Amp

In our industry of forecasting and targeting, it's our responsibility to understand demographics and generations for the sake of informed audience targeting. Given the sheer volume of headlines and reports about Gen Alpha, you'd think we know who they are and who they'll become with absolute certainty. But that isn't the case. Check out the Ad Age article written by Anna Wilhelm, Amp's Research Director, about what we do and don't know about these kids so far. But what do you think? Can we know Gen Alpha more than this article suggests? Sound off in the comments. 💭

In the era of AI, human connection is even more vital to our work. Amp’s SVP Marketing & Brand Experience, Andres Reyes, charts a path for CMOs to leverage AI to enhance human-centered experiences and drive customer loyalty. Dive into the CMO’s Guide to Unlocking the Potential of Human-Centered AI from the Association of National Advertisers to start navigating this evolving landscape: https://lnkd.in/gndc3Rpv

Advertising is made infinitely better when Black talent is included. We’re honored to welcome another class of interns from the BLAC Internship Program as a host agency. A national program in collaboration with Procter & Gamble, BLAC champions a more diverse and inclusive advertising industry, a mission we’re proud to support at Amp. Meet our amazing new interns 👆

For Father’s Day, we’re throwing it back. Back in 2020, we spotlighted UGC from Just For Men dads who were finding creative ways to stay fit with their kids. Here’s to all the dads out there. Happy Father’s Day from Amp.

Recently, we jetted across the Pacific to Hawaiʻi for a client shoot. Get a glimpse at how we make the magic happen behind-the-scenes. Let’s chat about our production capabilities. (Beachside sets negotiable and preferable.) https://lnkd.in/e9GkfwhM

We could talk about how to stay ahead of the creative curve in the CPG market for hours. What an awesome conversation between Andie Jewett and Yin Woon Rani about the Future of CPG & Marketing Innovation at the #BISummit. Big thank you to Brand Innovators and Church & Dwight Co., Inc. for hosting.

When journalism went more remote during the pandemic, PR professionals had to adapt to the times. So, how do you virtually engage reporters for media coverage? We have a few thoughts:

Can’t wait to hear Andie Jewett talk innovative CPG marketing strategies with CEO of MilkPEP, Yin Woon Rani.

Creativity takes us to more interesting places when more people are part of the conversation. This AAPI Heritage Month, we’re celebrating the creators, leaders, and thinkers who inspire us. Who’s an AAPI creator or leader you admire? Let’s give them a shout out in the comments.👇 

Our Day of Service acts as a calling to our team to get out and get involved today, tomorrow, and all throughout the year. This keystone initiative of our agency’s Good Moves social impact platform brought Ampers together at seven different organizations. Thank you to our partner organizations for having us on our Day of Service: Cradles to Crayons Massachusetts, Cradles to Crayons Chicago, Safe Humane Chicago, Los Angeles Regional Food Bank, Feed My Starving Children (Minneapolis), SF-Marin Food Bank, and OSL (OPERATION: Sack Lunch) (Seattle).