🏆 Congratulations to Matt Crawley and the team at Lebara for winning the Breakthrough Brand with Data or AI 2024 DataIQ Award 👏 All of us at Anomalo are truly impressed by how Lebara has set the bar for using data to meaningfully transform the customer experience. Your innovative approach is inspiring, and we're excited to see the continued impact you’ll make in the industry! #EnterpriseAI #DataIQAwards
Impressive work to Lebara for being awarded the Breakthrough with Data or AI (Brand) Award at the 2024 #DataIQAwards! Lebara underwent a true data transformation in under two years, shifting the entire business strategy from offline retail stores, to an online, digital-first, AI driven customer experience. From no data science team and a rudimentary KPI reporting warehouse, Lebara overhauled its tech stack and data culture, delivering five times as much data in 12 months, empowering machine learning, personalisation, and lifetime value-based relationships with customers. This has driven a 44% increase in customer base, with 66% now active online versus 40% pre-transformation. Churn has reduced by up to 15% and Lebara now has a market leading Trust Pilot score. Click here to read more: https://lnkd.in/dR5ys5XX