It’s been a busy month here at Archive! Catch up on everything we’ve been up to this September: https://lnkd.in/e-2mD3e4
What an incredible September! During a month traditionally focused on “newness,” our team was hard at work promoting the value of secondhand and resale. Fjällräven, the iconic Swedish brand, launched their P2P resale program just in time for the colder months. https://lnkd.in/ecXxdk7u The North Face expanded their Renewed program with a new online trade-in option, making it easier than ever to sell secondhand North Face pieces. https://lnkd.in/eCpaCpvs Perhaps the most exciting of all, over 20 of our brand partners joined forces to celebrate Second Hand September! This included in-store activations, online promotions, creative messaging, and more. https://lnkd.in/ez8m87mb Speaking of Second Hand September, I had the privilege of moderating a panel at Archive’s first shopping event at Blank Studio in NYC, where executives from DVF (Diane von Furstenberg), maje, and Christy Dawn discussed why resale is a natural fit for their brands. The night ended with cocktails, light bites, and a chance to shop preloved pieces in-person—a perfect way to wrap up a busy month! https://lnkd.in/eERGaWcH More to come as we head into holiday! 💚