Basemakers

Rambler Sparkling Water is bubbling up on shelves across the US! Here is their story: In the heart of Austin, Texas, Rambler Sparkling Water began its journey to create a refreshing sparkling water inspired by the natural springs of Texas. It all started with a group of locals, James Moody, Dave Mead & Jeff Trucksess, who wanted to bottle the spirit of Texas in every can. Their goal was not just to quench thirst but to also support and protect local water sources. From sourcing local limestone-filtered water to their eco-friendly packaging, every step they take is designed to minimize their environmental footprint. They even donate a portion of their profits to Texas land and water conservation efforts. With its crisp, clean taste and dedication to the environment, it quickly gained a loyal following. You can now find Rambler on the shelves of major retailers and in the hands of consumers across the nation. Love to represent an awesome Austin brand like Rambler! Great execution by the Basemakers team!

Nothing like an iced cold Oli Pop on a hot summer day! Love to see the continued OLIPOP PBC branded coolers in stores. Shout out to the Basemakers team!

How a Powerful Superfood Inspired the Launch of Pirq… You know what they say, mama knows best! Minal B., the founder of Pirq, grew up learning about the incredible power of turmeric from her mom. By consuming it daily, she found her vitality & wellness significantly improved. Inspired by her mother’s love of turmeric and its health benefits, Minal embarked on a mission to make plant-based nutrition convenient, delicious, and accessible for everyone. Determined to harness the power of this superfood, Minal spent 3 years researching & developing a line of plant-based protein shakes. The result? Pirq – a beverage that combines the goodness of real plant based protein and superfoods with the convenience of a grab-and-go drink. Starting a business is never easy, and Minal's journey was no exception. From securing funding to navigating the complex world of CPG, every step came with its own set of challenges. Minal's unwavering belief in her vision kept her going. With the perfect blend of taste, nutrition, and convenience, Pirq was ready to hit the market. The response was overwhelming – consumers loved the delicious flavors and the fact that they could enjoy a nutritious beverage on the go. Pirq quickly gained traction, becoming one of the best-selling protein drinks on Amazon shortly after launch, followed by a growing retail distribution. Before long, it was a favorite among health enthusiasts, busy professionals, and anyone looking for a better way to nourish their bodies. Today, Pirq is continues to expand distribution while extending their product lines to offer the benefits of curcumin to all! Great Pirq display execution by the Basemakers team! 

Exciting news! Basemakers, a dynamic and rapidly growing company, collaborates with some of the most exciting natural brands in retail across the country. Their mission: enhance brand visibility, optimize product placement, and drive sales growth. We are now seeking passionate individuals to join their expanding team. #opportunity #hiring #teamgrowth

Full Fridge of Harmless Harvest ! 🚀 Ever wondered which placements drive the highest sales lift for beverages? Branded coolers are huge! Unlike promotional displays, these coolers stay on floor for longer periods of time, boosting sales volume significantly. Great job by the Basemakers team on this cooler execution! 

Recess is redefining functional beverages across the US! It all started with a vision from founder Benjamin Witte... Recognizing societal pressures and ubiquitous stress, Ben's mission was clear: create a great-tasting beverage that helps people feel balanced and focused. From the start, Recess was crafted with meticulous attention to detail, combining natural ingredients like CBD hemp extract and adaptogens to create unique brand. Launching Recess was no small feat... In a saturated market, Ben faced the challenge of introducing a novel concept. With a clear vision and determination, he navigated these hurdles doubling down on social media and new distributor launches. A significant challenge was the regulatory landscape surrounding CBD, which presented distribution hurdles in mainstream retailers. This obstacle spurred innovation, leading to the development of the Recess Mood line, featuring adaptogens without CBD, allowing the brand to maintain its promise of calm and balance. Recess quickly gained traction, becoming a staple in daily routines. The brand's minimalist aesthetic and promise of clarity struck a chord. Ben envisions Recess as more than just a beverage —it’s a lifestyle brand for those who want to live life more cool, calm and collected. His ability to identify a market gap and create a resonant product has turned Recess into a standout brand. Great execution by the Basemakers team to help Recess continue its growth!

Jake Hillstrom is #hiring. Know anyone who might be interested?

PATH has already prevented over 350 million single-use plastic bottles from pollution! I recently caught up with PATH CEO Shadi Bakour, and he shared some epic news… PATH is now the exclusive unflavored still water brand available at the Sphere in Las Vegas! You can now grab custom Sphere x PATH reusable aluminum water bottles at every event. Path will be distributed at: -All concession stands -Grab-and-go stations -23 suites -Backstage But that’s not all… PATH is lighting up the iconic Exosphere, spreading the message of reducing single-use plastics across the Vegas skyline. Congrats to Shadi & the PATH team on landing this epic partnership. Awesome timing as Basemakers has just launched retail execution in Las Vegas! 🎰

From a small kitchen to a $100mm raise: The Journey of NICKS! In 2014, Niclas (Nick) Luthman, a mechanical engineer with a sweet tooth was diagnosed as pre-diabetic. This lead to him embarking on a mission to create tasty treats that didn’t compromise on health. Armed with self-taught food engineering skills and thousands of experiments, he was determined to revolutionize snacking. In 2017, Nick turned down the offer to become Chief Food Engineer for the Swedish Space Agency, famously stating, “It’s Earth that needs tasty no-sugar-added treats.” His vision was clear: create healthier snacks for everyone, right here on Earth. Gathering friends and passionate food scientists, Nick launched his namesake brand, Nick’s, in 2018. The confectionery business proved challenging, but their dedication to creating delicious and healthy treats kept them going. The result? Mighty tasty success. In 2019, Nick’s began distributing outside of Sweden, reaching markets like France and Germany. In the UK, Nick’s became the best-selling foreign brand on Amazon. The product line expanded to include amazing, creamy ice cream, winning hearts and taste buds across Europe. In 2020, Nick’s made its grand entrance into the US market with Swedish-style light ice cream, raising $100mm in the process. Pints filled with love, cookie dough, and low calories captured the American market, bringing a taste of Sweden stateside. From a small kitchen experiment to a global sensation, Nick’s proves that you don’t have to compromise on flavor for health. Proud to represent the brand in the US with the Basemakers team's retail execution!

Excited to share a "first look" at our new full-service sales agency! After launching the giveaway contest with Startup CPG yesterday, I've received tons of messages excited to learn more about it. We're focusing on 4 key areas: -Sales Strategy -Key Account Management -Distribution Management -Retail Execution Our goal is to bring on the best brands and pair them with the best talent across these sales disciplines. By selecting only high potential & high performing brands, we'll be able keep our total brands lower for a high-touch experience at Basemakers Excited to announce our 5 finalists July 26th!