B2Linked | LinkedIn Ads Performance Agency

You're losing the #LinkedInAds game. You're given limited budgets, then feel the pressure from higher-ups to make every dollar count. You can't justify spending any more without proving ROI. And even if you do see a return, margins are miniscule because of how much was invested along the way. After auditing 800 LinkedIn Ads accounts, we've seen one common theme: Wasted ad spend. What B2B companies need is lean LinkedIn Ads management. A way to cut the waste from poor targeting, bidding, and campaign setup, and maximize their return from the platform. - No more presenting another week of poor ad performance to your boss - No more feeling like your ad budget is getting sucked into a vacuum - No more racking your brain trying to figure out how to make LinkedIn Ads work B2Linked is the only agency with the framework to help B2B companies maximize profit by minimizing waste and the proprietary software to execute at scale. Learn more about us and book a discovery call to get started here: https://lnkd.in/eMk8yN53. #b2bmarketing #linkedinadvertising

#LinkedInAds Exclusions Can Be Less Than 300 People 🤯? This is AJ Wilcox, and I don't know if you all are going to find this as revelatory as I did, but I wanted to share something I learned that I'm really excited about. I've wondered about this for a long time. A rep recently confirmed to me that audiences that are <300 people (will show too small to use in your targeting) actually function as exclusions! So let's say you create a retargeting audience of anyone who submits a Lead Gen Form. Unless you're running huge budgets, it's going to take ages to get that audience over 300 people. But you'll want to exclude those who've submitted the lead form from your audience, right? Even though that audience shows <300 people, you can still exclude that audience from your Lead Gen campaign and it will honor it. So add that retargeting audience as an exclusion to your campaign, and you'll be excluding those who've already submitted the form. I also verified that you can combine multiple <300 audiences and as long as they add up to more than 300 total, you can use them in a campaign. Mind blown 🤯

LinkedIn's Thought Leader Ads are the real deal. Really! Advertisers have reported seeing a lot of success so far. So we interviewed Taina Palombo-Price from LinkedIn for the details on how this ad format came to be and how best to use it. Get the full story in our most recent episode of The LinkedIn Ads Show: https://lnkd.in/g_DFjvRA #b2bmarketing #LinkedInAds

Very few advertisers know how to influence buyer behavior to get the outcome they want. But that's Marketing's job. So we talked with Nancy Harhut, THE expert in behavioral science in marketing, for some tips. She shared some practical advice on the newest episode of The LinkedIn Ads Show—Check it out: https://lnkd.in/g9p4-iPx #b2bmarketing #LinkedInAds

Your #LinkedInAds targeting should be fine-tuned to avoid paying to get in front of the wrong people. That's where exclusions come in. Here's how, what, and what not to exclude from your targeting in the latest episode of The LinkedIn Ads Show: https://lnkd.in/gPg7N2Hv #b2bmarketing #linkedinadvertising

If your website or landing page(s) are leaving something to be desired, your #LinkedInAds aren't going to perform as well as they could be. For the full episode, click here: https://lnkd.in/gsAY3_W7 #b2bmarketing #linkedinadvertising

Most marketers target the end-user of their product/service—the person experiencing a pain—and then stop there. What they miss out on is targeting those who are also key decision makers in a purchase. Otherwise known as the Buyer Committee. By showing your #LinkedInAds to both parties, you increase your chances of success. On episode 91 of The LinkedIn Ads Show, we talk all about how to best target the Buyer Committee—Check it out: https://lnkd.in/gmCRgWn8 #b2bmarketing #linkedinadvertising

All LinkedIn advertisers should be retargeting on the platform. If not, you're leaving A LOT of money on the table. There are multiple ways to retarget on #LinkedInAds... - Website visitors - Video ad views - Single image ad interactions - Lead gen form opens - List uploads - And more But which are the best methods? And what does a good nurture strategy look like? We cover all this on episode 58 of The LinkedIn Ads Show podcast—Check it out: https://lnkd.in/gAxxhENH #b2bmarketing #linkedinadvertising

No amount of advertising can save a company that has no product-market fit. Some business owners might start a company around a pain they've struggled with, to find that they're one of only a few who share the same pain. Or it's not a big enough pain for people to care, especially pay, to solve it. That's why, for your #LinkedInAds to work, you first need to identify: 1/ What things you offer that are of value. 2/ What audience cares an awful lot about those things. We talk more about how to find product-market fit on this episode of The LinkedIn Ads Show—Check it out: https://lnkd.in/g9kf4kJW #b2bmarketing #linkedinadvertising

#LinkedInAds offers 12 different ad types. Which ones should you be using? Here's a list of the best ad types to be using RIGHT NOW and into next year (as well as which ones to avoid): https://lnkd.in/g3fdyA_d #b2bmarketing #linkedinadvertising