We are thrilled to announce our upcoming webinar, in partnership with TikTok, on “Finding Unrivalled Success in TikTok Trends”. Join us as we dive into the strategic considerations and practical frameworks needed to effectively participate in trend-centric marketing, with BDB CMO Becky Owen and creator Megha Singh. 🔗 Register at the links in our comments 📅Tuesday, September 10th NA: 10:00AM PT/ 1:00PM ET EMEA: 10:00AM BST #tiktok #webinar #whitepaper #creatoreconomy #trends #trendcentricmarketing #tiktoktrends
Billion Dollar Boy
Advertising Services
London, England 17,285 followers
The Creative Agency for the Influencer Age. Offices in London, New York, and New Orleans.
About us
Billion Dollar Boy (BDB) is a global agency delivering advertising for the influencer age, with a team of influencer marketers across five offices. BDB harnesses the exceptional creativity of content creators and connects them with the world's most creative brands to deliver first-class influencer marketing campaigns. Since 2014 we have ensured that creative excellence is our company’s north star - empowering social media and changing the global ad business. BDB boasts in-house studio services for digital content and provides proprietary software services for marketing and influencer campaigns. BDB client campaigns have been shortlisted for and won Cannes Lions, Eurobest, Webby Awards, Influencer Marketing Awards, Digiday, The Drum and Shorty Awards. BDB clients include King, Unilever, PepsiCo, Heineken, and Ulta Beauty.
- Website
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http://www.billiondollarboy.com
External link for Billion Dollar Boy
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Influencer Marketing, Facebook Marketing, Digital Marketing, Influencer Agency, Influencer Events, Social Communications, Social Strategy, Instagram Marketing, Global Campaigns, Premium Brands, Microinfluencers, Creative Strategy, TikTok, Instagram, Creative Solutions, Creator Economy, Creator Marketing, Social Media , Marketing, and Advertising
Locations
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Primary
26-28 Bedford Row
3rd Floor
London, England, GB
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135 Madison Avenue
Floor 8
New York, NY 10016, US
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3901 Magazine Street
New Orleans, Louisiana 70115, US
Employees at Billion Dollar Boy
Updates
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We helped #LiptonIceTea launch its first clothing collaboration with creator-founded streetwear brand #CruelPancake. Lipton Ice Tea is showing up in a fresh, surprising way to reach new audiences, genres and cultures by launching its first-ever fashion venture and brand collaboration. The 25-piece clothing collection, entitled “That Summer Feeling”, blends Cruel Pancake’s bold designs with Lipton Ice Tea’s refreshing brand identity. Creator and Cruel Pancake's artistic director, Hugo Philip, led the limited edition collection, drawing inspiration from a 90s aesthetic and Lipton Ice Tea’s natural association with summer. The brands co-created a pop-up event in Paris to launch the collection, and our 200 influencers are bringing that summer feeling with a global campaign. The fusion of Lipton Ice Tea's legacy with Cruel Pancake's cultural power and creativity shows the power of creator-led IP to connect in new, unexpected ways. It’s a bold statement and a call for all brands to rethink and re-centre the creators' vision to unlock new potential. Read more in ADWEEK: https://lnkd.in/gcvDzQvN – Thanks to the incredible and passionate CRUEL PANCAKE team: Hugo Philip, Manon Peyroth Dantan, Julie Tuan, Valentin LE PAGE, Clara Miliani, Adam Branca. Thanks to Victoire Binet (MSc) and April Adams-Redmond for such a fun brief and trust. And, of course, our team for making this trailblazing project a reality: Maxime Rozencwajg, Faith Lorainey, Helena French and Christina Drollas. #CreatorEconomy #InfluencerMarketing #Creators #BrandCollaboration
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Billion Dollar Boy reposted this
Lipton Iced Tea has brewed up their first apparel line in collaboration with streetwear brand CRUEL PANCAKE . The 25-piece clothing collection entitled “That Summer Feeling” made its grand debut at a pop-up event in Paris last month. Photographer and cinematographer Ludovic Zuili shot the campaign visuals at a photoshoot on the French Riviera. The photos include Gen Z models alongside older fashionistas such as 92-year-old Andres Garcia-Carro Crespo. As well as joining the trend of cross-sector collabs, Lipton’s fashion venture represents a shift in the beverage brand’s marketing strategy, as it expands beyond traditional advertising into lifestyle and creator-led spaces, Victoire Binet (MSc), global digital marketing director and brand engagement director of Pepsi Lipton, told ADWEEK. Read more: https://adweek.it/4dUSWho
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The Q4 campaign season is around the corner, and it's never looked this complex from a cultural standpoint. Our Co-Founder and Europe CEO, Thomas Walters explains how brands should navigate the election season, creator vetting and due diligence and consumer demands this Fall. #politicaladvertising #creators #election
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“There’s a lot of appetite from US creators to talk about the election, particularly on TikTok," says Thomas Walters, Co-Founder at Billion Dollar Boy. Our research found that around 28% of US creators have been approached by political organizations to produce content for the 2024 presidential election so far, making creators the new mainstay of political advertising on both sides of the aisle. Marketing Brew covers these findings, the role of creators in this election season and how brands are responding. Read more from the link in comments.
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Political advertising enters the creator economy as close to 40% of US creators have been approached to participate in a paid voter or political campaign. Jasmine Enberg covers our original research for EMARKETER, read more below. #politicaladvertising #creators #creatoreconomy
Social media literacy is now table stakes for politicians. It's no surprise that #creators are playing a growing role in political campaigning and strategy. ✨ 39% of US creators have been approached to work on paid political content for an election or voter campaign, including 28% just this year, per June 2024 data from Billion Dollar Boy and Censuswide. Like brands, political campaigns have recognized the power of creators in delivering a message and getting consumers to take action. They give politicians a direct line to voters who are hard to reach via traditional means. People also expect creators to speak out on political and social issues. ✨ 52% of US consumers welcome creators posting political content, per the Billion Dollar Boy survey. The catch is that many draw a line between paid and organic political content. ✨ 21% said they only welcome creators posting political content if it's unpaid. And brands are skittish about working with creators who discuss hot-button political and social issues. For more on what this means for marketers, read today's EMARKETER briefing (ungated): https://lnkd.in/dccJxdXw
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The rules of the game are changing—are you keeping up? In the ever-evolving creator economy, trust is a two-way street. As influencer marketing pushes for greater transparency and tighter regulation, staying vigilant is crucial—especially with the rise of generative AI. Our Global CEO, Edward East, discusses transparency and trust with Megan Tatum of Marketing Week, sharing key insights on how brands and creators can navigate these shifts and stay on the right side of the rules. Check out the article in the comments below. #CreatorEconomy #InfluencerMarketing #Regulation
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How did #DoveMenCare capitalize on trend-centric marketing? Hear from Erin Goldson, PR & Influencer Marketing Lead, Personal Care Unilever on how the brand partnered with a comedy creator to jump on a seasonal moment. Get your copy of the whitepaper launched in partnership with TikTok to read all about the case study. Link in the comments below. #tiktok #whitepaper #creatoreconomy #trends #trendcentricmarketing #tiktoktrends
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BDB x OVO 💚 Imagine embarking on a cross-country journey from London all the way to the OVO Hydro in Glasgow, Scotland, to see Girls Aloud. But there’s a catch… you have to do it with the smallest carbon footprint. Cue trainspotter and railway enthusiast Francis Bourgeois to shine a light on OVO's mission to make energy work better for people and the planet, and show that the power is in our hands to drive change. Congratulations to our team and client on bringing this vision to life: Jack Hodge, Layla Stephens, Ori Krispin, Regan Gilflin, Rowland Smith, Sacha B., Meg Dickerson, and Ellen Mahoney. #Creators #Advertising #SocialMedia
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Trends are en vogue. Find out how brands are capitalizing on the hype from Piet Southey, BDB Head of Clients, Europe. Read all about it in this week's edition. #trendcentricmarketing #Olympics #sportsmarketing #creatoreconomy
When Trend-Centric Marketing Is Trending, How Do Brands Stand Out?
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