Brand Rural on the up By Kirsten
Notice how "Rural" is popping up in brands everywhere? I'm all for it. There was a time, when I couldn’t tell you about my city credentials quick enough. But a decade after moving to rural Victora, the sentiment has completely flipped and now I put my rural credentials first. I have written about the concept of ‘geographical narcissism’ – it’s the idea that metropolitan experience is more valuable than rural experience. It’s often reinforced by headquarters of companies and organisations, being based in the cities (so it’s where you go for promotion). Then there’s its sinister ‘cousin’: “urbansplaining”. This is a term I recently came across, which encapsulates that feeling when people in the city tell you in the country, what you need. But, here comes “Brand Rural” - I've outlined my theory of the 3 driving factors which have led to this momentous and welcome change over the past decade. Read the article below. And for all you rural and regional brands - I see you! Keep up the good work - and if I haven't tagged you here, please tag yourself. Dimity Smith Regional Australia Institute Rural Women's Day Ltd National Rural Women's Coalition Rural Women's Day Ltd Rural Aid Georgie Robertson The Regional PR Co. Jackie Elliott Tori Kopke Rural Child Health Australian Rural Leadership Foundation #farming #rural #rurallife #agriculture #womeninag #ruralbusiness