: 5 emerging trends in 2024 📺 CTV is closing the gap on mobile U.S. adults now spend 123.4 minutes daily on CTV, just behind mobile at 234.8 minutes. CTV is becoming a major player in ad spend. 📺 Interactive ads are taking over Shoppable CTV ads, like Roku's with Walmart, boost engagement by 20%. Viewers can now shop directly from their TV screens! 📺 Cross-platform strategies Brands combining CTV with mobile and desktop ads see 50% higher brand recall. Every screen works together to reinforce the message. 📺 Ad-supported streaming is booming Netflix and Disney are leading the charge, offering affordable, ad-supported options and premium audiences for brands. 2024 is set to be a breakthrough year for CTV advertising. Read the full article to dive deeper into these trends! 📖👀

📱 Programmatic In-App Advertising: Key 2024 Q2 Trends 🍏 Apple leads mobile ad space Apple iPhone dominates with a 51% market share in programmatic ads, marking a strong growth trend with a 6% year-over-year increase. Meanwhile, Samsung trails at 16%, as Apple continues its rise. 👤 Ad fraud on the rise Ad fraud in mobile apps surged to 23% in Q1 2024, a worrying 15% increase year-over-year. Advertisers, especially in the APAC region, must be vigilant, particularly with apps lacking app-ads.txt files. 🚙 Uber steps up ad game Uber expands its Journey Ads platform, integrating with Google’s Ad Manager and top DSPs. This move allows brands to programmatically target Uber’s affluent, engaged audience for high-impact ad experiences. Swipe through the slides for insights! #programmatic #inappads #adfraud #mobileadvertising

🚨 Big reveal! Google’s thoughts on header bidding. Documents unsealed before the upcoming Google antitrust trial reveal a lot about how Google viewed header bidding and its own products 📄 Header bidding started about a decade ago. It was a way for publishers to bypass Google's ad server and its exchange. Google saw this as a threat and launched DFP First Look to counteract it. While Google claimed this was good for publishers, internal documents show it was mostly beneficial for Google. But Google didn’t stop there. In 2016, they started beta-testing "Open Bidding" to counter header bidding. This was portrayed as a publisher-friendly move, but according to the DOJ, it was more about limiting competition ⚖️ Even though Google later gave up some of its advantages, internal emails show they were aware of the significant benefits they had from their practices. For example, they predicted a 21% revenue loss from giving up their last-look advantage in their auctions. Now, all eyes are on the courtroom on September 9th 👀 #DigitalAdvertising #AdTech #HeaderBidding #Google

We're delighted to be in such great company! 🌟 VideoWeek #EVA24

Did you know that 72% of people who are familiar with voice-enabled devices have used a voice assistant? 🎙 It's time to optimize your ads for voice search. Check out our latest article ⤵ #voicesearch #advertising #digitalmarketing #voiceassistant #ai 

PMP is more important than EVER in the age of streaming! 📽 Netflix has announced that marketers can now engage in private marketplace deals through its programmatic partners, such as The Trade Desk. This move opens up new opportunities for advertisers to reach Netflix's audience and tap into global markets. We'll see what happens next! #Netflix #programmaticadvertising #privatemarketplace #digitalmarketing

I'm struggling to understand the difference between OpenRTB 2.5 and 3.0. Can you explain it in a simple way? 🤔 Oleksii Sakhno, CEO at Blasto, answers the question. "While OpenRTB 2.5 focused on enhancing the core bidding process, OpenRTB 3.0 introduced a more comprehensive framework addressing industry challenges related to transparency, security, and operational efficiency". Swipe to find out more ⤵ #OpenRTB #programmaticadvertising #adtech #digitaladvertising #RTB 

Maximize your REVENUE with programmatic audio advertising and our new article 🗣 Discover how programmatic audio advertising can help you reach targeted audiences, improve ad performance, and increase your earnings. Read our comprehensive guide to learn more and start implementing best practices today: https://lnkd.in/d8e2G476 #adtech #publishers #programmatic

We're happy to announce that Blasto will be at #DMEXCO 2024! 🎉 Join us in Cologne, Germany on September 18 & 19 to discover how Blasto can help you achieve your adtech goals. Our team will be at Booth T-008, Hall 6.1, ready to discuss your business challenges and provide innovative solutions. Don't miss this opportunity to connect with us. See you there! 🤝 Book a meeting: https://lnkd.in/dczsdHi9 #DMEXCO2024 #blasto #adtech #conference #cologne