Base Beauty Creative Agency™

Thanks to Emma Goldberg and The New York Times for publishing "The Rules for Hybrid Work Were Always Made Up". It's true. Fifteen years ago I started my marketing agency Base Beauty Creative Agency™ as a virtual business. After years of being criticized by employers for not playing along with archaic butt-in-seat expectations, I made up my own rules. Through the years as we've been refining this system we've tried 100% virtual, also hybrid and now we call our style "mostly work from home." If you strive for this mode of work, I share tips on how to make this a success in the article linked here. What's your work style preference - in-person, hybrid or "mostly world from home"? #business #marketing #work #qualityoflife #returntooffice #wherebrainsmeetbeauty

My friends at Base Beauty Creative Agency™ teamed up with Ad Age to produce a report on "The Empathy Effect." In the world of marketing, success hinges on a delicate balance between brand building (emotional appeal) and performance (data and analytics). Brands must master both to thrive. Without an emotional connection, customers are less likely to respond to performance marketing efforts, often forcing brands to compete on price alone. The "Empathy Effect" in marketing highlights the importance of creating meaningful connections with customers. When customers feel understood and valued, they develop loyalty and trust, which translates into more effective and sustainable marketing outcomes. I am excited to attend the webinar tomorrow featuring Jodi Katz from Base Beauty Creative Agency™ John Dioso from Ad Age Alan Samuel Cohen an EQ expert Echo Sandburg, from Colgate-Palmolive and Jerry Wu from Grande Cosmetics, LLC You can also join the webinar by using the link below: https://lnkd.in/eZw4QhkE

In Ad Age and Base Beauty Creative Agency’s survey of over 200 marketers, we found that the ideal agency partner has staff who can directly relate to customers' experiences, align with their team, and care deeply about how customers feel when making purchase decisions. Discover how emotional connections with consumers drive growth in a market projected to reach $646.20 billion in 2024. #ad To learn more, download this white paper today! Made possible by Base Beauty Creative Agency™. https://lnkd.in/gzC8rRTH

I'm excited to share major Base Beauty Creative Agency™ Jodi Katz news! Ad Age and Base Beauty Creative Agency™ just launched a first-of-its-kind research report titled “The Empathy Effect: Unlocking explosive growth in beauty, wellness, and personal care industries.” As part of this six-month-long research project, Ad Age deployed a custom survey with Signet Research Inc. to C-suite leaders at beauty, wellness, and personal care companies. The 200 decision-maker survey respondents shared their experiences with advancing marketing and creative initiatives, their points of view on where agency partners provide value, and what role empathetic thinking plays in this work. As AI is poised to transform the beauty and personal care industries, empathy is vital to bridging the gap between automation and humanity. Base Beauty integrates empathy into all of our marketing strategies by starting with tech-enabled quantitative analysis using data from sources like Mintel, Tagger by Sprout Social, Brandwatch, and Muck Rack, which is especially important since the report shows that 95% of industry leaders rate “expertise in data analysis” as important when selecting or maintaining an agency. This report showcases how our team uses empathy to create growth for our clients every day. Read the white paper to learn from interviews and case studies with Milani Cosmetics CMO Jeremy Lowenstein, EltaMD Skin Care Colgate Skin Health Chief Brand Officer Echo Sandburg and Face Reality CEO Jeremy Soine. The report is available for free download at the link below. How does empathy advance your own work?

I'm excited to share major Base Beauty Creative Agency news! Ad Age and Base Beauty Creative Agency just launched a first-of-its-kind research report titled “The Empathy Effect: Unlocking explosive growth in beauty, wellness, and personal care industries.” As part of this six-month-long research project, Ad Age deployed a custom survey with Signet Research Inc. to C-suite leaders at beauty, wellness, and personal care companies. The 200 decision-maker survey respondents shared their experiences with advancing marketing and creative initiatives, their points of view on where agency partners provide value, and what role empathetic thinking plays in this work. As AI is poised to transform the beauty and personal care industries, empathy is vital to bridging the gap between automation and humanity. Base Beauty integrates empathy into all of our marketing strategies by starting with tech-enabled quantitative analysis using data from sources like Mintel, Tagger, Brandwatch, and Muck Rack, which is especially important since the report shows that 95% of industry leaders rate “expertise in data analysis” as important when selecting or maintaining an agency. This report showcases how our team uses empathy to create growth for our clients every day. Read the white paper to learn from interviews and case studies with Milani Cosmetics CMO Jeremy Lowenstein, Colgate Skin Health Chief Brand Officer Echo Sandburg and Face Reality Skincare CEO Jeremy Soine. The report is available for free download at this link: https://lnkd.in/gc9JVcBi How does empathy advance your own work?