Thinking about joining the AMA? Now’s the time! Sign up before October 8, 2024, to lock in the best pricing ➡️ https://bit.ly/3T4Lqc0 Why join AMA? Here’s what you’ll gain: 🤝 Community 🚀 Career Growth 🧩 Solutions 📚 Access to top-tier AMA Journals 🎓 Discounts on AMA Certifications Don’t wait—secure your membership today! #AMAMembership #MarketingProfessionals #AMAJournals #MarketingResearch
American Marketing Association
Non-profit Organizations
Chicago, IL 330,490 followers
The American Marketing Association is the essential community for marketers.
About us
As the largest community-based professional marketing association in the world, the American Marketing Association is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. We're home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.
- Website
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http://www.ama.org
External link for American Marketing Association
- Industry
- Non-profit Organizations
- Company size
- 51-200 employees
- Headquarters
- Chicago, IL
- Type
- Nonprofit
- Founded
- 1937
- Specialties
- Marketing thought leadership, Career advice and advancement, Marketing magazines and journals, Professional development and training, Professional Development, Marketing Training, Networking, Education, and Undergraduate Organization
Locations
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Primary
130 E. Randolph St
Floor 22
Chicago, IL 60601, US
Employees at American Marketing Association
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Rick Kendall
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Jim David
Director of Digital Marketing
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Dr. Roberta Giannini
Business Scholar | Innovation & Strategy-Driven Technologist | Featured Speaker | Advisor
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Frank Mendoza, MBA
Driving Org Transformations & Innovation with actionable AI and Data Analytics Strategies | AI Strategist and Product Manager
Updates
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In the ever-evolving landscape of digital marketing, leveraging the power of AI can be a game-changer. Curious about how AI can elevate your marketing strategy? Check out this article by Forbes! 🔗:https://lnkd.in/eAGwBj2j ✏️: Forbes #Marketing #AI #DigitalMarketing #Innovation #CustomerExperience
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Season 3 is here...🎧🔥 Host Bennie F. Johnson is back with an incredible lineup of CEOs, CMOs, and industry professionals, diving into what it means to lead marketing in today’s world. From branding strategies and empowering teams to building human connections and driving innovation, Season 3 is focused on the CMO experience—covering the topics shaping the future of marketing. Tune in now wherever you stream your podcasts! 👉 https://lnkd.in/gNHdwEV7 Catch these highly anticipated episodes: 🎙 Dan Csont (Corpay) on brand strategy and understanding business 🎙 Radhika Duggal (Major League Soccer) on enabling teams and the power of saying "yes" 🎙 Leah Chandler, CDME (Discover Puerto Rico) on connecting work and changing lives through tourism 🎙 Alex Morrison (Pearpop) on creator-first communities and simplicity in marketing 🎙 Clemence Sop (InterSystems) on innovation and the art of persuasion 🎙 Robert Rose (The Content Advisory (TCA) on delivering value and the evolution of content marketing 🎙 Krenda Frushour (Blistex Inc.) on emotional connections in global marketing 🎙 Erin Levzow (Batch & Box) on human connections and integrating emotional intelligence with tech #MarketingAndPodcast #CMOConversations #MarketingLeadership #Podcast #MarketingInnovation
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Discover how to navigate the AI landscape, drive growth, and avoid costly mistakes with Concord's recent whitepaper! 👉 https://bit.ly/4gQY0Wi #Ad #AI #Whitepaper
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💡Trend: Smarter Marketing with SOPs ✍️ How to take action: Evaluate how SOPs can help you optimize day-to-day activities across organic and paid digital channels! In today's fast-paced marketing world, why reinvent the wheel? Standard Operating Procedures (SOPs) streamline processes, boosting efficiency and effectiveness across digital channels. A recent LinkedIn poll from Smart Insights showed a split—many marketers use SOPs, but just as many don't. E-commerce in the U.S. has embraced SOPs for repeatable tasks, and interest is growing in the UK and Europe. 🚀 Read more here 👉 https://bit.ly/4eCDBma #MarketingEfficiency #SmarterMarketing #SOPs #DigitalMarketing
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Get an inside look into how teens feel about using (and not using) generative AI. AI is everywhere in the business world, but for teens it’s just getting started. Download this article and infographic from TeenVoice to discover how teens are interacting with AI and how they feel it could impact their future. https://bit.ly/3TQ3Pti #Ad #Whitepaper #GenAI
Gen Z Insights: How They Really Feel About AI
https://www.ama.org
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American Marketing Association reposted this
A Journal of Marketing study in Harvard Business Review shows that a common response to social media negativity—turning off comments—can undermine influencers' key assets: persuasiveness, likability and perceived sincerity. This occurs because influencers are perceived as less receptive to consumer feedback and therefore less sincere when they turn off comments. In fact, the study finds that turning off comments is more reputationally costly than leaving them on, even when the displayed comments are mostly negative. The full study by Michelle Daniels and Freeman Wu is available here: https://lnkd.in/gEPeJWgZ #influencermarketing #socialmedia #socialmediacomments #marketingresearch
Research: What Happens When Influencers Turn Off Comments
hbr.org
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🚨 AMA Collegiate Summit kicks off THIS WEEK! 🚨 Don’t miss your chance to gain insights, network with peers, and launch your career effectively! Whether you're looking to sharpen your marketing skills or connect with industry leaders, this summit is packed with everything you need to level up. Get registered and bring your questions! 👉 https://lnkd.in/gf2umrig #AMACollegiateSummit #AMACollegiate #CareerTips #MarketingJobs
Are you ready to kickstart your journey in marketing? ⭐ Join us for the 2024 AMA Collegiate Summit, a 1-day virtual event crafted exclusively for AMA Collegiate members, undergraduate students, and recent graduates eager to make their mark in the industry. Register here 👉 https://lnkd.in/eaaG_dBQ #AMACollegiateSummit #AMACollegiate #CollegiateMarketers
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Maximize Your Savings for AMA Higher Ed! Here are some great ways to cut costs while securing your spot at this year’s conference: 1️⃣ Early-Bird Registration: Don’t miss out! Register by October 7 to take advantage of our early-bird pricing. 2️⃣ Group Discounts: Save 15% on group registrations when you sign up 3 or more attendees. It’s a great opportunity to collaborate with your team! 3️⃣ Become an AMA Member: Join AMA before you register! The combined cost of an annual membership and the discounted member registration rate is less than the non-member conference rate. Plus, membership prices increase in October—join now to lock in your savings! Don’t miss out on these fantastic opportunities to enhance your skills and network with industry peers. Secure your spot today! #AMAHigherEd #Marketing #HigherEdMarketing
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Did you know nearly 80% of small business owners and marketers report writing content themselves? 17% hire in-house writers, and 14% work with freelancers, according to Semrush. Boost your content creation skills at our 1-Day Bootcamp on October 3, 2024! Learn how to craft impactful content, conduct audits, and measure success—all from the comfort of your home 👉 https://lnkd.in/ed7hnJKF #AMABootcamp #AMATraining #ContentMarketing #ContentCreation #DigitalMarketing
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