Aum Group

AUM Group is a multicultural film fund. AUM Group develops and acquires creative IP, finances multicultural motion pictures, and invests in the next generation of storytellers. Multicultural audiences have been a boon for the film industry. The Latino, Asian, and African diasporas, alone, represent half of domestic box office audiences today and are poised to become the majority by 2040. Moreover, the Asian and Latino diasporas are the fastest-growing populations in the country. Data also suggests that if more than 30% of the cast is diverse, the film performs better at every budget level. Finally, multicultural audiences out-index every other demographic in online media consumption on every device and for nearly every major creative format. But it’s hardly roses. Fewer than 5% of the 1,300 directors from the last 11 years’ top-performing films reflect the composition of society we live in. While the major festivals have fared better in their recognition, they still represent relatively low numbers compared to the general spectrum of society with only 35% of helmers coming from underrepresented racial/ethnic groups (i.e. a ratio of 1.9 white directors to every one director of color) and 25% from women. That’s why we’re here. This changes now.

Sitting firmly at 97% on Rotten Tomatoes, check out FANCY DANCE, debuting in theatres for a limited run, followed by a debut on Apple TV! A stunning, heartbreaking tale of a sister trying to save her family, Oscar-nominated star Lily Gladstone cites this as her best performance and the strongest indigenous story she's ever done. We're honored to be a part of this journey with pioneering writer-director Erica Tremblay, Miciana Alise, and breakout star Isabel Deroy-Olson. Buy tickets now: https://lnkd.in/eFzA35Qe

I have never been prouder or more excited to announce…well… just about anything! Fancy Dance is coming to select theaters June 21, and to Apple TV June 28. Erica Tremblay’s incredible debut feature film, co-written with Miciana Alise, is through and through a love letter to Indigenous women and the love we carry for our people. Our matriarchs have always done whatever it takes to hold us together in a world that is often crafted to pry us apart; from our languages, our children, and for far too many of our relatives, from life itself. In spite of it all, we are here…so we dance. So much love to everyone who made this film possible, we can’t wait for the world to see Fancy Dance (and we dare you not to fall in love with Isabel Deroy-Olson, our Roki 💜) - Lily Gladstone

We’re excited to share that LAYLA by writer-director Amrou Al-Kadhi, is heading to Sundance Institute Film Festival in World competition! When Layla, a struggling Arab drag queen, falls in love for the first time, they lose and find themself in a transformative relationship that tests who they really are. Cast: Bilal Hasna, Louis Greatorex, Safiyya Ingar, Darkwah, Terique Jarrett, Sarah Agha. From Amrou: Queer Arab win ❤️! Humbled & overjoyed to announce that my debut feature film, LAYLA, is world premiering at Sundance Film Festival in the World Dramatic Cinema Competition. #Sundance24   Following Layla, a British-Palestinian drag queen who loses & finds themselves in the throes of first love, this movie is my love letter to the creative resilience of the queer community, and an unbridled celebration of queer Arab magic.   None of this would be possible without the ferocious support & wild talent of my filmmaking soulmate @savannahjbay. And the sensational @fbhula, who pushed me in every direction throughout. And my good friend & producing wizard @crackerjaw who has championed me from day 1. Eternally grateful to @nybongiovi & @spellman.samantha, who saw the potential of this film and got it over the finish line with their infinite wisdom. Thanks to everyone @film4 & @britishfilminstitute for supporting me to make this - @cheast, @phoebe_kate_ & @amy_rosanna.   This film would be nothing without the spectacular lead performances of @bilalhasna_ & @louisgreatorex , who bared their souls with their extraordinary talent. Every cast member, put together by @shaheenbaigcasting , is true dynamite 🔥   @safiyyaingar, @hausofdarkwah, @teriquejarrett, @selfesteemselfesteem , @bby.ldn , @sarahaghaonline, @iamalexismeshida , @emmakatherinemcdonald , @acorleoneb   As a film director, I would be rudderless without this exceptional team of HODs, who each wowed me with their creations.   DOP: @craigdeandevine Production Designer: @sorayagilanniviljoen Costume Designer: @cobbieyates Make-up Designer: @adelefirth_make_up_design Editor: @fionabrands_ _ Composer: @cj_mirra Intimacy Director: @edenedeneeden Locations: @cselinam   Big up the geniuses @molinarepost !   This film was a feat…25 locations, tunnels filled with drag queens…I am eternally grateful to our production team, led by @emilysprecious @tomleatherbarrow_ & @everdeemedia , who pulled a magic trick to make this impossible movie   And I have forever gratitude to my screenwriter mentor @russelltdavies63 , who has, over the years, pushed me and taught me into being a better writer, and a better person. 🩷😭🎬