Barrel

Aquor Water Systems redefined the traditional spigot by making a sleek and modern hydrant and other home & garden accessories. We helped Aquor increase customer acquisition and optimize the overall experience on their website. "At Aquor, we faced significant challenges with our website that hindered our ability to maximize app functionality and achieve optimal site performance and conversion rates across both our direct-to-consumer (DTC) and B2B sales channels. After reviewing several developers, Barrel emerged as the clear choice for us due to their focus on design, site performance metrics, and their commitment to clear project timelines. Barrel proved invaluable in helping us navigate through our outdated website constraints. Particularly on our B2B side, where we struggled with managing discounts, distribution, and retroactive adjustments for forgetful customers, Barrel offered a tailored solution outside of Shopify’s native capabilities. Their team provided clear guidance and support as we implemented Shopify’s B2B platform, enabling us to streamline access to Pro Pricing for our B2B clients. Now, our B2B customers enjoy a seamless purchasing experience, free from the distractions of DTC-specific content, which has significantly reduced friction in their buying journey. Throughout our partnership, Barrel not only met but exceeded our expectations. Their transparency in deliverables and project scope ensured we stayed on track with our timeline, and their ongoing support has been invaluable in maintaining our new platform. We are thrilled with the results and look forward to continuing our successful collaboration with Barrel." - Aiyoko Ishida, Marketing Manager at Aquor Water Systems Check out our full blog post here: https://lnkd.in/eNZZRxnU

🚨 Attention Shopify Plus Merchants 🚨 Did you know that Shopify is requiring all Shopify Plus stores to upgrade from checkout.liquid to checkout extensibility by August 13, 2024? 🛒 ⏳ We recently helped our client Cabot Creamery with the upgrade, which included updating checkout customizations, setting up pixels, and moving to one-page checkout. This update ensures that Cabot is set up to continue accepting orders and payments through August and beyond. Learn more about the Shopify checkout extensibility upgrade requirements here: https://lnkd.in/efuq8Xih Need help meeting the deadline? Reach out to [email protected] and our team will start with an audit of your current checkout and outline all of the requirements needed for a seamless transition.

With 9k downloads, our open-source Shopify Vite plugin, Volt, is currently being used by developers all over the world. Volt is a tool that helps developers create websites and applications quickly and efficiently, making them load faster for a better user experience. This was highlighted during an AMA at the 2024 Shopify Summit, Editions.dev, by Shopify founder Tobias Lütke.

An industry innovator, Willow created the first wireless, hands-free wearable breast pump in 2018, making it discreet and convenient for nursing mothers to pump on the go. Their latest pump integrates the Willow companion app, which provides tools for tracking pump sessions, milk volume, and other data to monitor the breastfeeding journey. Following an audit of the website, Willow engaged Barrel for a website redesign to implement the findings from the website strategy and audit on their key ecommerce pages. Our proposed strategy focuses on educating the user about Willow’s hero product – the pump – to create a clear pathway for new users to find and purchase the product seamlessly. Check it out at onewillow.com. Read the full news post here: https://lnkd.in/e-nsKrfV

Bobo's makes nutritious oat snacks with organic ingredients for everyone in the family. We collaborated with the Bobo’s team to redesign their website to increase subscription rates and retention. The website modernizes Bobo’s online presence while conveying the simplicity of the brand’s oat snacks. In our redesign, brand storytelling is used across the Bobo’s website to invite users into their origins while educating them on the nature of the product. User-generated content and testimonials are featured throughout the website to illustrate their strong sense of community through social proof. Check out the full news post here: https://lnkd.in/eBXCCvG2

We'll see you in Toronto!

Check out our recent Shopify DTC/B2B redesign for Aquor Water Systems 💧

We're super excited to kick off this study with Databox aimed at helping Shopify merchants better understand cart abandonment and how to improve results!

Peter Kang is the Co-Founder & CEO at Barrel, a creative and digital marketing agency in New York City that specializes in designing digital experiences for consumer brands. Before launching Barrel, Peter worked on Wall Street as an investment banker at Lehman Brothers. In this episode of Turning Pro Podcast, Adrian Alfieri and I discuss the highs and lows of agency life, the importance of team support when things aren’t going right, and Peter’s lessons learned from running Barrel for 18 years. [01:42] Resiliency lessons from launching 18 years ago. [04:13] Transitioning from Wall Street to entrepreneurship. [12:08] How an office eviction led to rapid growth at Barrel. [15:11] Capitalizing on ideas from a diversified client base. [17:06] How pursuing efficiency led to new agencies. [19:21] Building spinoff startups based on friction points. [29:25] Hitting the daily trifecta: the gym, work, and family. [32:34] Focusing on high impact tasks with 100% focus. [38:57] Generating new ideas from reading and writing. Check out the full episode here: https://lnkd.in/dbFdZ86Q

Accessibility is good for business, full stop. At Barrel, we design and build Shopify websites with accessibility as a key requirement, not a bonus feature. We also help brands remediate existing websites to improve accessibility and offer a more inclusive site experience. An accessible Shopify website is crucial for reaching a broader audience and ensuring that everyone can easily learn about and purchase your products online. Lastly, having an accessible website mitigates any legal action that can be taken against your business. By being proactive, your business can avoid penalties later on while also doing what’s best for the business and your customers. Learn more about our Shopify accessibility offering here: https://lnkd.in/eXWhMaA6