Athlytic

The most effective method for brands to connect with student-athletes for partnerships is... ✨ NIL platforms. ✨ We asked student-athletes who've secured 10 brand partnerships to share their approach in initiating those deals. The majority answered with NIL platforms such as Athlytic. Hence, brands interested in collaborating with college athletes should meet them where they are. Our platform has hundreds of eager student-athletes wanting to contribute to brands' marketing campaigns. Start connecting with them through our platform today 👉 https://lnkd.in/etHyj4pa

The college athletes who are the most valuable to your brand could be right in front of you. Take the "From Memes to Dreams" collaboration for example. College football player, Dieunerst Collin, initiated a partnership with Popeyes by posting a legendary meme of himself when he was 9 years old, urging his followers to get the brand's attention. A few hours later, Popeyes struck a deal. But what made Dieunerst so valuable to Popeyes? 1. The 19-year-old already had a genuine fondness for their product, bringing insights, credibility, and authenticity to the brand. 2. Dieunerst evoked heartfelt memories among Popeyes' audience. The public responded to the campaign with positive comments like “Y’all did that. I’m having Popeyes for dinner now.” Overall, pay attention to the athletes who already rave about your product, are currently reaching out, or have a unique connection like Dieunerst. Learn more👉 https://lnkd.in/dXqA-adX. #brandpartnership #influencercampaign #marketingstrategy

This week, we asked 10 student-athletes how many brands they have partnered with. Half of them responded with 10 or more. Those athletes are from non-revenue generating sports such as track & field, DII basketball, and soccer. That being said, the more familiar college sports for NIL deals like D1 football and basketball don't have to be your only options for athlete sponsorships. Consider exploring the underrepresented sports for partnerships as their athletes have shown success in bringing value to marketing campaigns. #nil #sportsbusiness #linkedinsports #collegesports

A couple weeks ago, we had the privilege to go back to our roots and onboard Michigan State athletes onto our MyHive platform! MSU has one of the leading programs for NIL, so it's rewarding to support and collaborate closely with such a prestigious program. We are excited about the opportunity to assist these athletes in navigating their NIL journey effectively, giving them the tools to confidently manage their businesses. If you are interested in learning more about how to give your student-athletes access to our tools, let's chat! 👉 https://lnkd.in/eBEYmhek #NIL #collegeathletics

We understand that one of the hardest parts of influencer marketing is identifying creators that are the right fit for your brand… That’s why we have created our latest product, MyHive! We're making it easier for marketing managers to curate more authentic and direct relationships with our creator-athletes. 🤝 With MyHive, marketing managers will have an easier time choosing the creator-athletes who align with their brand’s campaign goals. 📈 More in-depth information about creator-athletes will be available through their profiles such as their social media analytics, past partnerships, and interests. Create an Athlytic account today to start forming unique and effective partnerships with our creator-athletes 👉 https://lnkd.in/eurDhqxD Message us if you have any questions! #influencermarketing #productmarketing #marketingcampaign #marketingstrategy #brandstrategy

A couple of weeks ago, we had the pleasure of partnering Myles Comfort Foods with six HBCU basketball players, marking the first-ever NIL deal at the HBCU classic. The response was uplifting. Four news articles highlighted the partnership, applauding Myles Comfort Foods for breaking barriers and establishing a precedent for future NIL deals with HBCU athletes. We are immensely proud to have been a part of this historic moment. We are excited for HBCU athletes to take off in the NIL space. If you’re curious in forging partnerships with college-athletes for a marketing campaign, schedule a meeting with us to explore how we can make it possible! 👉 https://lnkd.in/epFQfidi #sportsmarketing #influencermarketing

Something big is happening... All we can say right now is that the game is going to change for your athlete influencer partnerships. Stay ready. March 5th. 🔗 Sign up for our newsletter to be the first to know 👉 http://eepurl.com/hAzgMv #sportsmarketing #influencermarketing #creatormarketing

Let's talk about LSU and NIL... Not only has the university established a winning athletics program, but it has also fostered an environment where many of their student-athletes are emerging as savvy businesswomen/men. Angel Reese (5.2M followers) and Livvy Dunne (12.4M followers) are in On3’s Top 10 NIL earners list with Flau'jae Johnson (3.1M followers) not far behind. 👌 That’s three athletes from women’s sports leading in the NIL space for the tigers. 📌 Why are female athletes dominating in NIL partnerships? Student-athletes like Reese, Dunne, and Johnson are creating content around other aspects of their lives beyond being D1 athletes. Many of their partnerships with brands reflect those interests and hobbies. For instance, Reese collaborates with Fashion Nova because she’s interested in styling. Johnson loves to make music, so she has a partnership with JBL. 🐯 To sum up, LSU has established themselves as a top university for student-athletes in both athletics and business. #nil #linkedinsports

These six athletes made history for being the FIRST to receive an NIL deal at the HBCU classic this past weekend! 👏 🏀 Jeremy Dixon 🏀 Imajae Dodd 🏀 Ketron Shaw 🏀 Tahj Harding 🏀 David Pope 🏀 Michael Harrell Winston-Salem State competed with Virginia Union during All-Star weekend in Indianapolis. 🧀 Myles Comfort Foods, a protein-packed mac & cheese brand, took the opportunity to support historically black colleges and universities. Not only did this partnership bring awareness to the brand, but it also shone a light on the student-athletes, their universities, and the culture within. #hbcupride #sportsmarketing #collegesports

Celebrating #blackhistorymonth with Ashton Keys, the founder of Athlytic, by discussing black culture, our journey, and the significance of this month. Hear more of what Ashton shares on our blog! 👉 https://lnkd.in/eC4d4rsi #blackfounders #blackentrepreneurs