Anteriad

🌟 May this festival of lights bring joy to you and your loved ones.✨ #HappyDiwali #FestivalOfLights #AnteriadIndia

🐾 Happy #NationalCatDay from our purr-oudly feline-friendly team! 🐱✨ Cats are inspirational when it comes to grace, focus and curiosity. Whether it’s their unwavering patience during tough tasks, agility in facing challenges, or dedication to exploring new ideas (or hiding spots!), they remind us to stay sharp and resilient.💪 So it’s no surprise that we have quite a few team members at Anteriad that are cat lovers! 🐈 Swipe to meet just a small sample of these furry friends that keep us motivated when working from home, and make our days brighter with their paw-sitivity! 🐾

B2B Marketing's Brave New World: AI, Privacy, and Driving Revenue SVP Marketing Dee (McKiernan) Blohm’s recently organized #TMX24 with her team in San Francisco and it wasn’t just another event; it was a look into the trends reshaping B2B marketing as we know it. Here are her key takeaways from the event: 🤖 AI: From Tool to Transformation  Forget basic automation. AI is taking over 75% of routine tasks, giving marketers the power to do more in less time. As Brian McLeod of AI Trailblazers highlighted, “Challenges are opportunities.” Companies that embrace AI for predictive analytics, content generation, and lead scoring are already miles ahead. 🔐 Privacy: The Trust Differentiator  Privacy isn’t just compliance; it’s a strategic advantage. Lisa Abousaleh of Neutronian drove it home: “Trust is earned in drops and lost in buckets.” Transparent, customer-centric data practices are setting brands apart in a crowded market. 🎯 ABM: Precision Engagement  Stephany Lang from Octane11 showed how Account-Based Marketing (ABM) is more than a buzzword—it’s a powerful revenue driver. The magic formula? Focused campaigns across four channels for maximum engagement. 💸 Revenue Accountability  The days of vanity metrics are over. Scott Stedman from The Imaginarium put it best: today’s B2B CMOs are “modern-day wizards,” tasked with aligning with sales and delivering real revenue impact. Dee summed it up saying "AI, privacy, ABM, and revenue-focused strategies aren’t just trends; they’re the building blocks of a whole new marketing playbook." #TMX24 underscored a fundamental truth for us: adapt or fall behind. From AI to ABM, the future of B2B marketing is here—and it’s challenging us all to step up. #B2BMarketing #ABM #Privacy #AI

Google has recently introduced significant updates to its Performance Max campaigns, but what does this mean for you? Key updates include: ✔️Campaign-level negative keywords: This allows for significant refinement in targeting by excluding irrelevant traffic and enables more efficient budget allocation. ✔️Impression share reports: A significant update that helps advertisers evaluate how often their ads appear relative to the competition. ✔️Target pacing insights: An update that will give a real-time view of whether the campaign is on track to achieve the TROAS or TCPA. 🔗Check the link in the comments for Jessica Linder's full insights.

Did you know that marketers who are confident in their data strategy are 3x more likely to see significant revenue growth. 📈 But it doesn't stop there—data confidence also drives authenticity, better audience engagement, and personalization success. 🌍Our latest European B2B Marketing Outlook report found that: 64% of European marketers are expanding into new demographics. 72% believe you can balance AI with brand authenticity. Data quality remains a top priority for improving go-to-market strategies. Ready to level up your B2B demand strategy and #GetInFront for 2025? Here are our top tips: 1. Focus on data quality 2. Keep an eye on engagement scores 3. Test out new audiences 4. Embrace AI, but don’t forget about authenticity Check out the full report here: https://hubs.ly/Q02VJ0b50 #B2BMarketing #DataStrategy #AIinMarketing #AudienceEngagement #MarketingTrends2024

Momentum is building for a successful Q4 and the outlook is positive for 2025. 🚀 Check out the latest Anteriad news, the top 10 differences in B2B marketing trends by region, as well as the key learnings from our recent events! 🙌 #GetInFront

Thank you to everyone who joined us at #TMX24! Our event was an inspiring showcase of the future of B2B marketing, delving into exciting themes such as Generative AI, Privacy & Data Management, and Marketing Efficiency. Here are the key takeaways that left us buzzing with excitement: 💡 AI in B2B Marketing: AI is revolutionizing lead generation and revenue by enabling content personalization and predictive analytics. As Brian McLeod of AI Trailblazers aptly put it, "Let's focus on building trust, not just piling up more content." 🔐 Privacy is a Differentiator: CEO & Founder of Neutronian Lisa Abousaleh made a powerful point about privacy not just being a checkbox for compliance, but a key factor in building trust. Is your brand transparent and proactive in safeguarding data? 📈 Benchmarking & Efficiency: Head of Sales & Account at Octane11, Stephany Lang's insights on multichannel campaigns boosting engagement were eye-opening, emphasizing the importance of maintaining focus. Four channels - that's the magic number! Scott Stedman Founder of The Imaginarium summed it up perfectly: "The modern B2B CMO is a wizard mastering brand building, data analysis, and account-based strategies, all while staying ahead of AI and martech trends." Hats off to our amazing speakers and attendees for making TMX24 an incredible success! Let's keep pushing the boundaries of B2B marketing together. #B2BMarketing #AI #Privacy #ABM #MarketingInnovation

Looking to #GetInFront of the right decision makers at the right time? We are here to help you execute on best-in-class marketing strategies. Meet your goals and prove impact with our end-to-end marketing solutions. 🎯 With global data, services, and insight to execute high-performing, multi-channel B2B campaigns, we're proud to be on the #Inc5000 list of fastest growing companies for a third year running! 🎉 https://hubs.ly/Q02V4Wkq0

Say hello to our newest team members from around the world! 👋We are so excited to have you on board! 🥳 #LeadLearnCollaborate #GetInFront #WarmWelcome

CMOs often find it tricky to transform their marketing know-how into strategic insights that resonate in the boardroom. According to Anteriad CFO Jim Ogle, marketing leaders can show their impact by using data to directly address KPIs and by aligning with the priorities of board members. Dive into the full article on Demand Gen Report for more insights.👇 https://hubs.ly/Q02TRDkf0 #B2BMarketing