Blasto

☄ Psst…From BizzClick to Blasto. A Story of Big Transformation. For over 14 years, BizzClick was a long-standing player in programmatic advertising, and knew it was time for a real change… That's when BLASTO came into the story. This bold new name reflected their commitment to blasting through limitations posed by adtech and moving programmatic advertising forward. But the transformation wasn't just about a new name. Blasto was all about INNOVATION, using AI and the latest technology to create a smarter platform. They shifted their focus from general performance marketing to leading the way in programmatic advertising for CTV and in-app inventory. That's the vision Blasto was working toward. The team behind Blasto wasn't just experienced, they were enthusiasts. They saw themselves as "programmatic geeks" of a new advertising ERA. This rebrand was a COMMITMENT. Blasto pledged to use their knowledge and skills to become a reliable force in the world of programmatic advertising. The chapter of BizzClick may be closed, but the story of Blasto, a LEADER in programmatic advertising, has just begun. #programmatic #adtech #rebrand

Why data privacy should be every advertiser’s top priority in 2024 🔐 84% of consumers want control over their data 👀 As digital ad spending climbs beyond $600 billion in 2024, the question on everyone’s mind is: how can we balance personalization and privacy? With Google delaying its cookie phase-out and introducing "informed choice" models, we’re left wondering. Is this a true commitment to privacy or a temporary fix? How is your company preparing for the privacy-first ad revolution? Read more in the article! ⤵ #DataPrivacy #ProgrammaticAdvertising #DigitalAdvertising #ThirdPartyCookies #PrivacyFirst #GDPR #AdTech

🎬 "You talking to me?" Well, let's talk about programmatic advertising! Discover the incredible benefits for advertisers and publishers, and find out the future trends that are revolutionizing the programmatic advertising. From the power of AI and real-time bidding to the rise of CTV! 👉 Don’t miss out on the insights! Check out the article here: https://lnkd.in/gHyHep6w 📚 #ProgrammaticAdvertising #DigitalMarketing #AdTech #AI #CTV

💬 Oleksandr Boldeskul, Head of Business Development at Blasto, answers: Which setup — waterfall or prebid — helps publishers earn the most, and why? 💬 Prebid is the clear winner here! Unlike the traditional waterfall, where bidders are lined up one after another, Prebid allows all demand partners to bid at the same time, creating more competition. This real-time auction boosts eCPMs because everyone’s competing for the same ad space, which drives the price up. 👉 Swipe through the infographics that explain each setup! #AdTech #HeaderBidding #Prebid #WaterfallBidding #DigitalAdvertising #ProgrammaticAds

🚨 Reminder! Don’t forget to vote for Oleksii Sakhno, CEO at Blasto, for the Ad Tech Rising Star award at #TheWires24 by ExchangeWire! 🗳️ Voting closes October 4th. Let’s help Oleksii get the recognition he deserves by casting your vote today! 🔗 Vote here: https://lnkd.in/ebMaM9ju Your support means a lot! 🙌 #AdTech #Programmatic #Blasto #TheWiresAwards

Blast, blast, blast! And just like that, DMEXCO - Digital Marketing Expo & Conference is done 💥 First of all, we want to send a huge thank you to all our partners, old and new, for the inspiring meetings and insightful conversations. It was an absolute pleasure to connect, share ideas, and explore the future of programmatic together 🤝✨ This was our first year attending in many years, and we’re thrilled with the incredible reception we received. We also heard you loved our stickers — so much so that many of you came back for more to share with your colleagues! Don’t worry, we’ll bring even more next time 😉 Check out some of our favorite snapshots below 📸👇 Already looking forward to #DMEXCO2025! Until then, keep blasting forward with innovation and collaboration! 🚀 Polina Smoliar, Maryna H., Anastasiia Kotelianets, Brian Cullinane, Tal Shapira, Michelle Bugante, Corina Tutunaru, Jean-Marc (JM) A., Magdalena Kusiak, Marta Grgurović, Evon Ganim, Aviv Sasson, Ori Gurevich, Yevheniia Hruzka thanks for great photos! #DMEXCO2024 #Blasto #Programmatic #AdTech

🪅As Day 2 of DMEXCO - Digital Marketing Expo & Conference comes to a close, the Blasto team is reflecting on a truly unforgettable experience. The connections we've made, the insights we've gained, and the experiences we've had are invaluable. DMEXCO has exceeded our expectations in every way, and we're already looking forward to next year's event. #DMEXCO2024 #Blasto

Behind the scenes at DMEXCO. Our team had a blast! 🎉 Come to our booth and have a great conversation with Maryna H., Anastasiia Kotelianets and Polina Smoliar. Check out our timelapse to relive the excitement! #DMEXCO2024 #BlastoTeam

We are inviting you to have a photo printed from #DMEXCO 🎉 Have a great memories left!

🚀 Blasto team is at #DMEXCO2024! Come visit us at Booth T008! 📸 Don’t forget to snap a photo and print it! Let’s connect and discuss how Blasto can help power up your ad strategies. Looking forward to seeing you here! 🌍💡 #DMEXCO #ProgrammaticAdvertising #AdTech #Innovation #DigitalMarketing