BBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO New Yorkers work job by job and client by client to create and deliver the most compelling commercial content. For nine years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for seven years, BBDO has been ranked the most awarded agency network across all marketing communications in the Directory Big Won. In addition, BBDO is currently ranked the world’s most Effective Agency Network in the Global Effie Effectiveness Index for the second year in a row. Quite simply, great work works great for our clients.
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We couldn't be luckier to have the incredible Emily Portnoy join our team! Thanks Campaign US for helping us share the exciting news.
People moves: BBDO New York has hired Emily Portnoy as its chief strategy officer, it shared exclusively with Campaign US. She departs McCann New York for the role, where she held the same position, and will start work at BBDO in May. Details:
BBDO New York reposted this
This week's Ad of the Week comes from BBDO New York and Snickers - taking "You're Not You When You're Hungry" to new heights. Explore other ads from Deutsch LA, The Room Service, TBWA\Media Arts Lab, and DAVID New York with #MusebyClio's 5 Ads of the Week.
BBDO New York reposted this
Everybody knows breakups are tough, but what’s even tougher is being reminded of them everywhere you go. That’s why Pedigree makes it possible to adopt a dog that is the exact statistical opposite of your ex. Through Pedigree.com/rebounddogs people can input the characteristics of the person they’re trying to get over, and are matched with an adoptable dog in their area, kicking off a new life of love for the both of you. #TheWorkTheWorkTheWork #BBDOWW #ReboundDogs BBDO New York
BBDO New York reposted this
With attention spans down, and distractions at an all-time high, it’s no secret that reading is becoming a hobby of the past. For Penguin Random House, the world’s largest publishing company, that’s a problem. Introducing Reel Page Turner. The first-of-its-kind partnership that turns some of Penguin’s newest releases into animated trailers - bringing potential new readers beyond the front cover. With help from Meta, BBDO New York was able to target new readers in a place they already spend most of their time. Instagram Reels. #TheWorkTheWorkTheWork #BBDOWW
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Rebound Dogs, get over your ex by adopting their exact opposite. More about BBDO New York and Pedigree's latest dog adoption initiative!
At a time when dating apps and social media have many people thinking romance is dead, Pedigree believes you can still find love at first sight by visiting your local shelter. Rivaling a Hallmark movie, our latest global adoption campaign depicts the moment we lock eyes with the true love of our lives. 🐕 ❤️ #theworktheworkthework #bbdo #bbdony #bbdoww #pedigreedogfood #feedthegood #dogadoption Mars Petcare
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Big congrats to Nancy Reyes on being named a 2024 Matrix Honoree by NYWICI, joining a group of trailblazing women in leadership. 👑 We can't wait to celebrate on May 21 at the historic Ziegfeld in NYC. BBDO New York #NYWICI #RuleBreakers
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Julia White, chief marketing and solutions officer, on the introduction of the new brand platform. “We knew that we needed to secure an emotional territory that is very distinct,” explained White. “The world of business-to-business marketing and B2B tech is busy, and it can all feel the same. So I wanted to know what our unique place in the world was and what we were going to stand for.”
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Following our NBA teaser, BBDO and Meta released a cinematic trailer that blends realities – giving a glimpse into the chaos Loki creates in Asgard’s Wrath 2 – out today and only available on Meta Quest. #AsgardsWrath2 #MetaQuest #bbdoww
BBDO New York reposted this
To introduce the world to Asgard’s Wrath 2, Meta and BBDO created a disruptive, reality-bending teaser shown during the Phoenix Suns game. By interrupting one of the most anticipated NBA moments of the year and tricking over 2.5 million viewers, we set the stage for the biggest Virtual Reality RPG ever created. #AsgardsWrath2 #metaquest