Applecart

"My daughters taught me the art of a political deal. [Ahead of our primary], she told me: 'You can run, but the night after the election, NSYNC is going to be at the Nassau Coliseum, and we want to go.' So, on primary night, we pulled off this really stunning upset. When the local TV station asked, ‘What’s your next step?’ I looked into the camera and said, 'I'm going to an NSYNC concert with my daughter.'“ This Election Day, hear the story of former DCCC Chair Steve Israel’s surprise victory in his first congressional race in Episode 4 of Applecart’s “Decision Makers” podcast.  Listen to the full episode and subscribe for more below! Applecart: https://lnkd.in/eV3VeMQw Apple: https://lnkd.in/e7skxept Spotify: https://lnkd.in/ecAQnhHY Podbean: https://lnkd.in/eXcXaSun

THIS is the insight: “Surrounded the entire program with a complex news boosting strategy. Roughly 25,000 ads - hundreds (maybe thousands) of articles. Voters read less news than ever. We brought the news to them.” It’s why companies like Applecart matter. Thanks Jen Roth for putting this in my feed.

Meet Lisa Chapman, Applecart’s VP of Client Services! Lisa helps to lead a dynamic team of strategists dedicated to advising clients on their use of Applecart’s platform. Before her role at Applecart, Lisa designed and managed digital communications campaigns at Novartis and BCW (now Burson). We are lucky to have Lisa as a leader of our client services team. Learn more about Lisa Chapman and her journey at Applecart here: https://lnkd.in/eEjdbGtH

Hundreds of Fortune 500 companies and leading agencies, trade associations, nonprofits, and advocacy organizations trust Applecart to ensure their message reaches the decision makers who have the greatest impact on their business – C-suite executives, policymakers, investors, the media – and those who influence them. Learn more about how Applecart empowers organizations to reach their most important decision makers: https://lnkd.in/egPkaeHK

"It was a perfect storm: one horrific debate night, the anxiety... from so many donors and the sudden turning off of spigots where a flow of dollars became a trickle... the Trump campaign out-raised the Democrats for the first time in a long time…. I think the aggregate of all of those things... finally led [Biden] to what I think history will regard as one of the most noble and difficult decisions that any president has made—not to run." In Episode 4 of Applecart’s “Decision Makers” podcast, we were thrilled to welcome Former DCCC Chairman, Steve Israel. During a historic election year, few have a better perspective on how decisions are made at the highest levels of Democratic politics. Listen to the full episode and subscribe for more below! Applecart: https://lnkd.in/eV3VeMQw  Apple: https://lnkd.in/e7skxept Spotify: https://lnkd.in/evcuWWp4 Podbean: https://lnkd.in/eXcXaSun

Our team of Senior Managing Directors bring decades of experience to advise nearly 100 Fortune 500 companies, as well as the world’s largest trade associations, nonprofit organizations, ad agencies, and C-suite advisory firms on how best to reach their most important stakeholders. We continue to hire Senior Managing Directors in both Washington and NYC – check out the links below to learn more:  - Senior Managing Director, Washington, D.C.: https://lnkd.in/dB749J_n - Senior Managing Director, New York City: https://lnkd.in/dtKfbPfp

There are a small number of people with first-hand insight into how decisions are made at the highest levels of the Biden White House. Kate Bedingfield, our latest guest on the “Decision Makers” podcast, is one of them. Hear about Kate’s journey to the White House, how President Biden’s 2020 presidential campaign came together, and more in Episode 3 of “Decision Makers.” Listen to the full episode and subscribe for more below! Applecart: https://lnkd.in/eV3VeMQw  Apple: https://lnkd.in/efHZzPhf Spotify: https://lnkd.in/eJ7EF2E2  Podbean: https://lnkd.in/eXcXaSun

Our company-wide events are a great opportunity to bring our whole team together outside of the office. For our latest outing, we visited Electric Shuffle! Our people are the reason we continue to be ranked one of the best places to work in New York, DC, and nationwide – and we’re hiring! To learn more about open roles on our growing team please visit applecart.co/careers.

Meet Kelsey McLaughlin, Applecart’s VP of Media! Kelsey is a digital advertising expert with nearly 15 years of experience in crafting and executing campaigns that represent hundreds of millions of dollars in media spend – including for Fortune 500 brands, presidential campaigns, and leading nonprofits. At Applecart, Kelsey leads a dynamic team of digital media buyers and strategists, advising clients on how to optimize their media campaigns targeting Applecart’s audiences. We’re lucky to have Kelsey at the helm of our media efforts! Learn more about Kelsey McLaughlin and her journey at Applecart here: https://lnkd.in/e96tKVbc

“Ultimately, you’re not going to persuade [an] elected official that they should do what you want them to do unless you can explain to them how they can go home and sell to their constituents that this is a good thing for them.” There are few people in the world who know more about how decisions are made at the highest levels of politics than our latest guest on “Decision Makers,” Kate Bedingfield, Former White House Communications Director and Deputy Campaign Manager for President Joe Biden. She offers a glimpse into that process and much and much more in Episode 3. Listen to the full episode and subscribe for more below! Applecart: https://lnkd.in/eV3VeMQw Apple: https://lnkd.in/efHZzPhf Spotify: https://lnkd.in/eNDvgBnh Podbean: https://lnkd.in/eXcXaSun