Aryel

It's already been a week since #INNOV8 wrapped up, but we're still riding that wave of excitement 🌊 Heads up, we'll be dropping the videos of those amazing #panel discussions soon. But hey, let's not keep you waiting – here's a little teaser of what went down: Rob Meldrum highlighted the balanced approach to technology, emphasizing that AI shouldn't be used to mask poor technical or strategic decisions. Instead, he advocates for leveraging existing technologies more effectively in the years ahead. Sarah Whitfield focused on the significance of privacy in digital advertising. She believes in using current tools to ensure ads are both effective and privacy-compliant, highlighting this as a key priority. Jerusha Ujanga then jumps in, putting the spotlight on keeping brands safe and sound in this digital jungle. Jon Walsh reminded us of the value of trusting our instincts, despite the growing reliance on data-driven decision-making. And then there's Ed Greig FRSA, who has a unique perspective, finding parallels with 'Love AIsland' in the most unexpected contexts and discussions, even in Simon Halstead address. Stay tuned for the full scoop from INNOV8 💥 🎙️ Claudia Mastromauro - Diane Perlman - Victoria Usher 📹 Ice Line Agency - Elliott Smart #Aryel #INNOV8

The Aryel team is thrilled to be part of the Adylic event in London! We're eager to connect and share our latest innovations and creative solutions with you. Experience firsthand what sets Aryel apart in the industry 🚀 Participate in our Play & Challenges for some interactive fun, and be sure to grab some exclusive Aryel merch while you're here! Mattia Salvi, Elena Soraya Aliyari, Davide Bettinelli, Vincenzo Schifano

Aryel is thrilled to be part of the Rich Media Festival, hosted by OMG and organised by Adylic 🚀 Join us at this fantastic event where innovation meets creativity. Drop by our stand to experience our cutting-edge AR rich media formats and have a chat with our team. Experience firsthand how Aryel is revolutionizing interactive media. Our team will be there to showcase our latest formats and have engaging conversations about the future of media and technology. Don’t miss out on this opportunity to explore, learn, and connect. We look forward to seeing you there! Mattia Salvi, Elena Soraya Aliyari, Vincenzo Schifano, Davide Bettinelli Anja Adžić & Becca Albon

Aryel expands further into Europe! 🌎  By entering the French and German markets, we are enhancing our footprint in the AdTech sector and delivering advanced augmented reality advertising solutions. This strategic expansion will help us reach a larger audience and strengthen our global partnerships. As part of our growth strategy, we are focusing on targeted acquisitions in AdTech to broaden our distribution capabilities and improve our product offerings. We have positioned ourselves uniquely by becoming the only provider of AR campaigns in programmatic advertising on the open web, offering unparalleled flexibility to distribute ads both programmatically and through direct buy. This dual capability ensures that we can meet the diverse needs of our clients, delivering high-impact AR ads wherever they are most effective. Discover more about our expansion horizons in our latest blog 👇

Last week, the Aryel team gathered for our H1 retreat, enjoying a BBQ at a charming villa near Milan! 🥩 These moments are essential for us to connect with teammates we don't work with daily and celebrate our achievements from the first half of the year. 🎉 During this important team-building event, our CEO and Co-Founder, Mattia Salvi, along with our COO & Co-Founder, Vincenzo Schifano, shared insights about our journey so far and the exciting goals we have for the coming months. We can't wait to unveil our upcoming innovations! 🏁 #Aryel #offsite #teambuilding

How could we start this month? With a Product Update from our team! Dive into the fresh features of our latest June release. What’s new? - Integrated Else Logic: Introduced else condition for dynamic campaign responses, enhancing AR scene interactions. - New Trigger Event: Automate actions like score increases or scene changes based on variable changes. - Enhanced Text Asset Properties: Customizable line spacing, backgrounds, borders, rounded corners, and padding. - Simplified Asset Management: Select and manipulate multiple assets simultaneously using CMD/CTRL click or SHIFT click. Learn more below 👇🏻 #Aryel #JuneProductUpdate

We're exited to announce the third INNOV8 Talks featuring Amy China Wire, VP Teads Studio UK. In this episode, we explored: - Innovation and Interaction through AR: Highlighting how augmented reality (AR) is driving innovation in digital media with applications like luxury product virtual try-ons and enhancing interactions between brands and audiences. - Omnichannel Storytelling and Content Integration: Discussing the effectiveness of storytelling across multiple channels, exemplified by campaigns such as Nissan's integration with "The Flash" movie, and the importance of seamlessly integrating creative content across diverse platforms. - Measurement and Future Trends in Advertising: Focusing on measuring the effectiveness of creative content through advanced metrics and frameworks, and providing insights into future advertising trends, including ongoing creative optimization and the adoption of new technologies in marketing strategies. Catch some highlights here below 👇🏼 Tune in to our YouTube channel to catch the full conversation: https://lnkd.in/dBEatdyV #Aryel #INNOV8Talks #ARadv #Omnichannelstrategy

It's hard to believe it's already been a month since the #INNOV8 Roundtable wrapped up, but we're still buzzing with excitement about the results and the fantastic time we had with key players in London's advertising scene. We’re excited to share the video from this incredible event in London, where we delved into a highly relevant topic: "Attention: How to Capture, Maintain, and Measure It." Here’s a look at what we discussed ⤵️ Gianluca (GL) Ena highlighted the value of context and premium content for capturing high-quality attention. He noted that ads presented in a clean layout and alongside slow content boost impact and engagement. Gianluca also emphasized Hearst UK’s dedication to maintaining these high standards to effectively connect with their audience. Claudia Mastromauro delved into the cognitive aspects of attention, explaining its types and the importance of Sustained Attention for advertisers. She highlighted how different forms of attention impact consumer engagement, emphasizing that Sustained Attention improves retention and brand recall. Claudia also discussed innovative formats like Aryel's immersive ads, designed to keep viewers engaged longer. Her insights emphasized the need for advertisers to create content that captures and maintains audience attention effectively. Andrew Barke examined the challenges of measuring consumer attention, considering various aspects and industry views. He presented IAS (Integral Ad Science)'s evidence-based strategies for assessing and improving ad effectiveness. A special thank you to Amy China Wire for her outstanding moderation during the entire discussion. Watch the video below to catch the best moments of the event and hear comments from some of our guests👇🏼 Special Thanks to: Erik Bogsnes, Tersia Chiduwa, Philippe Ladvocat, Dino Myers-Lamptey Aryel CC Team & Partners: Amira D., Rossella Selenati, Elena Soraya Aliyari, Luca Dadatti Ice Line Agency, Teads, Media For All [MEFA]

The renowned "Raise your Arches" campaign, created for McDonald's by the creative agency Leo Burnett, won the Silver Lion for Creative Effectiveness at this year's Cannes Lions International Festival of Creativity. At Aryel, we are proud to have been part of this massive campaign with the AR creative format developed in collaboration with OMD Italy and distributed via display. 🎯What makes this format special and how was it created? Thanks to Aryel’s AR technology, the iconic eyebrow-raising gesture has become the key to unlocking the next piece of advertising content. This means that users are no longer passive viewers but are actively engaged in the experience. This breakthrough, made possible by facial recognition technology, perfectly illustrates how advanced tech and creativity can combine to create unforgettable moments. By making the gesture, users unlock the award-winning commercial, offering a fresh and innovative way to expand reach and adapt content for different media. We can only say kudos to Leo Burnett for winning the award and a special thanks to OMD Italy for choosing us. Take a look at the AR creative related to the commercial below. 👇🏼 #CannesLions #Raiseyourarches #McDonalds #Augmentedreality

When you're lacking what you need, the solution is simple: build it yourself! That's exactly what Daniele Grotto, SDR & Sales Intelligence Analyst at Aryel, decided to do when he realized the need to track the history of outreach activities with the Growth team. Faced with a fragmented tech stack and increasing volumes of data, Daniele recognized the importance of developing an automated, aggregated database to provide clear insights into the effectiveness of strategies. Let's hear it from him for the full story. 👇 #Aryel #Outreach #buildinpublic