Ready to 'run the cold'? #client Smartwool has teamed up with Altra Running to launch a limited-edition, cold-weather run collection, exclusively available at REI. We're proud to support this launch in an integrated capacity—stay tuned for the full case study coming soon. In the meantime, check out the head-to-toe Merino run kit available today through November 1 in-store and online: https://lnkd.in/guG9pjXa
Backbone Media
Marketing Services
Carbondale, CO 7,958 followers
Our mission is to amplify active lifestyle brands to expand their communities and cultivate lasting connections.
About us
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent. Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups. Check out our website to learn more about us and what we do.
- Website
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http://www.backbone.media
External link for Backbone Media
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- Carbondale, CO
- Type
- Partnership
- Founded
- 1997
- Specialties
- Public Relations, Media Planning & Buying, Social Media, Media Events, Media Hosting, Digital Media, Product Placement, Crisis Communications, Facebook Advertising, Ecommerce Marketing, Marketing Consulting, Google Advertising, YouTube Advertising, TV Advertising, Affiliate Marketing, SEO, Programmatic, SEM, and YouTube
Locations
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Primary
65 N 4th Street
Suite 1
Carbondale, CO 81623, US
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3001 Brighton Boulevard, Suite 900
Denver, Colorado 80216, US
Employees at Backbone Media
Updates
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Senator Bennet today announced the introduction of the Gunnison Outdoor Resource Protection – or GORP – Act in the U.S. Senate. The GORP Act is the result of a community-driven initiative more than 10 years in the making and is designed to protect more than 700,000 acres of key public lands in our home state of Colorado. Learn more about the initiative here: https://lnkd.in/g9vXwRZN Big thanks to The Wilderness Society for helping bring together this long-term vision.
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Thanks to the Colorado Tourism Office for hosting another incredible Colorado Governor’s Tourism Conference this week in Crested Butte, Colorado! Our team formed connections with leaders in Colorado’s travel and tourism industry and took away valuable lessons from informative and insightful sessions throughout the conference.
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We are thrilled to announce our partnership with Selkirk Sport - We are Pickleball. As its PR agency of record, Backbone will reinforce the brand's position as the premier option in the rapidly-growing sport of pickleball. Selkirk is a family-owned business with five distinct brands, each dedicated to expanding the reach of pickleball to a broader community. Selkirk Sport serves as the flagship brand, offering premium, made-in-the-USA pickleball paddles. Other brands include SLK, AvaLee, Selkirk Labs, PlayPickleball.com, the premier online destination for pickleball players looking to learn the game, and Selkirk Pickleball TV, the original and only free pickleball app. Read more about the partnership: https://lnkd.in/dWYXtt-W
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With the next presidential debate taking place tonight, our earned and paid media teams compiled some helpful tidbits to help brands understand the nuances of marketing during election season. Check it out here: https://lnkd.in/gmRt8i82
What to Keep in Mind When Marketing During Election Season
backbone.media
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To help build roots and cultural relevance in today’s emergent hiking communities (and debunk any myths that Merrell is just “your dad’s hiking shoe”), Backbone tapped into its network of more than 500 influencers and content creators to create a custom influencer program. Read the full case study: https://lnkd.in/ghbwqjH4
Merrell ≠ Your Dad’s Hiking Shoe
backbone.media
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Backbone isn't your average niche agency—we apply a work-hard, play-hard mindset to win for our clients in the active lifestyle industry and beyond. Thanks Brian Bonilla for including us in your recent Ad Age piece about niche agencies! https://lnkd.in/g5cG2qg8
8 surprising specialties at niche agencies
adage.com
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We're hiring! Apply for our Senior Growth Marketing Manager role, a specialist position within our Paid Media team with a focus on e-commerce and DTC clients. Learn more and submit an application here: https://lnkd.in/gU_HYNjU
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Our 'Measure What Matters' content series delves into the nuanced and multifaceted measurement process to help marketers understand which measurement solutions are best for their brand and how they can be integrated into a holistic measurement strategy. Our first installment covers Media Mix Modeling (MMM), which uses a variety of statistical methods to correlate patterns in channel selection, spend, time, and more to sales while involving no direct user tracking. Read the full article here: https://lnkd.in/gFACtHtm If you missed our intro piece on the series, you can read it here: https://lnkd.in/gPbNHAhB
Measure What Matters Part I: Media Mix Modeling (MMM)
backbone.media
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How important is having a strong SEO strategy? Ask Turtle Fur, who caught the attention of the Wu Tang Clan via its SEO strategy spearheaded by Backbone. Read the full case study: https://lnkd.in/dF7NextB
How Turtle Fur’s SEO Strategy Caught the Attention of the Wu Tang Clan
backbone.media