Arlington Strategy

Want to know what it is really like to run a business? This week, Jennifer was a guest on the OMG Teach Me Podcast and discussed the entrepreneur's mindset with host Cheryl Fischer and guest Tara Claeys of Design TLC, LLC. 🎧 Grab those headphones and take a listen! 

🎙️New episode with high performance coach and founder of Crown Yourself, LLC , Kimberly Spencer, 👑 Queen-B(usiness)™ Leadership Coach. As we talk with Kimberly about the ups and downs of entrepreneurship, discover her secrets to redefining success, embracing authenticity, and unleashing your inner potential. Click the link to check out the episode: https://bit.ly/3XU7PvO

❌ MYTH: Likes and follower counts are enough to determine how well your pages are performing. ✅ FACT: Those metrics are a great place to start! But they’re far from the whole picture. Getting a more holistic view of your KPIs (accounts reached vs. accounts engaged, customer acquisition cost, conversion rate, etc.) will help you create a more comprehensive marketing strategy.

❌ MYTH: You have to be active on every social media platform to stay relevant (is now the time to finally create that Threads account?) ✅ FACT: Not so fast. You'll almost always lose if you try to be everything to everyone. Identify your target audience and where they spend time scrolling. Focus your energy on where you'll shine most.

🎙️New episode with Roger Martin. Hear how seasoned entrepreneur Roger Martin, CEO and Co-Founder of ThriveMore Brands, navigates rapid growth, giving back, and overcoming challenges. Listen now: https://bit.ly/31TArqL

🎙️New episode with Kurt Uhlir! Kurt Uhlir shares his unconventional wisdom on navigating the complexities of business with humility and vision on this episode of The M Word podcast. Listen now: https://bit.ly/31TArqL

Step aside, Pinterest! Today's #FridayFeature is on pinned posts — the VIP section of your profile. 📍 Pinned posts stay front and center at the top of your page for all your followers to see, ensuring your most important content gets noticed in the feed frenzy. They're also a great place for new followers to start if they're just now discovering your page. The next time you post something your followers just can't miss – put a pin in it! Stay up-to-date with the latest marketing tips and trends with our newsletter today! https://bit.ly/3yWYRxJ #SocialMediaMarketingTips

❌ MYTH: Viral social content is the best strategy to boost sales. ✅ FACT: Viral posts are hard to come by (and even harder to guarantee!). You might see a temporary uptick in conversion or engagement. Still, without consistent efforts to build your online community, these "one-and-done" customers will unlikely become repeat purchasers or devoted followers once the buzz dies down.

#ClientSpotlight on Metrotalk Inc! This 20-year-old local telecommunications business had an extensive marketing wishlist that were able to work with them on. From developing core messaging to establishing a comprehensive marketing strategy, Arlington Strategy stepped in to get the job done. If you need guidance on where to take your business, our strategists are here to help! Contact us today to get started. https://bit.ly/2H1f1kQ

Come out and meet a great group of incredible women at the next women in business networking event. We'll save you a seat!