Athletech News

The CEOs behind the hottest boutique fitness brands pull back the curtain on the industry's biggest challenges and most exciting opportunities. 🔗 Discover how they're staying ahead of the curve: https://bit.ly/3WiI6fu

The fitness industry is undergoing a generational shift. 🔀 Gen Z's focus on mental health, social connections, and personalized experiences is forcing gyms and studios to adapt or risk irrelevance.

41% of gym-goers are saying 'no thanks' to high membership fees. 👋 In a poll conducted by YouGov, cost was the most common reason people gave for canceling their gym memberships. These new findings may help explain the surging popularity of low-price operators.

Transforming gym spaces into dynamic fitness playgrounds, Aktiv Solutions leads the revolution in functional strength training. Read how Aktiv Solutions is enhancing user engagement and functional strength training for all.

The low-price chain plans to open over 250 gyms by 2030. 💪 EoS Fitness, an amenity-rich, high-value, low-price (HVLP) fitness operator, is reportedly seeking new capital to fuel its growth.

Say goodbye to back pain with Pvolve! 👋 The fast-growing functional fitness brand has launched a Lower Back Support Series designed to address the root causes of back pain. The Lower Back Support Series is designed to strengthen and stretch the core and lower body to address the root causes of spinal discomfort.

From recovery boots to cold plunge tubs, these self-care products will help you recreate the feel of an exclusive wellness club at home, for a fraction of the price. https://bit.ly/4eIB7nd

Function Health is having a stellar year. Not only has the health tech startup partnered with luxury lifestyle and fitness brand Equinox to deliver biomarker lab testing, but the longevity-centered health platform has secured $53 million in a Series A funding round that attracted a slew of celebrities and wellness experts.

LGBTQ founded and led for over 25 years, the boutique fitness giant is just as committed to championing inclusivity today as it was in the late 90s #Barry's #Athletech News

Three popular Peloton instructors are set to exit the at-home fitness giant following a round of contract negotiations that has left some Peloton devotees disheartened. Star instructors have created and maintained the magic of Peloton. What happens next for the connected fitness brand amid financial struggles?