Bellomy Market Research

As some of you might know, Bellomy’s work in the utility industry goes back more than 25 years. Our utility clients value this long history and industry expertise, and they trust us to support them with services like research design, tracking studies, and panel management. Bellomy manages 24 research panels for utilities across the U.S. A couple years ago, we began gathering insights collectively across these panels to share with our client-partners and others in the utility industry. We fielded our first Utility Heartbeat poll in August 2022 on the topic of bill delivery methods. Since then, we’ve explored topics like bill payment, thermostat types, and grid resiliency with 21,000 utility panelists, then interpreting and sharing results. We’re posting the results of a recent Heartbeat Poll today for a couple reasons. First, Bellomy’s utility work is core to who we are and what we do, and we want to share it. Second, the topic of this poll is corporate trust. We think the results have value across industries, and we hope you find them of interest. #Bellomy #MarketResearch #utilities

A boots-on-the-ground recap of the recent #MRMW conference in Atlanta (and soccer highlights) from Justin Bailey. #SyntheticData

With the Quirk’s Event in New York City just around the corner, the Bellomy team is buzzing! Over July 17 and 18, market research and customer insights professionals will have the opportunity to explore the prevailing challenges in industries from utilities to consumer-packaged goods. One agenda highlight already igniting our curiosity is understanding how leading brands like PepsiCo and Nestlé leverage AI and behavioral insights for unparalleled product launches and consumer understanding. What insights or innovations are you most eager to explore at this year’s Quirk’s Event? #MRX #QuirksNewYork #Bellomy

July Fourth is nearly here! 🎆 Curious about how folks are planning to spend the holiday — and planning to spend ON the holiday💰— we tapped our in-house GenPop panel, SmartLab, to see what’s up. Here’s what we learned — take a look and see how your own plans and preferences stack up. __  If you like our carousels, please follow us, hit the 🔔 and/or repost. Thanks! #Bellomy #MarketResearch #ConsumerInsights

Justin Bailey is on a mission. Current stop: the MRMW North America conference in Atlanta, going on today and tomorrow. His mission? To make the lives of insights professionals easier and more efficient through smart research technology solutions. Why connect with Justin at MRMW? Besides being a friendly face you'll recognize at all Bellomy-attended conferences, Justin has valuable insights on leveraging both traditional research methods and Bellomy's high-touch, high-tech insights technology to enhance your research efforts. Let us know if you're at the conference as well – we'll save you a seat! #mrmw #bellomy #marketresearch #networking

We’re in the home stretch of celebrating our new website, but not before a shoutout to our shopper insights solution — and the cute little pup gracing its page. https://lnkd.in/d3putCPf 🐶 The Bellomy team loves a good shopper insights project. We love sharpening our advanced analytics skills and engaging with shoppers about products: placement, packaging, price, preference, and everything else. We love intercepts, cart cams, shop-alongs, shelf sets, surveys, secret shops, sales data analysis, and all the techniques that help us solve our clients’ most irksome problems and address their most pressing concerns. And we really love putting the Retail Learning Lab to use gathering real-time, real-world insights on shopper behavior. The Retail Learning Lab (https://lnkd.in/dVh8gQNr) is a unique partnership with the Wake Forest University School of Business Center for Analytics Impact, Lowes Foods, Inmar Intelligence, WestRock Company, and Bellomy. It's a set of regional Lowes Foods stores available for testing innovative retail approaches. We access the learning lab for basket analysis and experimenting with new products, planogram changes, and optimal store location, among other things. We’re fortunate to have it as as a shopper insights resource, and the benefit to our client-partners is huge. And about that cute little pup — we’re so enamored we commemorated it as a plush giveaway for the upcoming #QuirksNewYork. So if you’re going to be there, pick one up and you can fall in love, too. #Bellomy #MarketResearch #Insights

Conventional wisdom says we get one chance to make a first impression. Is the same true for successful product innovation? Innovation is an inherently risky business full of potential pitfalls, including the horrifying prospect of eternal commemoration of failure on Internet “worst ever” lists. (We’re still cringing from the flops and gone-wrong articles we read as background for this post.) Lucky for innovators everywhere, every day there’s more data to analyze, another rapid insights methodology is born, and a new AI tool hits the market! Surely this means better, faster, more profitable innovation, right? Maybe it’s just us, but this feels like a good time to take a beat and refocus on what (and by what we mean who) is at the heart of successful innovation: the customer. So while we’re adopting new techniques and embracing new methodologies and iterating our mindsets, let’s also remember this simple fact: the primary reason behind innovation flops is some combination of poor research and failure to address actual customer need. To develop products that anticipate need, resonate with your target audience and ultimately elevate your brand and drive growth, all eyes must remain on the customer. We get it — with all the noise, it’s easy to get distracted. That’s why a quality market research partner is so important. An ideal research partner will (1)    fully understand your objectives (2)    pledge to rigorously uphold them throughout the project and only then … (3)    unleash their full arsenal of (bespoke) research design and (superior) analytical capabilities Want to learn more about driving growth through the power of designing for customer satisfaction? Read our full blog post on the subject at  https://lnkd.in/eZhdh2fx #Bellomy #MarketResearch #Innovation

With AI and advanced analytics transforming consumer research, at Bellomy we think a lot about how best to use these tools to not only understand consumer behavior but also anticipate consumer need. That’s why, with the MRMW North America conference in Atlanta just days away, we’re looking forward to Pankaj Chopra’s keynote, “Navigating the Digital Shift: Leading Change in Market Research.” From our perspective, navigating this new frontier demands meticulously distilling meaningful insights from the noise and crafting bespoke solutions for client needs, and we’re curious what Chopra and others will have to say. One of our recent blog posts touches on some of this, for anyone who wants to read more: https://lnkd.in/eZhdh2fx Looking forward to something in particular at #MRMW? Tell us about it in the comments. #Bellomy #marketresearch

Does your customer experience need attention? Today’s your lucky day! If you need a CX solution, or your current solution fails to meet the requirements, you’ll serve your customers and your business best by enlisting a research partner suited for the job. Read on for tips to choosing the best research partner for your CX needs. Learn & enjoy! __ If you 💜 our posts, we invite you to follow us, hit the 🔔, and repost. #Bellomy #MarketResearch #Strategy

Friendly reminder for those interested in automated reporting — there's still time to register for the free Greenbook webinar "Automated Insight Reporting Done Right" this coming Thursday (June 20), with Carla Jordan, Bellomy VP Research Operations, and Benjamin Rietti, E-Tabs CEO. This is an excellent opportunity to hear from two of the most experienced professionals in the field about maximizing efficiency and output in your large-scale reporting. Learn more and register at https://lnkd.in/g-vtQ2jB #Bellomy #MarketResearch #insights