Combining measurement methods such as attention scores and brand lift studies help to make the most of ad attribution, says Jon Hudson, senior vice president of global sales at Digital Turbine, in this interview with Beet.TV contributor Tameka Kee at the Cannes Lions International Festival of Creativity. Special thanks to Digital Turbine, Integral Ad Science, Intent IQ and TransUnion for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gghr53Nm) and much more! #beetcannes #canneslions2024 Robert Andrews Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
About us
Since its launch in 2006, Beet.TV has been considered an essential media chronicle of the digital video revolution. Unlike conventional text-centric business trade publications, Beet.TV tells its stories with short, well-edited and informational videos. The videos break news, report on industry developments and spot the trends. Up close and personal, the videos provide unique insight into the passion and point of view of industry influencers. An influential, global audience consumes about 10,000 video views per day. The videos are viewed on Beet.TV and widely syndicated. Videos are produced at the Beet.TV studio in Manhattan, at industry events such as CES, DMEXCO, Cannes Lions, and Advertising Week. Many videos are produced at Beet.TV’s signature “leadership” events. Beet.TV covers many aspects of the industry including video advertising strategy; platforms for distribution and consumption; programmatic; web original entertainment and news; social media; devices; and many aspects of strategy around discovery, search and syndication. Most of the 200,000 video views occur off-site via syndication, the embeddable player, and other means. Videos are seen on AOL, TechCrunch, Twitter, the Huffington Post, Reuters Insider, Dailymotion, NASDAQ.com, and many other sites. Beyond the video and page views is a large, influential social graph with nearly 200K Twitter interactions and 250K retargeting impressions.
- Website
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https://www.beet.tv
External link for Beet.TV
- Industry
- Media Production
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2006
Locations
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Primary
123 Park Avenue South
New York, NY 10010, US
Employees at Beet.TV
Updates
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Kinective Media℠ by United Airlines takes flight (see what we did there?) with personalized travel experiences, says Mike Petrella, managing director of strategic partnerships at the carrier's traveler media network, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. Special thanks to Kinective Media℠ by United Airlines for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gvHwwnJV) and much more! #beetcannes #canneslions2024 Robert Andrews Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
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Connected television combines the best of traditional television and digital advertising for marketers, says Dan Mouradian, senior vice president of global client solutions at Innovid, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. Visit Beet.TV for this video (https://lnkd.in/eVNKDRMX) and much more! #beetcannes #canneslions2024 Robert Andrews Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
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"We’re going from people-based measurement to utility-based measurement," says Jorge Ruiz, global head of marketing science at TikTok for Business, in this interview with Beet.TV contributor Tameka Kee at the Cannes Lions International Festival of Creativity. Special thanks to TikTok for Business for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gmjwtcax) and much more! #beetcannes #canneslions2024 #socialvideo #businessoutcomes Robert Andrews Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
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Generative artificial intelligence is moving from potential to practical use in advertising, says Jennifer Kattula, general manager and chief marketing officer at Microsoft Advertising, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. Special thanks to Celtra, Microsoft Advertising and Silverpush for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/dFPCZsRT) and much more! #beetcannes #canneslions2024 Robert Andrews Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
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Artificial intelligence is priceless for Mastercard marketers (see what we did there?), says Cheryl Guerin, executive vice president of global brand strategy and innovation at Mastercard, in this interview with Lisa Granatstein, editorial director at Beet.TV, at the Cannes Lions International Festival of Creativity. Special thanks to TripleLift for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gwAd6pcm) and much more! #beetcannes #canneslions2024 Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 https://lnkd.in/eCG-jVhV
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Thank you, Miles Fisher from Roku Advertising, for joining us at the #BeetRetreat Berkshires! Video interview coming soon!
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We were thrilled Elizabeth N. from Marriott International's Marriott Media Network joined us for the #BeetRetreat Berkshires! Video interview coming soon!
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We were pleased to welcome #BeetRetreat first-timer Christa Klausner from Digitas North America to the Berkshires! Video interview coming soon! Join us at the Beet Retreat Santa Monica, Nov. 13-15 🏝 https://lnkd.in/enYJtwfw
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It's always great to see Travis Scoles, recently promoted at Paramount Advertising! Video interview from the #BeetRetreat Berkshires coming soon! Join us at the Beet Retreat Santa Monica, Nov. 13-15 🏝 https://lnkd.in/enYJtwfw