The Paris Olympics will be a chance to showcase programmatic advertising in live sporting events, says Mark McKee, executive vice president and general manager at Comcast's FreeWheel, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. Visit Beet.TV for this video (https://lnkd.in/eACjfNUk) and much more! #adtech #programmaticads #livesports #streamingads Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
About us
Since its launch in 2006, Beet.TV has been considered an essential media chronicle of the digital video revolution. Unlike conventional text-centric business trade publications, Beet.TV tells its stories with short, well-edited and informational videos. The videos break news, report on industry developments and spot the trends. Up close and personal, the videos provide unique insight into the passion and point of view of industry influencers. An influential, global audience consumes about 10,000 video views per day. The videos are viewed on Beet.TV and widely syndicated. Videos are produced at the Beet.TV studio in Manhattan, at industry events such as CES, DMEXCO, Cannes Lions, and Advertising Week. Many videos are produced at Beet.TV’s signature “leadership” events. Beet.TV covers many aspects of the industry including video advertising strategy; platforms for distribution and consumption; programmatic; web original entertainment and news; social media; devices; and many aspects of strategy around discovery, search and syndication. Most of the 200,000 video views occur off-site via syndication, the embeddable player, and other means. Videos are seen on AOL, TechCrunch, Twitter, the Huffington Post, Reuters Insider, Dailymotion, NASDAQ.com, and many other sites. Beyond the video and page views is a large, influential social graph with nearly 200K Twitter interactions and 250K retargeting impressions.
- Website
-
https://www.beet.tv
External link for Beet.TV
- Industry
- Media Production
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2006
Locations
-
Primary
123 Park Avenue South
New York, NY 10010, US
Employees at Beet.TV
Updates
-
Always great to have Maggie Zhang, Ph.D. NBCUniversal on the show - interviewed here by Lisa Granatstein for Beet.TV
Strategic audiences and live programming deliver results for advertisers, says Maggie Zhang, Ph.D., senior vice president of strategy and operations, data measurement and insights at NBCU Advertising & Partnerships, in this interview with Beet.TV contributor Jon Watts at the Cannes Lions International Festival of Creativity. Visit Beet.TV for this video (https://lnkd.in/e8RAzDjx) and much more! #audienceinsights #adsales #tvadvertising Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
-
Great interview of Brad Feinberg Molson Coors Beverage Company by Jon Watts at #BeetCannes - thanks TripleLift for partnering on this.
Connected television helps to broaden the range of opportunities for branded content partnerships, says Brad Feinberg, North America vice president of media and consumer engagement at Molson Coors Beverage Company, in this interview with Beet.TV contributor Jon Watts at the Cannes Lions International Festival of Creativity. Special thanks to TripleLift for sponsoring our series. #beetcannes #canneslions2024. Visit Beet.TV for this video (https://lnkd.in/eXFNVvT6) and much more! Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
-
Strategic audiences and live programming deliver results for advertisers, says Maggie Zhang, Ph.D., senior vice president of strategy and operations, data measurement and insights at NBCU Advertising & Partnerships, in this interview with Beet.TV contributor Jon Watts at the Cannes Lions International Festival of Creativity. Visit Beet.TV for this video (https://lnkd.in/e8RAzDjx) and much more! #audienceinsights #adsales #tvadvertising Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
-
Connected television helps to broaden the range of opportunities for branded content partnerships, says Brad Feinberg, North America vice president of media and consumer engagement at Molson Coors Beverage Company, in this interview with Beet.TV contributor Jon Watts at the Cannes Lions International Festival of Creativity. Special thanks to TripleLift for sponsoring our series. #beetcannes #canneslions2024. Visit Beet.TV for this video (https://lnkd.in/eXFNVvT6) and much more! Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
-
Consumer identity resolution provides the backbone for marketing strategies amid the ongoing fragmentation of the media marketplace, says Matt Spiegel, executive vice president of TruAudience growth strategy at TransUnion, in this interview with Lisa Granatstein, editorial director of Beet.TV at the Cannes Lions International Festival of Creativity. Special thanks to Digital Turbine, Integral Ad Science, Intent IQ and TransUnion for sponsoring our series. #beetcannes #canneslions2024 Visit Beet.TV for this video (https://lnkd.in/extU6nxb) and much more! hashtag #audienceidentifiers #consumeridentifiers #cookielessfuture Matt will be at the Beet Retreat Berkshires! Join us: July 21-23 🏞 https://lnkd.in/ewhG-SSV
-
Contextual advertising's power is amplified with artificial intelligence, says Clarissa Season, chief experience officer at Omnicom Group's Annalect, in this interview with Lisa Granatstein, editorial director of Beet.TV. Special thanks to Seedtag for sponsoring our series. #contextualads #adtech #digitaladvertising Visit Beet.TV for this video (https://lnkd.in/eKc2KPpJ) and much more! Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
-
Artificial intelligence unlocks media-buying efficiencies, says the always informative Mike Bregman, chief activation officer at Havas Media Network, in this interview with Lisa Granatstein, editorial director at Beet.TV, at the Cannes Lions International Festival of Creativity. Special thanks to Criteo, CVS Media Exchange (CMX), LiveRamp and Snap for Business for sponsoring our series. #beetcannes #canneslions2024 Visit Beet.TV for this video (https://lnkd.in/eaGXT-Wb) and much more! Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
-
We're excited to welcome to the #BeetRetreat Berkshires: Maureen Bosetti from Interpublic's IPG Mediabrands, Kevin Canty & Tal Almany from Kargo, Amie Owen from Interpublic's KINESSO, Andrew Reedman & Katherine Yager from LG Ad Solutions, Frederick Stanichev from LiveRamp, Lisa Coffey & Debbie Wogan from LoopMe, Kristin Wnuk Crawford & Brenda Salce-Garcia from Madhive and Sean B., Mike Evans, Cassidy Diamond & Charlstie Veith from Magnite, Elizabeth N. from Marriott International, Jennifer Gaudet Huffman, Melaina LaSalle, Omar H., Daniel Cooper & Scott Lichtenthal from Mastercard / Mastercard Data & Services and Larry Gelfand from Media.net... (thread 3/6) Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
-
-
We're excited to welcome to the #BeetRetreat Berkshires: Dave Antonelli, Kemal Bokhari, PMP & Lauren Schweitzer from DISH Media, Jeff Tetrault from Dumbstruck, Inc., Kevin Krim from EDO, Inc., Pooja Midha from Effectv, Michael Kraut from Experian, Katy Loria from FreeWheel, Shenan Reed from General Motors, Jen Soch & Lauren L. Lavin from WPP's GroupM, Molly Hop from Havas Market, Mike Bregman from Havas Media Network, Alex Stone from Horizon Media, Monica Down & Liz Schiff from Integral Ad Science, Carol Hinnant from Comscore, Inc., Laurel Rossi from Infillion, Lauren Wetzel from InfoSum, David Fahey & Jesse Weinstein from Innovid and Suzanne Skop from Instacart... (thread 2/6) Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
-