BBDO LA reposted this
“At AT&T, we always say our agency partnerships are marriages, not flings. We do really treat it like a marriage in the way that we communicate,” said Lianne Sinclair, VP Advertising and Social Media at AT&T. At Brandweek 2024, BBDO's Matt Miller and AT&T's Lianne Sinclair had a great conversation on how to maintain a thriving brand-agency relationship through communication, trust, and a mutual appreciation for Taylor Swift... perhaps? More on ADWEEK from Kyle O'Brien: 🔗 https://lnkd.in/ekgnceih