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Thrilled to welcome Michael Musselman, VP of Partnerships at Astronomer, to our panel on Cloud GTM and Channel! 📈 Michael previously scaled Lacework's marketplace revenue from $0 to $50M with 300-700% YoY growth, making him one of the most successful Cloud GTM leaders. ⚡ Why Michael's perspective is unique At Lacework, he architected their cloud partnership strategy from scratch, joining as employee 68 and growing with the company to 1,100 FTE. He achieved remarkable results: ✔️ $0 to $4M in AWS Marketplace revenue in year 1 ✔️ Growing it >7X in year 2 ✔️ Scaling 2-3X in year 3 into $MM globally, with the marketplace becoming a dominant revenue channel - driving over 60% of company's worldwide revenue ✔️ Impressively, ~44% flowed through Channel Partners (CPPO) Now at Astronomer, Michael continues to innovate in cloud partnerships, leading its overall partnership & cloud marketplace strategy. 🎯 Mastering Cloud GTM at Scale Michael approaches cloud #partnerships with rare strategic depth, comparing them to a "layer cake" where success requires mastering multiple layers - from co-selling to co-innovation. He emphasizes that marketplace success isn't automatic. Being listed in the marketplace is like being a product at Walmart on the bottom shelf of aisle 300. Just because you're there doesn't mean you'll get sales. “There's still a lot of work that has to go into that” - he underscores. Michael coined the 5 C's framework, enabling companies to tap into cloud providers’ vast customer networks through marketplace collaborations, ecosystem partnerships, and cloud integration strategies. He is also a recognized thought leader in the field, sharing insights on Cloud GTM strategies at prominent industry events, such as AWS re:Invent. Join our panel with Michael Musselman to learn how top ISVs use AWS Marketplace & Channel Partners for rapid growth. ✅ Register now: https://lnkd.in/eHSfXd7W But there's more. 📢 We've assembled an exceptional lineup of speakers. In "Scale Your Growth with AWS Marketplace in 2025" event on November 13th, you'll learn from: ✔️ Keynote from Lewis Howarth, Worldwide Leader of AWS Marketplace Adoption ✔️ Keynote from Jay McBain, Chief Analyst in Canalys on marketplace evolution and opportunities for ISVs and partners ✔️ Panel on how to Expand your Global Presence with AWS Marketplace ✔️ Panel on How ISVs use AWS Marketplace & #ChannelPartners for rapid #growth Each panel will include 5 leaders from AWS and top ISVs. 📅 Join us on November 13, 9-11 AM PT In just 2 hours, 12 top experts will share insights that could transform your cloud GTM strategy and accelerate growth with AWS Marketplace. The timing is strategic - just a few weeks before re:Invent 2024. You'll get the latest insights on AWS's marketplace and can focus on what matters most at re:Invent and in 2025. ✅ Register now: https://lnkd.in/eHSfXd7W This event is FREE - share it with others. Partner Insight