Beiersdorf

🌈 WELCOMING OUT: Creating Safer Spaces to #BeYou! 🌈 For the third consecutive year, we celebrated the annual ‘Coming Out Day’ with a (WEL-)COMING OUT Event at our headquarters in Hamburg together with our partner WELCOMING OUT. The organization supports the LGBTIQ community by creating safer spaces where people can come out without fear. It encourages allyship and promotes visibility, acceptance, and inclusion. We are incredibly proud to have hosted this important event, emphasizing our commitment to championing a more inclusive society where everyone feels welcome to be themselves. We’d love to share some of the standout moments that made this year’s event truly special: 🎤 Inspiring opening by Misel Ahom and Hendrik Menken – setting the tone for an empowering day 💬 Panel discussion on "Invisibility in Times of Transparency" with Vanesa Engelhardt Verdejo, Kira Marie Cremer, Kostas Kind (Kostas Dennis Weiß), and Kenneth Chabra 📱 Creative social media ‘WELCOMING OUT’ campaign showcasing the most exciting contributions from WELCOMING OUT’s Patrons, i.e., corporate partners 🌍 Global participation – with over 150 attendees on-site and many more joining via LinkedIn & Instagram live streams 🗓 Recap of 2024 and outlook for 2025 by Vanessa Lamm and Markus Hoppe, the founders and managing directors of WELCOMING OUT 💙 Closing remarks by Hamburg’s Deputy Mayor Katharina Fegebank, followed by a get-together Let’s keep pushing for change, standing for equality, and supporting each other—because only together can we make a lasting impact. 🙌 Together, we continue to create a space where everyone can #BeProudInYourSkin. 💙 #WELCOMINGOUT #ComingOutDay #Diversity #CareBeyondSkin #Beiersdorf #ProudToB

🌍 Eucerin has officially launched in India!     This is more than just an expansion – it's a major milestone in our #WinWithCare strategy, bringing #Eucerin’s 100 years of dermatological expertise to one of the largest skin care markets in the world. This bold move exemplifies our commitment to seizing new opportunities, driving growth and tapping into skin care white spots.   Here’s what makes this launch special:     🥇 A strategic first: By leveraging our deep market knowledge and strong local infrastructure, we managed to achieve Eucerin's fastest market entry to date in a market that increasingly prioritizes dermatological skin care solutions.    🚀 Quick and impactful: In just 9 months, our amazing India team successfully launched Eucerin, introducing our iconic Anti-Pigment Range with patented Thiamidol and the Sun Protection Range.    🌟 More than skincare: We #CareBeyondSkin. That’s why we strive to address the emotional and psychological challenges of those affected by skin conditions. Eucerin is committed to fight stigmatization and promote social inclusion for individuals affected by dermatological diseases.     We believe in the life-changing power of dermatological skin care – all around the globe! 💙  #Beiersdorf #EucerinIndia #Dermatology Nykaa

Driven by science, powered by innovation! ✨ For over 100 years, Eucerin has been associated with groundbreaking #innovation in skin care formulas – fueled by a passion for scientific excellence and driven by our close collaboration with dermatologists. Together, we study the objective condition of the skin before treatments and the improvement of the skin’s condition following the application of our dermocosmetic products. At this year's European Academy of Dermatology and Venereology (EADV) Congress in Amsterdam, Europe's largest dermatology event, our commitment to advancing skin care was on full display! Here are some of our research focus fields: 💡 Thiamidol: Our successful active ingredient continues to deliver best-in-class treatment for hyperpigmentation – proven in more than 110 clinical trials with 8,500 participants. 🌟 Epicelline®: We are once again leading the way in skin care science with our newest breakthrough: the #Eucerin Hyaluron-Filler Epigenetic Serum. This innovation is the result of more than 50,000 active ingredients tested. 🔍 Microbiome Research: We’re redefining the management of acne through our latest microbiome insights. We’re leaving EADV inspired, motivated and ready to create impactful and sustainable skin care innovations that touch people’s lives. 💙 #Dermatology #EADV #Epicelline #Eucerin #SkinScience

At Beiersdorf, we know that small, consistent steps lead to big results. What’s the non-negotiable part of your daily skin care ritual? Let us know! 👇

Today is #InternationalDayoftheGirlChild! 🌍👧 To celebrate - and to spotlight the challenges girls continue to face - we took a step forward in our ‘Empowering Girls’ program, which has already reached more than 400,000 people since 2020.  We welcomed girls and young women to our headquarters in Hamburg and to other offices across ten countries, offering them hands-on mentorship, dynamic workshops, and a glimpse into career paths at Beiersdorf. In Hamburg, they took part in an "Ask Me Anything" session with our CHRO Nicola Lafrentz and met with our CEO Vincent Warnery. Globally, they connected with leaders like our Head of Marketing Andean, Mariella Infante Villar, and our NIVEA President in Brazil, Ana Bógus, who shared their journeys and insights. But this is just the beginning. Together with our local and global partners such as CARE Deutschland e.V. and Plan International, we are empowering the next generation with the confidence and skills to lead, innovate, and shape a brighter future. For example, in our HQ, we committed to building lasting mentorship programs with our participants and to hosting summer camps where they can dive deeper into the world of Beiersdorf.  Through our ‘Win with Care’ strategy and our ‘Empowering Girls' program, we are reaffirming our commitment to championing a more inclusive society— one where every girl has the opportunity to thrive and lead. 💪 #EmpoweringGirls #WinWithCare #ProudToB #InclusiveCare

1960 vs. 2024 #Beiersdorf #ProudToB #OfficeGoals

🌟 CARE. TRUST. SIMPLICITY. COURAGE. 🌟 We live by these values. As the inventors of modern skincare, we've always been pioneers in our field. But what was, is and will always be at the heart of our uniqueness and success are our Core Values. They are the secret formula behind how we #WinWithCare. They are the common language that we share – no matter the country, office or team we sit in. In a world of differences and continuous change, they are what unites us all. This year, we reimagined the expressions of our Core Values. Here’s why! 💡 Sharpening for clarity: We reimagined our Core Values to make them more tangible and easier to understand for everyone. 🚀 Aligning with our vision: Our Core Values now provide cultural clarity, fully aligned with our aspirations and bold vision. ✨ Being #futureready: The way we live these values needs to evolve to prepare us for the future. Our ambition? To move from knowing our values to truly living them — especially during times of uncertainty and change. This is how we’ll continue to grow from a care culture to a winning culture rooted in care. 💙 This week, we promoted our reimagined Core Values at our Headquarters in Hamburg – an important step in creating strong awareness and a common understanding of our Core Values. #Beiersdorf #CoreValues #ProudToB  

...and off into your pocket 😉💙

At Beiersdorf, we have no formal dress code, giving everyone the freedom to express their style. We’re curious: How do you like to dress for work? Let us know! 👇

There is zero alternative to net zero! 🌍     This powerful statement from our CEO Vincent Warnery was just one of the highlights at the first day of Hamburg Sustainability Conference, where industry leaders and policymakers gather to discuss key topics in #sustainability.     The conference opened with an address by German Chancellor Olaf Scholz, who called for urgent collective action to achieve the Sustainable Development Goals. His words set the tone for two days of high-impact discussions, where global leaders are exploring bold solutions to the planet’s most pressing challenges.    Today, after an inspiring opening keynote from Jennifer Morgan, Vincent Warnery highlighted the crucial role of industry in driving a sustainable future during an interview with Sabine Nallinger, Managing Director of Stiftung KlimaWirtschaft. He explained how Beiersdorf approaches sustainability with a 360-degree effort. With ambitious targets to reach net zero by 2045, Beiersdorf aims to lead by example in driving #ClimateAction: “If the entire world would act like us, we would be on a 1.4-degree pathway*”.      Our ambitious sustainability efforts include:  🚫 Eliminating virgin plastic from our packaging by 2032.  ♻️ 100% of packaging will be designed for recycling by 2032.   🌳 Having certified deforestation free materials for our main ingredients.  📉 Achieving climate neutrality in production by 2030.     More than 100 years ago, we created the skin care market. Now, it is our duty to re-invent it – full circle. ✨     #Beiersdorf #CareBeyondSkin #WinWithCare    *Source: “What if” Report by Right Based on Science