Anatta

Calling all DTC marketers! We want to know which social media platforms you’re finding the most success with in 2024. Social media marketing is about more than just posting company updates. The fastest-growing eCommerce brands use social media for almost all aspects of their marketing, including: 🔴 Driving conversions (organically or via ads) 🔴 Building brand recognition and awareness 🔴 Connecting with your audience 🔴 Generating buzz for events 🔴 Curating user-generated content 🔴 Social listening to track and understand customer needs 🔴 Something else What’s your go-to social media platform for meeting your marketing goals? Vote for the platform you’re most excited about, and let us know in the comments what’s working for you. #marketing #socialmedia #dtc

We've been working with BPN for over 3 years and I can’t say enough good things about their team. This recent revamp is a testament to how much they've grown and achieved. They didn’t just build a solid business. They’re building an amazing home-base for their community to grow with them. Go one more!!

An incredible 95% of consumers rely on reviews to evaluate a product or service before they buy. That’s according to the Baymard Institute. But research, and our own experiences at Anatta, have found time and again that reviews play an enormous role in whether a customer converts on your DTC website. Download and save our Better Reviews Checklist below to keep your user reviews on track and customers converting.

The new Bare Performance Nutrition homepage is LIVE! This work has been a labor of love over the past few months. Our goal was to refresh the homepage with a stronger brand presence while enhancing navigation and highlighting unique aspects of BPN, including our YouTube channel, BPN apparel, the training app, and Nick's podcast. Next up is the rest of the site. Stay tuned. Page design by Brian Athey Page development by Anatta

Today, we’re super proud to announce our launch of Vuori’s new checkout experience built with Shopify Checkout Extensibility! For several months, our team has been engaged in designing, building, and deploying a versatile checkout system suitable for Vuori’s fast-growing business and evolving needs.  Vuori’s checkout is now extremely flexible, responsive, and extendable. On the front-end, Vuori’s checkout now offers a wide range of personalization and is a fast, frictionless shopping flow. On the back-end, Vuori can manage discounts and checkout through an easy-to-use custom-built application our team designed and developed from scratch. Here are just a few highlights of Vuori’s new checkout: > Address Validation Extension for Shopify Checkout: Ensures customer addresses are valid. > Send Order as a Gift: Allows customers to send orders as gifts. > International Shipping Message Extension: Displays messages related to international shipping. > Breadcrumbs UI Extension: Enhances the user interface with navigation breadcrumbs. > Elevar Checkout Tracking: A custom pixel that collects and processes event data, then pushes it to the Elevar Data Layer. > Custom Footer Links Extension: Adds customizable footer links. > Log State Sync Extension: Synchronizes log states. > And a ton more At Anatta, we always take a thoughtful approach in our work, and Vuori’s checkout experience is yet another testament to the Anatta philosophy. We’re excited to see how our work will continue to support Vuori’s growth! #shopify #ecommerce #technology 

Almost all eCommerce purchases happen on the product detail page (PDP). Here are 4 ways to make yours convert better. - The product detail page is vital to the success of a DTC brand. A report by Catalyst and Kantar found that 41% of purchasers who visited a PDP said it was the biggest influence on their decision-making. Because your PDP is where the decision to purchase takes place, it needs to do a lot of things: > Educate the customer > Connect with them emotionally > Make it frictionless to “add to cart” A haphazard PDP page can tank a site’s conversion rate and/or lead to a high return rate if it misleads users. Here are 4 PDP fixes from our recent redesign project for Yellow Leaf Hammocks you can implement right away for better conversions. - #dtc #ecommerce #digitalretail #uxdesign

Dollar Shave Club is a DTC legend for good reason. And when they noticed that their website needed some refreshing, we leaped at the chance. Choosing the right agency was hyper-competitive, but our flexible partnership model resonated with the DSC team. Their business goals: >> Close the gaps in their customer funnel >> Recover millions in potential revenue To achieve this, we used very targeted CRO opportunities. Some of our secrets? >> Streamlining the A/B test process >> Carefully navigating a complex codebase >> Building meaningful integrations with the right new tools Almost immediately we were able to start implementing high-quality A/B tests – in much less time. One result? An 11% increase in conversions. Read the full story of our partnership (including the insights that led to that conversion rate jump): https://lnkd.in/gTKDb-vx - #shopify #casestudy #cro #dtc #ecommerce #dollarshaveclub #dtc

Is your homepage the most important page on your DTC website? It’s the “front door” to everything you sell. Meaning, it’s where most of your customers begin their browsing experience. But designing a great homepage that aligns with the latest UX research (and most importantly, converts) is more challenging than it sounds. That’s because your homepage has to be all things to all users. It should show most or all of the product categories you offer… But it should also highlight your current sales. It should feature great, custom imagery… But 75% of DTC sites still implement image carousels incorrectly. Here are 3 homepage improvement examples we implement for clients that make a big difference in their Click-Through Rate and Conversions. The examples below come from our recent site redesign for Yellow Leaf Hammocks. #dtc #ecommerce #digitalretail #uxdesign

The average American spends almost 5 hours a day on their phone. It’s become the everything-device – and that includes online shopping. But don’t make the mistake of thinking that all web traffic is the same (or equal). These 4 charts on mobile use and eCommerce reveal some very crucial differences in user behavior and conversion rates. - #ecommerce #mobilecommerce #conversionrate #retailtech

Problem: Your DTC has a range of products, and you can’t decide which one to feature at the top of your home page. Solution: An image carousel that highlights a collection of your products. Right? Hold on – not so fast! Research from the University of Notre Dame shows that customers rarely engage with image carousels on the home page. Here’s why... On manually-rotating carousels: → Only 1% of site visitors click on non-rotating image carousels → 84% of those clicks are on the first slide → All remaining slides only get 16% of clicks Auto-rotating carousels aren’t much better: → 40% of clicks are on the first side → 18% are on the second slide → 11% are on the third side So why are carousels a problem? 1. They can be hard to read and even be mistaken as advertisements 2. They can cause the customer to misclick (especially on mobile) which leads to frustration 3. They can actually slow a customer’s purchase journey because carousels remove control over your site How to do it better: ✅ Use a static banner to give users time to read and consume at their own pace ✅ Highlight your latest sale or promotion instead of products ✅ Personalize if possible based on country of origin or last product category clicked Carousels aren’t always wrong. Many brands use them intentionally for a variety of reasons. But if you’re on the fence about what to put above the fold, try one of those ideas ☝️ first. - #DTC #eCommerce #websitedesign #userexperience