Appcues

When Enzo Avigo left Intercom to start his own venture with June.so, he went all-in on creating the dream onboarding experience—and it was a 12-month marathon of trial, error, and obsession. He learned that great onboarding is: ❌ NOT all about reducing friction ✅ Starts with picking the right onboarding for your business and iterating The best way to know which onboarding flow to pick? Take a step back and think about your larger go-to-market motion. 🔗 https://appcu.es/3XhUmfa

Which one are you: 👀 I read EVERY notification ❌ I rage-click X on in-app notifications 🙈 My unread notifications are higher than the avg. credit score (we're not judging!) A well-timed, in-app message is a powerful way to connect with users. But how do you communicate in-app without coming off as spammy? 👋 Welcome new users. 🕰️ Get the timing right. 🤝 Consider your audience.

Ever met someone so organized that you secretly wish you could steal all of their Google Docs, Asana boards, and Notion setups? For us, that's the legendary Anna Casey, our Senior Product Marketing Manager. After championing 20 feature launches last year, she's created a robust product launch system that's a work of art, including: ✅ Product marketing roadmap to organize and streamline communication  ✅ Tiered launch framework so launches get appropriate resourcing and priority  ✅ Launch board for major milestones linking key assets w/ a comprehensive overview  🔗 Copy and paste your heart out here: https://appcu.es/4gmmV3X

88% believe product-led experiences are crucial to competing and differentiating in the market. 🤯 If you’re not actively working on yours, it's a good time to start. That’s why we polled 350 SaaS professionals—so you could learn exactly what to do about it. 🔗 Grab all of our findings, best practices, and insights: https://appcu.es/4gzJimK

We asked Lauren Schuman to share her insights on how she approached onboarding at Mural 👇

Never underestimate the power of a scrappy PM on a mission to boost retention. You don't have to wait for your engineering team to shape your product experience. When you're deep in the user data trenches, nabbing those quick wins is key—and waiting on your dev team can hurt your bottom line. Within 2 months of implementing Appcues, ProfitWell by Paddle boosted first-week retention by 20%—all because a scrappy PM looked for a tool to help him do more with less. You love to see it! 😍 Get the full deets here: https://appcu.es/3zrdYWC

Launching a new product or feature requires careful planning, timely execution, and a whole lot of communication. It can feel overwhelming—especially when you’re just getting started. That's why we've created our free Product Launches 101 course: https://appcu.es/4gVccOr

We crunched the numbers on the 40 fastest and 40 slowest-growing SaaS companies, and here's what we uncovered: The top 10 fastest growers scored 92.6 out of 100 for ease of use. The key factors for success? 🔰 Easy peasy usability 🆘 Top-notch support 🛠️ A seamless setup process 🔗 Get access to the source data here: https://lnkd.in/gQRz68k5

If you want to keep new users as customers, your product has to work seamlessly from the start... 👉 And there’s no better retention mechanism than a stellar product tour.

Be honest: are you still sending out one-size-fits-all feature announcement emails in the name of product adoption? There's a better way. Litmus breaks down how a few in-app flow tests and a handy-dandy tooltip increased feature adoption by 2100%.