Aperiam

🚀 Exciting News: Aperiam Invests in Gigi! 🍒 Aperiam is thrilled to announce our latest strategic investment in the rapidly growing fields of commerce media and Connected TV (CTV). With Amazon Ads leading the way as the largest commerce media channel and the fastest-growing Streaming TV ad platform, we are proud to introduce Gigi to our portfolio. Why Gigi? 1️⃣ Innovative Product: Gigi stands out with its unique capability to merge a brand's first-party commerce data with Amazon's data. This integration allows for enriched audience targeting and precise omnichannel measurement, enabling brands and agencies to buy and measure Amazon Streaming TV ads more efficiently. 2️⃣ Experienced Team: Gigi's leadership, spearheaded by co-founder and CEO Adam Epstein, is comprised of seasoned commerce media professionals. They bring a visionary outlook on the future of Streaming TV, commerce media, and data collaboration, backed by a proven track record of success in the industry. We are confident that Gigi’s groundbreaking capabilities will drive significant progress in how brands utilize data to optimize their advertising strategies on Amazon’s platform. Discover more at gigico.tv and in Insider. (link in comments)

🚀 Exciting News from Aperiam! 🚀 We are thrilled to announce our participation in the seed funding round for BranchLab, a pioneering data science company revolutionizing healthcare advertising with privacy-first solutions. This funding round, led by newark venture partners, will accelerate BranchLab's innovative approach to transforming the healthcare advertising landscape. In a world where privacy regulations are becoming increasingly stringent, BranchLab is leading the charge with their advanced AI software that enables healthcare and pharma brands to reach consumers in a privacy-compliant way. Their groundbreaking HealthGraph™ technology aggregates anonymized data from over 300 million U.S. residents, ensuring that personal health data is protected while delivering effective, targeted advertising. At Aperiam, we are committed to supporting visionary teams like BranchLab's founders—Josh Walsh, Michael Parkes, and Chris Cagle—as they navigate the complexities of healthcare advertising and push the boundaries of what's possible with AI and data science. The future of healthcare advertising is here, and it’s privacy-safe. We look forward to working alongside BranchLab as they set new standards and help healthcare and pharmaceutical brands navigate these critical changes. 💡 Read more about this exciting company in the comments!

We're excited to share our investment in Symitri, the world’s first fully integrated privacy firewall and real-time data cleanroom for the open web. Symitri is a seamless EZ-button for deterministic campaign targeting, measurement and attribution, without exposing any personal data—pseudonymous or otherwise—to the bidstream. A simple solution to digital advertising’s most complex problem. To learn more about Symitri and to opt in for updates, please visit www.symitri.com and be sure to follow Symitri here on LinkedIn. We’re excited to share more in the weeks to come!

We're thrilled to announce Aperiam's latest investment in PilotDesk, a groundbreaking no-code, AI-powered platform that is set to transform ad operations and account management. PilotDesk is a new company led by the former co-founders of SpringServe (acquired by Magnite). It uses AI solutions to streamline repetitive tasks in ad operations, enhancing efficiency and boosting revenue. Congrats to PilotDesk, we're thrilled to partner with you. https://lnkd.in/eKP5iYwJ

Check out the latest from our portfolio company Anoki Inc! https://lnkd.in/g-ZSYGAn

Congratulations to our portfolio company, Bonbon Technologies, on forging a new partnership with The Trade Desk! Publishers who adopt The Trade Desk's OpenPass Single Sign-On (SSO) will gain the capability to enhance user registration and engagement through Bonbon's reward system. By incentivizing users to register with their email addresses, publishers can harness these addresses to generate anonymized, hashed IDs via The Trade Desk's UID2, making targeted advertising more effective and secure. https://lnkd.in/eFAjAqtj

TelevisaUnivision is the latest media company building a shopping/retail media offering using our portfolio company Shopsense AI! https://lnkd.in/gax3sz7H

POSSIBLE Miami proved once again to be an indispensable hub for the advertising and marketing ecosystem, facilitating unparalleled opportunities for collaboration and industry advancement. We extend our heartfelt congratulations to Christian Muche for his visionary leadership in establishing POSSIBLE as the definitive gathering for industry leaders. As proud investors, we are thrilled to support and be a part of this innovative event. Our gratitude goes out to Cindy Grospitch, Joann DePass, Joachim Vranken , and Alexandra D'Arpino for their exceptional efforts in making the Innovation Stage a cornerstone of insightful dialogue and forward-thinking ideas. Highlights for Aperiam's portfolio companies, advisory clients and partners include: - Roqad winning the Startup Pitch Competition. - James Avery from Kevel enlightening attendees on the full potential of retail media. - Memorable AI's Sebastian Acevedo and Mars' Sorin Patilinet sharing insights on using AI for creative effectiveness. - Adam Heimlich from Chalice Custom Algorithms along with Dan Rosenberg from Octane11, Richard Brandolino at IBM, and Laurel Rossi from Infillion discussing B2B best practices. - Jeffrey Hirsch from FxM and Tylynn Pettrey from Chalice presenting on Hershey's use of AI to optimize business outcomes, with Vinny Rinaldi and Lou Paskalis. - The debut of the "Generative AI Happy Hour" hosted by Rembrand, Chalice, and Memorable. We look forward to continuing these important conversations and fostering further innovation across the industry with POSSIBLE in 2025 and beyond!

Check out this collaboration between TelevisaUnivision and our portfolio company Transmit: a unique ad format that integrates vertical social video ads with live events and premium content. https://lnkd.in/e8A3sYzV Scott Young Seth Hittman Rob Friedlander Ricardo Bueso

We're delighted to congratulate our portfolio company ID5.io on their remarkable achievement of securing a $20 million Series B funding round – the largest to date for any identity company in the industry. ID5 has firmly established itself as the world's leading cookieless identifier, powering an impressive nearly 50% of global digital ad transactions. This milestone further solidifies their position as pioneers in the privacy-first advertising landscape. We extend our heartfelt congratulations to Mathieu Roche and the entire ID5 team on this significant accomplishment. Their unwavering dedication and innovative approach have been instrumental in driving ID5's success. At Aperiam, we take immense pride in our long-standing partnership with ID5, having supported them since 2019. We remain steadfast in our commitment to their mission and look forward to their continued growth and success. The future of digital advertising is rapidly evolving, and ID5 is at the forefront, paving the way for a more transparent and privacy-centric ecosystem. We are honored to be part of their journey and eagerly anticipate the innovative solutions they will bring to the industry. Congratulations once again to the entire ID5 team! Their achievement is a testament to their unwavering dedication and the transformative impact they are driving in the advertising industry. https://lnkd.in/eieAPtDz