Retail media networks can scale upward by collaborating with premium publishers, says Karen Babcock, vice president of advertising strategy and partnerships at Comcast Advertising, in this interview at the Premium Programmatic Summit 2024. Special thanks to FreeWheel for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/g8HeCeCv) and much more! Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
About us
Since its launch in 2006, Beet.TV has been considered an essential media chronicle of the digital video revolution. Unlike conventional text-centric business trade publications, Beet.TV tells its stories with short, well-edited and informational videos. The videos break news, report on industry developments and spot the trends. Up close and personal, the videos provide unique insight into the passion and point of view of industry influencers. An influential, global audience consumes about 10,000 video views per day. The videos are viewed on Beet.TV and widely syndicated. Videos are produced at the Beet.TV studio in Manhattan, at industry events such as CES, DMEXCO, Cannes Lions, and Advertising Week. Many videos are produced at Beet.TV’s signature “leadership” events. Beet.TV covers many aspects of the industry including video advertising strategy; platforms for distribution and consumption; programmatic; web original entertainment and news; social media; devices; and many aspects of strategy around discovery, search and syndication. Most of the 200,000 video views occur off-site via syndication, the embeddable player, and other means. Videos are seen on AOL, TechCrunch, Twitter, the Huffington Post, Reuters Insider, Dailymotion, NASDAQ.com, and many other sites. Beyond the video and page views is a large, influential social graph with nearly 200K Twitter interactions and 250K retargeting impressions.
- Website
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https://www.beet.tv
External link for Beet.TV
- Industry
- Media Production
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2006
Locations
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Primary
123 Park Avenue South
New York, NY 10010, US
Employees at Beet.TV
Updates
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Data transparency, self-serve capabilities and standardization underpin advertising growth for retail media networks, as our panel of experts including Parbinder Dhariwal from CVS Media Exchange (CMX), Marcus Harper from The Trade Desk and Amie Owen from KINESSO Commerce discuss with moderator Tameka Kee at the Cannes Lions International Festival of Creativity. Special thanks to Criteo, CVS Media Exchange (CMX), LiveRamp and Snap for Business for sponsoring our retail media summit and video series. Visit Beet.TV for this video (https://lnkd.in/gGrRqeDS) and much more! #beetcannes #canneslions2024 Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/eCG-jVhV
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Retail media networks are looking for ways to set themselves apart as the landscape grows more crowded, as our panel of experts including Cheryl Guerin from Mastercard, Laurel Rossi from Infillion and Kristi Argyilan from Albertsons Media Collective discuss with contributor Tameka Kee at the Cannes Lions International Festival of Creativity. Special thanks to Criteo, CVS Media Exchange (CMX), LiveRamp and Snap for Business for sponsoring our retail media summit and video series. Visit Beet.TV for this video (https://lnkd.in/giBqHBWB) and much more! #beetcannes #canneslions2024 Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
Retail Media Networks Seek Differentiation Amid Crowded Landscape
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Avoiding ad duplication is critical in improving the viewer experience on connected television and building value for brands, says James Wilhite, vice president of product at Publica by IAS, in this interview with Beet.TV contributor Tameka Kee at the Cannes Lions International Festival of Creativity. Special thanks to Digital Turbine, Integral Ad Science, Intent IQ and TransUnion for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gN92MRa8) and much more! #beetcannes #canneslions2024 #ctvaudiences #streamingads Robert Andrews Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
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Artificial intelligence is driving dynamic and personalized advertising on connected television, says Meghan Johnson, head of consumer experience and media, Americas, at Mondelēz International, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. Special thanks to TripleLift for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/g9EtUxhy) and much more! #beetcannes #canneslions2024 Robert Andrews Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
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Brands can offer many shoppable moments to travelers, says Christine Maguire, global vice president of commercial business at Tripadvisor for Business, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. Special thanks to LiveRamp for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eDVsgBuB) and much more! #beetcannes #canneslions2024 #retailmedianetworks #rmn Rob Williams Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
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"Connected innovation" is key to growth in retail-media advertising, says Raphaela Walsh, head of product at CVS Media Exchange (CMX), in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. Special thanks to CVS Media Exchange (CMX), Criteo, LiveRamp and Snap for Business for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eSAsHv7S) and much more! #beetcannes #canneslions2024 Rob Williams Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
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Transparency in programmatic connected-television advertising is crucial for brands, says Michael Kuntz, national vice president of programmatic sales at Spectrum Reach, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. Special thanks to DIRECTV Advertising, Spectrum Reach, TripleLift and Wurl for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/e96kg7pw) and much more! #beetcannes #canneslions2024 #adtech #ctvadvertising #tvadvertising Rob Williams Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
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The rise of retail media is causing a “free-for-all” in the media dollars marketers are deploying as they seek to drive sales performance, says JiYoung Kim, chief operating officer of WPP's GroupM, in this conversation with Beet.TV contributor Tameka Kee at the Cannes Lions International Festival of Creativity. Special thanks to Criteo, CVS Media Exchange (CMX), LiveRamp and Snap for Business for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eRjbskfS) and much more! #beetcannes #canneslions2024 Robert Andrews Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw
Retail Media’s ‘Hunger Games’ A ‘Free-For-All’ For Brand Dollars
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With or without tracking cookies in Google's Chrome browser, advertisers are embracing a new future for audience identifiers, says Kevin Kowalick, vice president of strategy, media and entertainment, at TransUnion, in this interview with Beet.TV contributor Rob Williams at the #BeetRetreat Berkshires. Visit Beet.TV for this video (https://lnkd.in/ey5CKfbe) and much more! #beetcannes #canneslions2024 Robert Andrews Reserve your spot for the Beet Retreat Santa Monica, Nov. 13-15 🌴 https://lnkd.in/enYJtwfw